Do Hospitality Companies Benefit from Sustainability Practices?
Prof. Ka Yan, Elisa CHAN
Assistant Professor, School of Hotel and Tourism Management
The Chinese University of Hong Kong (CUHK) Business School
Date: 30 August 2024 (Friday)
Time: 10:30 am – 12:00 pm
Venue: E22-G013
Host: Prof. Stella LIU, Assistant Professor in Integrated Resort and Tourism Management
Abstract
In this seminar, I would like to share some of my research pertaining to the overarching question whether or not engaging in sustainability policy and practice help (or hurt) hospitality companies. In my research, I examine this question at the industry-level (how sustainability initiatives influence the corporate returns of firms in the hospitality industry), at the market-level (how more sustainable business in aggregate perform vis-à-vis their less sustainable counterparts), and at the consumer-level (how individual perceives and reacts to a hotel’s/accommodation’s sustainable practices). The theoretical discussion will cover mainly institutional theory, consumer lay belief, and the habit literature. The methodological discussion will span empirical analysis and experimental design.
Speaker
Prof. Elisa Chan is an Assistant Professor in the School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School . She is a CUHK alumna (MPhil in Marketing, 2009). Prior to joining CUHK, Elisa was an Assistant Professor at the Ecole hoteliere de Lausanne (Switzerland) and the New York Institute of Technology (Canada) where she taught the undergraduate and master’s programmes. She also conducted executive trainings for Nespresso (Switzerland), Beijing Tourism Group (China), and Terme e Grandi Alberghi Sirmion (Italy). Moreover, she worked on various research and capstone projects with Moncierge (US), Statler Hotel (US), STR Global (US), HSMAI (US), Caran d’ache (Switzerland), Royal Savoy Hotels (Switzerland), Hilton Worldwide (UK), and SHARC Energy Systems (Canada) on areas including customer experience management, technology integration, and digital marketing. Recently, she is teaching Customer Experience Management and Digital Marketing. Her research interests are Hospitality and Tourism, Service Marketing, Consumer Value and Internal Marketing.
All are welcome!
