Dive into Unstructured Data
Prof. Jacky Yan LIN
Assistant Professor in
Business Intelligence and Analytics
FBA, UM
Date: 24 October 2023 (Tuesday)
Time: 1:00pm to 2:00pm
Venue: FBA Lobby
Abstract
Traditional business research has long focused on structural data-numerical data in a tabular format. The development of new tools and models has allowed us business researchers to move beyond numerical data and gain insights from unstructured data: text, images, and videos. In this sharing section, I will share my past experiences in analyzing unstructured data. First, I will share my detailed experience in analyzing emotions in video data and how the data is used in the research where we study how Duchene and non-Duchene smiles affect user engagement in a live streaming context. Second, I will share my recent experience with using large language models for text analysis.
Speaker
Dr. Yan LIN is an assistant professor at the Faculty of Business Administration, University of Macau. He received his Ph.D. in Information Systems from Nanyang Business School, Nanyang Technological University, Singapore. His research interests are in the areas of Business Analytics, FinTech, Social Media, and e-commerce. He has published multiple articles in high-quality business journals, such as Journal of Marketing Research, Information & Management, International Journal of Hospitality Management. He has also served as a reviewer for top-tier journals, such as MIS Quarterly, Management Science, Journal of the Association for Information Systems, etc.
All are welcome!
