Encouraging Tourist Pro-environmental Behavior: A Perspective of Habit
Prof. Nan XUE
Assistant Professor, Department of Marketing, Birmingham Business School
The University of Birmingham
Date: 15 November 2024 (Friday)
Time: 10:30 – 12:00
Venue: E22-G013
Host: Prof. Yuansi HOU, Associate Professor in Integrated Resort and Tourism Management
Abstract
Tourism is a key driver of the global economy but also a significant contributor to environmental degradation. To ensure long-term growth, the tourism industry needs to become more ecologically sustainable. Promoting pro-environmental behavior among tourists is a key aspect of sustainable tourism development. In this presentation, Dr. Xue will explore the existing literature and theories on pro-environmental behavior within the context of tourism. She will specifically examine the role of habits, both behavioral and cognitive, and discuss how and why these habits influence tourists’ pro-environmental behavior. Additionally, Dr. Xue will share her published and ongoing research, focusing on how the way information is presented can moderate the impact of habits on tourists’ pro-environmental behaviors.
Speaker
Dr. Nan (Iris) Xue is an Assistant Professor in Marketing at Birmingham Business School, University of Birmingham. She earned her Ph.D. in Business Administration from The Chinese University of Hong Kong (CUHK) in 2024. Her research centers on sustainability, consumer behavior, and tourism marketing. Dr. Xue’s work has been published in leading journals such as Tourism Management and Annals of Tourism Research. She has also received many awards and honors, including the CUHK Postgraduate Research Output Award, the ICHRIE 2023 Best Dissertation Proposal Award, the CUHK Ph.D. International Mobility for Partnerships and Collaborations Award (for a visit to the University of Queensland), and the Reaching Out Award.
All are welcome!
