Research Assistant Professor
- Sun Yat-sen University, Ph.D. in Business Administration (2025)
- Sun Yat-sen University, Bachelor of Hospitality Management (2020)
- Visiting Scholar, University of Queensland (2023-2024)
- Teaching Assistant, Sun Yat-sen University (2022-2023)
- Research Assistant, Monitoring Centre for Sustainable Tourism Observatories of UN Tourism (2019)
- Smart tourism
- Cultural tourism
- Tourist/consumer behavior
- Outstanding Doctoral Dissertation Award, School of Tourism Management, Sun Yat-sen University (2025)
- China National Scholarship (2024)
- Best Paper Award, The 20th Asia Pacific Forum for Graduate Students Research in Tourism (2024)
- Sun, D., Wong, I. A., Xiong, X., & Li, S. (2026). When cutting edge meets silver tongue: Understanding the word-of-machine effect on travel decisions. Tourism Management 112, 105271.
- Wong, I. A., Zhang D. A., Li Y. M., Huang, G. I., & Sun, D. (2025). To change or not to change: understanding guest multi-sentiment response to hotel innovation. Cornell Hospitality Quarterly, ahead-of-print.
- Xiong, X., Sun, D#., Wong, I.A., & Lian, Q. L. (2025). Do tourists prefer dialectal service? The role of processing fluency, distinctiveness, and cultural learning cues. Journal of Travel Research, 00472875251332953.
- Fan Y., Wong, I. A., Leong, A. M. W., & Sun, D. (2024). Destination avoidance and scale development: A mixed-methods approach. Journal of Hospitality and Tourism Management, 60, 416-428.
- Wong, I. A., Xiao, Y., Lin, Z., Sun, D., Huang, J., & Liu, M. (2024). Smart hotels but not necessarily smart decisions: the smartness paradox. International Journal of Contemporary Hospitality Management, 36 (10), 3378-3402.
- Sun, D., Wong, I. A., Huang, G. I., Kim, J. H., & Liu, M. T. (2023). From savoring past trips to craving future journeys: The role of destination cultural capital and enjoyable reminiscence. Journal of Travel Research, 63(8), 1913-1932
- Wong, I. A., Lian, Q. L., & Sun, D#. (2023). Autonomous travel decision-making: An early glimpse into ChatGPT and generative AI. Journal of Hospitality and Tourism Management, 56, 253-263. (*Highly Cited Paper)
- Wong, I. A., Wan, Y. K. P., & Sun, D#. (2023). Understanding hospitality service aesthetics through the lens of aesthetic theory. Journal of Hospitality Marketing & Management, 32(3), 410-444.
- Sun, D. Wong, I. A., Xiong, X., Lian, Q., Huang, J. (2024). Harnessing the power of AI recommendation: Language type as a moderator in the hospitality context? The 20th Asia Pacific Forum for Graduate Students Research in Tourism (APF). Best Paper Award. Phuket, Thailand.
- Sun, D., Wong, I. A., Xiong, X., & Lian, Q. (2023). Do tourists prefer dialectal service? Experimental evidence based on cultural learning theory. The 5th International Tourism and Retail Service Management Conference (TRMC), Macau, China.
- Sun, D., Wong, I. A., Xiong, X., & Lian, Q. (2022). Do tourists prefer dialectal service? Experimental evidence based on cultural learning theory. Inaugural Frontiers in Hospitality and Tourism Annual Research Symposium, Macau, China.
- Wong, I. A., Sun, D., Lian, Q. L., Suo B., & Xiong, X. (2022). Craving alterreal authenticity through the post-postmodern lens: An experimental inquiry. Pro.IEEE Tourism Tribune – China Tourism Research Annual Conference, Chengdu, China.