FBA Lecture Series: “From ‘Rural China’ to ‘Tourism China’: Practical Exploration and Theoretical Innovation of Rural Tourism Development” was hosted by Prof. Huiling HUANG on September 26, 2024, and Prof. Jiuxia SUN, Professor in the School of Tourism Management, Sun Yat-sen University was invited to deliver the seminar.
Prof. Jiuxia SUN is currently working at the School of Tourism Management, Sun Yat-sen University, and has been honored with the titles of “Yangtze Scholars” and “Pearl River Scholars” etc. In the lecture, Prof. Jiuxia SUN pointed out that rural tourism in Mainland China has been developing rapidly due to the strategy of rural revitalization, urban-rural mobility and the rapid spread of new media. She summarized the unique practical experiences and research innovations in rural tourism development in Mainland China in recent years by sharing a number of rural cases that her team has been following for a long time. In addition, she talked about the important role of hyper-cycling theory, tourists and interactive media in developing rural tourism. Prof. Jiuxia SUN’s excellent presentation won a lot of applause and high praise from the audience.
