Prof. Esther Qianqian LIU (劉倩倩) - Faculty of Business Administration

estherliu@um.edu.mo

+853 8822-4325

E22-1027
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Doctor of Philosophy, Marketing, Hong Kong Polytechnic University (2024)
Visiting Scholar, Marketing, University of Alberta (2023)
Bachelor of Business Administration in Marketing, Shanghai University of Finance and Economics (2019)

Assistant Professor, Faculty of Business Administration, University of Macau, Macau SAR (September 2024 to present)

Huang, Feifei, Rafay Siddiqui, and Qianqian (Esther) Liu, “The Sustainability Paradox: Sustainability Cues Can Delay Sustainable Consumption,” invited for revision at Journal of Consumer Research. [Equal Authorship]
Vijayakumar, Suhas, Qianqian (Esther) Liu, and Yuwei Jiang, “The Impact of Recommender’s Age on Utilitarian vs. Hedonic Perceptions of the Recommended Product,” invited for revision at Journal of Marketing Research.

Liu, Qianqian (Esther), Dongjin He, and Yuwei Jiang, “What Comes First in the Time of Need? Urgency and the Quality-Quantity Donation Tradeoff,” Asia-Pacific Association for Consumer Research 2024 Annual Conference, Bali, Indonesia. [Best Poster]
Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Asia-Pacific Association for Consumer Research 2024 Annual Conference, Bali, Indonesia.
Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Society for Consumer Psychology 2024 Annual Conference, Nashville, USA. [Best Poster]
Vijayakumar, Suhas, Qianqian (Esther) Liu, and Yuwei Jiang, “How Recommender’s Age Affects Utilitarian VS. Hedonic Perceptions of the Recommended Product,” Association for Consumer Research 2023 Annual Conference, Seattle, USA. [Special Session, Session Chair]
Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” Association for Consumer Research 2023 Annual Conference, Seattle, USA.
Liu, Qianqian (Esther), Dongjin He, and Yuwei Jiang, “What Comes First in the Time of Need? Urgency and the Quality-Quantity Donation Tradeoff,” European Association for Consumer Research 2023 Annual Conference, Amsterdam, the Netherlands.
Liu, Qianqian (Esther) and Feifei Huang, “Exploring Used Products Consumption,” The Australian and New Zealand Marketing Academy 2022 Annual Conference, Virtual.