Recently, the Department of Integrated Resort and Tourism Management (IRTM) and students won the 2nd Global Collegiate Case Competition organized by the Hospitality Sales and Marketing Association International (HSMAI), and the undergraduate team supervised by Assistant Professor Huiling Huang won the 3rd place in the undergraduate category of the competition. The winning team also received an award of USD1,000. The Faculty of Integrated Resort and Tourism Management of the University of Macau was also awarded the “Best Participating Institution” due to the outstanding performance of the students and instructors in the competition.

Awarded Team
Advisor: Huiling Huang(Ph.D)
Student Team: Yuting Lang (Zoe, Team Leader), Yuki Kwok (Elsa), Yuki Leung (Shalimar), Zihan Huang (Berry)
Project: New brands in Monterrey – VOCO & CANDLEWOOD

The Global Collegiate Case Competition has been successfully held for two years. The main objective of the competition is to build a cross-organizational platform for future hospitality leaders to demonstrate professional excellence. It enhances hospitality education through experiential learning and facilitates industry-academia collaboration to develop future hospitality leaders.