The Department of Integrated Resort and Tourism Management (DRTM) recently unveils its new icon theming ‘Tourism+@UM’.
The icon is designed in UM and FBA’s signature colors of blue and red. Alphabets “O” and “I” are artistically crafted into shapes of a compass and an iconic Macau landmark respectively, symbolizing tourism and Macau as a world centre of tourism and leisure.
The ‘Tourism+’ concept is the focal element of the icon. ‘Tourism+’ is an emerging phenomenon involving the diversification of tourism with cross-sector integration driven by innovation. It also represents one of the major strategic directions in the national and Macau tourism development plan.
The icon launch signifies DRTM’s vision to explore the infinite possibilities of ‘Tourism+’ in tourism education, research and service:
- + as in ‘plus’ – denoting premium quality in tourism education, research and service
- + as in ‘cross’ – emphasizing on UM’s cross-disciplinary capabilities in tourism education, research and service
- + as in ‘forward’ – signifying the Department’s resolve to be forward-thinking, frontier-exploring and trend-setting in tourism education, research and service
Think Tourism, Think UM – Explore the infinite possibilities of ‘Tourism+@UM’.
