UMDF Distinguished Professor of Marketing
Distinguished Professor of Marketing
- 2004: Ph.D. in Educational Psychology, University of Arizona, USA
- 2002: M.A. in Foreign Language, University of Arizona, USA
- 1998: B.A. in Foreign Language, Beijing University of Aeronautics and Astronautics, China
- 2025 – Present: Distinguished Professor of Marketing, Department of Management and Marketing, University of Macau, Macau SAR, China
- 2016 – 2025: Chair Professor, Department of Marketing, School of Management, Zhejiang University, China
- 2010 – 2015: Professor, Lingnan College, Sun Yat-Sen University, China
- 2009 – 2010: Freeman Fellow, University of Illinois at Urbana-Champaign, USA
- 2007 – 2009: Associate Professor, Department of Psychology, Sun Yat-Sen University, China
- 2004 – 2007: Assistant Professor, Department of Psychology, Fudan University, China
- 2013: Visiting Scholar, Sloan School of Management, Massachusetts Institute of Technology (MIT), USA
- 2025: “Elsevier Highly Cited Chinese Researchers” for 11 consecutive years
- 2019: the National Science Fund for Distinguished Young Scholars, Management
- 2010: the National Science Fund for Excellent Young Scholars, Life Science
- Zhou, X., Xiao, C., Yoon, S., & Zhu, H. (2025). The color of status: color saturation, brand heritage, and perceived status of luxury brands. Journal of Consumer Research, ucaf029.
- Xu, T. T., Wang, E., Yang, Z., Zhou, X., & Zheng, G. (2025). Surprise discounts promote more effectively than unexpected discounts: The moderating effect of consumption goal. Journal of Retailing and Consumer Services, 87, 104408.
- Li, W., Sedikides, C., Zhou, X., Du, F., & Gregg, A. P. (2025). Asian Evasion: Identifying and Countering a Bias Toward Avoiding Asians With COVID-19. Journal of Cross-Cultural Psychology, 56(4), 419-439.
- Zhang, A., & Zhou, X. (2025). Encode and interpret senses: how sensory nature of recommendation tasks influences consumer preference for algorithms. Journal of Digital Management, 1(1), 1-19.
- Sheng, X., Zhang, X., Huang, Y., & Zhou, X. (2025). Going green for Eco or Ego? A meta-analysis of the comparative effects of environmental appeals and personal appeals on pro-environmental outcomes. Ecological Economics, 108639.
