On Sep 13 2024, the University of Macau (UM) Faculty of Business Administration (FBA) organized a field trip, part of “International Marketing Strategy” in Hengqin and Zhuhai for a total of about 30 students of Executive Master of Business Administration (EMBA) programme.
The whole-day field trip contains several site-visits to well-known enterprises in Hengqin and Zhuhai, including Xiaozhong Making friends E-Commerce Academy, BoardWare Intelligence Technology, Chill House and four sites of Zhuhai Huafa Group Co. Ltd.: Huafa Center, Huafa Mall, “Readzone” Bookstore and “La Galleria”.
During the field trip of International Marketing Strategy, the EMBA students were excited to understand international marketing strategy, business operation, current development, and business environment of Hengqin and Zhuhai through in-depth conversations with the senior executives who, on the other hand, expressed interest and were looking forward to cooperating with UM in the EMBA programme.
The field trip is part of “International Marketing Strategy” taught by Professor Matthew LIU Ting-Chi. The trip was led by Prof. Liu and Prof. Xu ZHANG.
Figure 1: Prof. Matthew LIU, Prof. Xu ZHANG, and Mr. Dapeng SHI, CEO of Xiaozhong Making friends E-Commerce Academy
Figure 2: Group photo with Ms. Ada Hoi, Director of BWZ Department and Innovation and R&D Department of BoardWare Intelligence Technology and Ms. Chiang Xin, Deputy general manager of Zhuhai Da Heng Qin Incubator Management Co. Ltd.in BoardWare Intelligence Technology
Figure 3: Group photo with Ms. ZHU Lin, General Manager of Huafa Mall Commercial Operation Co. Ltd in Readzone
Figure 4: Group photo with Dr. ZHANG Yutao, General Manager of Huafa Department Store of Zhuhai Huafa Group Co. Ltd in La Galleria
Figure 5: Group photo with Mr. FANG Qinghai, Vice President of Huafa Urban Operation, after learning marketing strategy and development of Zhuhai City in the 70th floor of Huafa Center