Email

tonysam@um.edu.mo

Tel

+853 8822-8877

Office

E22-3054
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Assistant Professor in Business Intelligence and Analytics

Academic Qualifications

  • PhD. in Engineering and Design, University of Sussex, United Kingdom, 2008
  • M.Sc in Software Engineering, University of Macau, Macau, 1999
  • B.B.A. in Business Information Systems, University of Macau , Macau, 1995

Related Working Experiences

  • Assistant Professor, Faculty of Business Administration, University of Macau (Dec. 2008 – Present)
  • Lecturer, Faculty of Business Administration, University of Macau (Sept. 2000 – Nov. 2008)
  • Teaching Assistant, Faculty of Business Administration, University of Macau (Sept. 1995 – Aug. 2000)

Teaching

  • Undergraduate Courses
    • Big Data Management (ISOM3015)
    • Mobile Application Development (ACIS359)
    • Web-Site Design and Internet Business Applications (ISOM3012)
    • Contemporary Information Systems for Organizations (EBIS112)
    • Business Applications Programming (EBIS301)
    • Developing a Business Information System (EBIS311)
    • Advanced Computer Programming (ISOM3028)
    • Computer Programming Using C++ (ISOM3029)
    • Honours Project (HONR4000)

Research Interests

  • Web Mining
  • Perceptions of Big Data Analytics
  • Ontology
  • E-Marketing Mix
  • Internet Consumers Behavior
  • User Acceptance of Information and Communications Technology
  • Module Coupling

Research Projects

  • Factors influencing Adoption Intention of Big Data Analytics, 2017-2018, Principal Investigator. (Finished)
  • The Social Impact of Near Field Communication on Hotel Industry, funded by the Research Committee of University of Macau, 2015-2016, Principal Investigator. (Finished)
  • An Empirical Study of Online Product Planning and Layout Tools influencing Macau Consumers’ Use of Online Apparel Shopping, funded by the Research Committee of University of Macau, 2014-2015, Principal Investigator. (Finished)
  • Analyzing Online Chinese Bettors’ Perceptions on E-Marketing Tools adopted by Online Casinos, funded by the Research Committee of University of Macau, 2013-2014, Principal Investigator. (Finished)

Selected Journal Papers

  1. Sam, K. M., Chan, W. H., Chatwin, C. R. (2020), Factors Affecting the Adoption of Embedded Mobile Finance Functions, Journal of Information Technology Management, Vol. 31, No. 2, 1 – 20 (ABS1)
  2. Sam, K. M. and Chatwin, C. R., 2019, “Understanding Chinese Gamblers’ Adoption of Online Casinos based on E-Marketing Mix Model”, Journal of Gambling Business and Economics, Forthcoming. (ABS1)
  3. Sam, K. M. and Chatwin, C. R., “Understanding WeChat Users’ Motivations, Attitudes and Intentions of Reading Promotional Material”, Journal of Information Technology Management, vol. 30, no. 1, pp. 25 – 37, 2019. (ABS1)
  4. Lee, C. B., Tang, H., Sam, K. M. and Xiong, G., “Spreadsheet Proficiency: Which Spreadsheet Skills are Important?”, Journal of Information Technology Management, vol. 29, no. 3, pp. 35 – 44, 2018.
  5. Chan, W. H., Sam, K. M. and Liu, D., “An Empirical Study of the Relationship Between ITGC, Compliance, and IT-Related Risk in China”, Journal of Information Technology Management, vol. 29, no. 2, pp. 1 – 21, 2018.
  6. Sam, K. M., Li, H. L. and Chatwin, C. R., “Understanding the adoption of Online Language Learning Based on E-Marketing Mix Model”, Journal of Information Technology Management, vol. 27, no. 2, pp. 65 – 81, 2016.
  7. Sam, K. M., Gao, M. and Chatwin, C. R., “An Assessment of Acceptability and Use of Computer Aided Translation Systems: The Case of Macao Government”, Journal of Information Technology Management, vol. 26, no. 2, pp. 56 – 69, 2015.
  8. Sam, K. M. and Chatwin, C. R., “Chinese Gamblers’ Perceptions of E-marketing Mix Elements for Online Casinos”, Journal of Gambling Business and Economics, vol. 9, no. 1, pp. 58 – 76, 2015.
  9. Sam, K. M. and Chatwin, C. R., “Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior”, Asia Pacific Management Review, vol. 20, no. 2, pp. 100 – 107, 2015.
  10. Sam, K. M. and Chatwin, C. R., “Demographic Analysis of Chinese Gamblers’ Perceptions of E-marketing Mix Elements adopted by Online Casinos”, Journal of Industrial and Intelligent Information, vol. 3, no. 2, pp. 126 – 132, 2015.
  11. Sam, K. M. and Chatwin, C. R., “An Integrated Approach for Measuring the Relative Importance of E-marketing Tools for Online Businesses”, International Journal of E-Business Development, vol. 3, no. 3, pp. 137 – 146, 2013.
  12. Sam, K. M. and Chatwin, C. R., “Ontology-Based Sentiment Analysis Model of Customer Reviews for Electronic Products”, International Journal of e-Education, e-Business, e-Management and e-Learning, vol. 3, no. 6, pp. 477 – 482, 2013.
  13. Sam, K. M. and Chatwin, C. R., “Measuring the Relative Weights of E-Marketing Tools for Online Businesses”, European Business Review, vol. 5, no. 5, pp. 70 – 72, 2013.
  14. Sam, K. M. and Chatwin, C. R., “Measuring E-Marketing Mix Elements for Online Business”, International Journal of E-Entrepreneurship and Innovation, vol. 3, no. 3, pp. 13 – 26, 2012.
  15. Sam, K. M. and Chatwin, C. R., “Ontology-Based Shopping Agent for E-Marketing”, International Journal of Intelligent Information Technologies, vol. 6, no. 2, pp. 21 – 43, 2010.

