Tourism Demand Forecasting: Development and New Trends
Prof. Chenguang WU
Professor, School of Business
Sun Yat-Sen University
Date: 26 November 2024 (Tuesday)
Time: 10:30 – 12:00
Venue: E22 – G008
Host: Prof. Yuansi HOU, Associate Professor in Integrated Resort and Tourism Management
Abstract
With the technological revolution and development and the increasing uncertainty worldwide, accurate tourism demand forecasts are becoming more fundamental for policymakers and decision-makers in the tourism industry. This study aims to delve into the evolution of tourism demand forecasting, and discuss key issues and recent developments in this research field. In the end some future trends are further explored.
Speaker
Doris Chenguang Wu is a professor from the School of Business, Sun Yat-sen University in China. Her research interests include tourism and hotel forecasting, tourism big data analytics, and economic impact assessment of tourism. She has published a number of academic articles in top-tier journals in tourism and hospitality as well as in forecasting, including Tourism Management, Annals of Tourism Research, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Research, and International Journal of Forecasting. She has also participated in several national research grants as principal investigator. In addition, Professor Wu is an editorial board member for several international journals, including Journal of Travel Research, Annals of Tourism Research, Tourism Economics, Asia Pacific Journal of Tourism Research, Journal of China Tourism Research, and Journal of Hospitality and Tourism Insights.
All are welcome!
