On February 20, 2025, FBA Seminar Series: “Journeys of the Self” by Prof. Jihao HU was hosted by Professor Anthony WONG from the Department of Integrated Resorts and Tourism Management and delivered by Assistant Professor Jihao HU from School of Management, Xiamen University.
In the seminar, Assistant Professor Jihao HU explained how travel as an external transitory experience, shapes and reshapes our self – perception. During the journey, people are often away from the core self – elements of their daily lives. In such an environment, the self – diagnostic ability weakens, resulting in different payment willingness in consumption behaviors such as “pay – what – you – want”. However, the impact of travel does not dissipate with the end of the journey. Professor HU’s research shows that the unique characteristics of travel memories can still play a self – directed role even after the trip. Through the reminiscence effect, it can stimulate individuals’ creative performance.
