From “Rural China” to “Tourism China”
Practical Exploration and Theoretical Innovation of Rural Tourism Development
Prof. Jiuxia SUN
Professor, School of Tourism Management
Sun Yat-sen University
Date: 26 September 2024 (Thursday)
Time: 10:00 am – 11:30 am
Venue: E22-G015
Host: Prof. Huiling HUANG, Assistant Professor in Integrated Resort and Tourism
Management
Abstract
Tourism is one of the latest research progressions from the perspective of Chinese rural society. Under the profound influence of various factors such as rural revitalization strategies, urban-rural mobility practices and rapid dissemination of social media, rural tourism in mainland China has developed rapidly. We have long tracked and gained extensive insights into several rural cases from three western border autonomous regions (i.e., Xinjiang, Tibet, and Guangxi), and two eastern developed provinces, Guangdong and Zhejiang, with the aim of summarizing the unique practical experiences and research innovations that have developed in the rural tourism development of mainland China in recent years. Hyper-cycling theory helps explain the complex path of rural tourism development in the western region to promote common prosperity, pointing to the different goals of consolidating functions, cultivating internal forces driving development, and promoting urban-rural co-enrichment. Moreover, under the perspective of urban-rural circular flow and resilience, the localized practice of tourism visitors has made great contributions to the rural tourism development in the eastern region. Meanwhile, interactive media as a medium of cultural exchange and dissemination has greatly reshaped the host-visitor relationship and destination image of the countryside.
Speaker
Jiuxia SUN, Professor and Ph.D. Supervisor of the School of Tourism Management, Sun Yat-Sen University, she is also the Changjiang Distinguished Professorship of the Ministry of Education, and the Chair Professor of the Pearl River Scholar Program of Guangdong Province. Currently, she is the Director of the Center for Tourism, Leisure and Social Development Research at Sun Yat-sen University, the Executive Director of the Key Laboratory of Humanities Community in the Greater Bay Area at Sun Yat-sen University, and a member of the Humanities and Social Sciences Sub-committee of the Academic Committee of Sun Yat-sen University. She is also a member of the Steering Committee of MTA Programs of China, a Visiting Professor of the Macau University of Science and Technology, an editorial board member of the Tourism Tribune and Scientia Geographica Sinica, and a member of the ‘Thousand Talents Plan’ of Qinghai Province, and the first batch of expert members of Guangdong’s strategic “Hundred, Thousand and Ten Thousand Project”. Her research interests include the anthropology of tourism, mobility and national identity, cultural heritage, and rural revitalization. Moreover, she has presided over two major projects and one key project of the National Social Science Foundation of China, as well as more than ten scientific research projects of the National Natural Science Foundation of China and the National Social Science Foundation of China. She has published more than 200 papers in top-tiered journals, and five books, four of which were awarded the first prize for excellent achievements by the National Tourism Administration and the Ministry of Culture and Tourism, and won the “Baogang Outstanding Teacher Award”.
All are welcome!
