Kun Kong, a PhD student in the Department of Management and Marketing (MMI) under the supervision of Prof. Lin Yuan, has won the Best Paper Award at the European Academy of Management (EURAM) 2025 Conference.
The paper, “Power of Social Media: How Trending Topics and Corporate Response Affect Investors? Evidence from China”, examines how AI-derived sentiment from social media affects firm market performance. As AI-driven analysis becomes an increasingly important tool in business decision-making, the study contributes to a timely and rapidly growing area of management research that explores the intersection of AI, digital communication, and financial decision-making.
The paper is co-authored by Kun Kong, Lin Yuan, Jing Xie and Xiaoyun Chen. Notably, this is the first paper Kun developed after joining UM as a PhD student. The award highlights both his achievement and the rigorous academic training provided by our PhD programme in the MMI.