Selected Books and Book Chapters

  1. Sam, K. M. and Chatwin, C. R. Ontology-Based Sentiment Analysis Model of Customer Reviews for Electronic Products, Encyclopedia of Information Science and Technology, Third Edition, IGI-Global, 892-904, 2014, ISBN: 9781466658882
  2. Sam, K. M. and Chatwin, C. R. Ontology-Based Shopping Agent for E-Marketing, Insights into Advancements in Intelligent Information Technologies: Discoveries, IGI-Global, 94-117, 2012, ISBN: 9781466601581

Selected Conference Papers

  1. Sam K. M, and Chatwin C. R., “Understanding Adoption of Big Data Analytics in China: From Organizational Users Perspective”, IEEE International Conference on Industrial and Engineering Management, Bangkok, Thailand, December 2018. (Accepted)
  2. Sam K. M, and Chatwin C. R., “Adoption of Near Field Communication in Hotel Industry Based on Risk Perspectives and Individual Characteristics”, IEEE International Conference on Industrial and Engineering Management, Bali, Indonesia, December 2016.
  3. Sam K. M. and Chatwin C. R., “Evaluating the effectiveness of Online Product Planning and Layout Tools in Online Apparel Shopping”, IEEE International Conference on Industrial and Engineering Management, Singapore, December 2015.
  4. Sam K. M. and Li H. L., “A Study of Chinese Language Learners’ Purchase Intention in the Context of Online Language Learning”, 5th Biennial Conference of the World Accounting Frontiers Series, Macau, China, May 2015.
  5. Sam K. M., Chatwin C. R. and Zhang J. X., “Adoption of Near Field Communication for Mobile Payment: Evidence from Macau”, IEEE International Conference on Industrial and Engineering Management, Malaysia, December 2014.
  6. Sam K. M., Chatwin C.R. and Ma I. C., “Mobile Stock Trading and its Social Impact: A Case Study in Hong Kong”, IEEE International Conference on Industrial and Engineering Management, Bangkok, Thailand, December 2013.
  7. Sam K. M. and Chatwin C.R., “Quantitative Analysis of E-Marketing Mix Elements for Online Businesses”, 18th International Education Technology and Social Media 2013 Conference, Hong Kong, August 2013 (Best Paper award in Business Track).
  8. Sam K. M. and Chatwin C.R., “Ontology-Based Sentiment Analysis Model of Customer Reviews for Electronic Products”, Proceeding of the Second International Conference on Advancements in Information Technology, Singapore, August 2013 (Best Paper award).
  9. Sam K. M. and Chatwin C.R., “Understanding Macau Consumers’ Preferences for Online Product Planning and Layout Tools on Apparel Web Sites”, Proceeding of the 13th Asia Pacific Industrial Engineering and Management Systems Conference, Phuket, Thailand, pp. 1711 – 1718, December 2012.
  10. Sam K. M. and Chatwin C.R., “Ontology-Based Text-Mining Model for Social Network Analysis”, Proceeding of the Sixth IEEE International Conference on Management of Innovation and Technology, Bali, Indonesia, pp. 226 – 231, June 2012.
  11. Sam K. M. and Chatwin C.R., “Online Consumers’ Decision-Making Styles Ontology Incorporating Factor Item Weights”, Proceeding of the Eleventh International Conference on Electronic Business, Bangkok, Thailand, pp. 196 – 205, November 2011.
  12. Sam K. M. and Chatwin C.R., “Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce”, Proceeding of the Tenth International Conference on Electronic Business, Shanghai, China, pp. 170 – 177, December 2010.
  13. Sam K. M. and Chatwin C.R., “Measuring Internet Consumers’ Decision Making Styles in E-Commerce”, Proceeding of the International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, Macau, pp. 192 – 201, January 2010.
  14. Sam K. M. and Chatwin C. R., “Ontology Development for E-Marketing Mix Model Mapping with Internet Consumers’ Decision-Making Styles”, Proceeding of the International Joint Conferences on Computer, Information, and Systems Sciences, and Engineering, Bridgeport, USA, pp. 279 – 282, December 2006.
  15. Sam K. M. and Chatwin C. R., “The Mapping between Business E-marketing mix and Internet Consumers’ Decision-Making Styles in E-Commerce”, Proceeding of the Fifth International Conference on Electronic Business, Hong Kong, pp. 411 – 418, December 2005.
  16. Sam K. M. and Chatwin C. R., “Multi-product Generalizability of a scale for Profiling International Internet Consumers’ decision making styles in E-Commerce”, Proceeding of the Conference on Information Management in Modern Enterprise, Lisbon, Portugal, pp. 132 – 138, July 2005.

Selected Working Papers and Other Publications

  1. “Understanding the Adoption of Embedded Mobile Finance Functions of Non-Banking Third Parties”, Writing.
  2. “Ontology-Based Text Mining Sentiment Analysis Model of Online Hotel Customer Reviews”, Writing.
  3. “Determinants of Success for Near Field Communication in Hotel Industry: Contributions from Risk Perspectives, Customers’ Characteristics and Styles”, Writing
  4. “Oneirocritic E-Marketing Mix Analyzer for Online Businesses”, Writing.

Professional Society Membership

  • IEEE, Member