FBA SEMINAR SERIES
Leveraging the power of video analytics – the case of pro-environmental tourism videos
Prof. Mingming CHENG, Associate Professor in Digital Marketing, Curtin University
Date: 29 March 2023 (Wednesday)
Time: 3:00pm – 4:00pm
Venue: Online via Zoom
Host: Prof. Yuansi HOU, Associate Professor in International Integrated Resort Management
Zoom Lnk: https://umac.zoom.us/j/93777530440
Abstract
Recent years have seen the increasing popularity of the use of videos in tourism and hospitality, such as Vlog. However, analysing videos presents significant methodological challenges with multiple types of unstructured data, including visual, audio, and textual information. This research seminar will provide an overview of video analytics by showing how researchers can leverage video analytics to gain insights into human behaviour in a more structured and systematic way. A case study of analysing pro-environmental tourism videos using video analytics will be demonstrated.
Speaker
Prof. Mingming CHENG is an Associate Professor in Digital Marketing and Director of the Social Media Research Lab in the School of Management and Marketing at Curtin University, Australia. Prof. Cheng is an award-winning researcher and educator with an international reputation in social media marketing and tourism. His research examines the digital transformation of the service industry – new experiences (e.g., Airbnb), new marketing channels (e.g., social media), new technology-savvy markets (e.g., Chinese post-80s tourist market) and more recently, environmental impacts of tourism including carbon footprint.
All are welcome!
