1. Purpose of the Competition

The APacCHRIE (Asia-Pacific Council on Hotel, Restaurant, and Institutional Education) International Conference is a leading academic event in the hospitality and tourism field in the Asia-Pacific region. It aims to showcase cutting-edge research, foster academic exchange, and promote international collaboration. In 2027, the conference will be hosted by the University of Macau under the theme “Tourism+ Making an Impact for Now and Tomorrow.”

To support the conference’s promotion, this competition invites participants to design a creative promotional video centered on the conference theme. Submissions should creatively integrate the theme of APacCHRIE 2027 with Macau’s unique cultural characteristics and the dynamic image of the University of Macau and its Faculty of Business Administration. Winning entries may be officially adopted fully or partially as the official promotional video for APacCHRIE 2027.

  1. Organizer

Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau

  1. Eligibility
  • The competition is open to all current students of the University of Macau.
  • Participants may enter individually or as a team (maximum of five members per team).
  • Cross-major and cross-year collaborations are encouraged to promote creativity and the exchange of ideas.
  1. Submission Requirements

Theme

    • The video must align with the conference theme: “Tourism+ Making an Impact for Now and Tomorrow.”
    • It should highlight the distinctive characteristics of Macau and the image of the University of Macau.

Language and Expression

    • Spoken content (e.g., narration or dialogue) must be in English.
    • Written text (e.g., subtitles, titles) should be primarily in English

Content

The video should be creative, artistic, and promotional, effectively enhancing the visibility and impact of the conference.

Technical Specifications

    • Duration: 3–4 minutes
    • Resolution: 1080p (1920 × 1080) or higher
    • Aspect Ratio: 16:9
    • Format: MP4
    • File Size: Up to 300 MB

Submission Materials

    • A complete video file that meets the above specifications
    • A design brief (50–100 words) in either Traditional Chinese or English
    • AI Usage Declaration Form: Submit one “AI Usage Declaration Form.” Please refer to the attached document for details.
  1. Reference Materials

Participants may refer to promotional videos from recent APacCHRIE Promotional videos related to APacCHRIE conferences in previous years:

https://fba.um.edu.mo/wp-content/uploads/apacchrie2013/index.html

Other references:

  1. Registration and Submission
  • Pre-competition briefing session: Both registered and unregistered students, whether participating individually or as a team (representatives are allowed), are welcome to attend the pre-competition briefing session. The organizers will address questions related to the conference, design competition, and other relevant matters to help participants gain a better understanding of the competition requirements and create higher-quality work.
    • Time: 3:00–4:00 p.m., November 10, 2025
    • Venue: E22-1029
  • Registration Deadline: November 12, 2025 (23:59)
  • Registration Method: Complete the online registration form by scanning the QR code and clicking the link at https://umac.questionpro.com.au/t/ARtWCZR6Xd
  • Submission Deadline: November 28, 2025
  • Submission Method: Please email the following materials to yc57028@um.edu.mo.
  • Digital video file: Please upload the digital version of your video to OneDrive and provide an accessible sharing link in the design brief.
  • Design brief: Please submit the design brief as a Word document (and include the video sharing link).
  • AI Usage Declaration Form: Please submit one copy. The specific document can be found in the attachment.
  • File naming: All submitted files should be named in the following format:

“APacCHRIE 2027 Promotional Video–Individual/Team Leader’s Name”

(e.g., APacCHRIE 2027 Promotional Video Design Competition – Zhang San).

  1. Evaluation and Judging Criteria

Evaluation Method

    • The judging panel will be composed of representatives from the host organizer and invited professional design organizations to ensure a fair and professional process.
    • Criteria

Evaluation Dimension

Description

Weight

Relevance to Theme

Alignment with the conference theme and ability to convey the core message effectively

30%

Creativity and Artistic Expression

Originality, innovation, and strength of visual and emotional impact

25%

Technical Quality and Promotional Value

Editing, visuals, soundtrack, subtitles, and overall promotional potential

25%

Representation of Macau and UM Elements

Incorporation of Macau’s cultural identity and UM’s characteristics

20%

 

  1. Awards and Prizes
  • The competition results will be announced in December 2025.
  • There will be a first prize, a second prize, a third prize, and several excellent prizes, and all winners will receive corresponding prizes.
Award Prizes (supermarket cash coupon)
First Prize MOP 2,000 and honorary certificate
Second Prize MOP 1,000 and honorary certificate
Third Prize MOP 500 and honorary certificate
Excellent prizes Honorary certificate
  1. Enquiries

Department of Integrated Resort and Tourism Management,

Faculty of Business Administration, University of Macau

Email: APacCHRIE2027@um.edu.mo

Address: Faculty of Business Administration (E22),

University of Macau, Avenida da Universidade, Taipa, Macau

  1. Attachment

AI Usage Declaration Form (the document needs to be scanned and sent to yc57028@um.edu.mo after completing the signature)