Associate Professor in Integrated Resort and Tourism Management
Associate Dean (Curriculum & Teaching) of Faculty of Business Administration
  • Ph.D. in Tourism Marketing, University of Surrey, UK, 2006
  • American Hotel & Lodging Educational Institute (Certified Hospitality Educator), 2004
  • Dip. Social Science Research Methods, Inter-University Institute of Macau, 2003
  • Dip. Law (Co.), University of Wolverhampton, UK, 1996
  • BA (Hons) Business Studies, University of Teesside , UK , 1992
  • MBE. Member of the Most Excellent Order of the British Empire, June 2016
  • Undergraduate Courses
    • Hotel and Resort Management (GAHM308)
    • Conventional and Exhibition Management (GAHM305)
    • Festival and Event Management (GAHM410)
    • Convention and Hospitality Management Internship I (GAHM424)
    • Convention and Hospitality Management Internship II (GAHM425)
  • Postgraduate Courses
    • Introduction to International Integrated Resort Management (HAGM710)
    • Event and Entertainment Management (HAGM731)
    • Meetings, Conventions, Incentives and Exhibition Management (HAGM730)
    • International Hospitality Marketing Management (IRTM7011)
  • Casino marketing
  • Destination image and branding
  • Event management/event tourism
  • Tourism management
  1. McCartney, G., & Pinto, J. (2021). Macao’s COVID-19 responses: From virus elimination success to vaccination rollout challenges, The Lancet Regional Health – Western Pacific.
  2. McCartney, G., Pinto, J., & Liu, M. (2021). City resilience and recovery from COVID-19: The case of Macao, Cities,
  3. Liu, M.T., Wang, S., McCartney, G., & Wong, I.A. (2021). Taking a break is for accomplishing a longer journey: hospitality industry in Macao under the COVID-19 pandemic, International Journal of Contemporary Hospitality Management,
  4. McCartney, G., & McCartney, A. (2020). Rise of the machines: Towards a conceptual service-robot research framework for the hospitality and tourism industry, International Journal of Contemporary Hospitality Management
  5. McCartney G. (2020). The impact of the coronavirus outbreak on Macao. From tourism lockdown to tourism recovery, Current Issues in Tourism
  6. McCartney G., & Cheong, S. M. K. (2020). Batman Rides Again! The impact of a superhero branded attraction on visitation to a casino resort hotel in Macao, Event Management, 24(4), 515-526.
  7. McCartney G. (2019). Securing Chinese mass market visitation to Cotai’s Integrated Resorts (IRs). Determinants of gaming and non-gaming attributes that influence IR selection, Tourism and Hospitality Research
  8. McCartney, G. (2019). Taxing tourists to manage mass tourism: A case study of Macao, Current Issues in Tourism.
  9. McCartney, G., & Chen, Y. (2019). Co-creation tourism in an ancient Chinese town, 中国古镇里的体验共创旅游 Journal of China Tourism Research, 16(2), 159-182.
  10. McCartney G., & Mihara, T. (2018). Japanese Casino & IR (Integrated Resort) Legislation & Framework. An Analysis of Key Social, Economic and Tourism Assertions, Gaming Law Review & Economics, 22(8), 441-451.
  11. McCartney, G., & Ip, D. S. K. (2018). Art festival attendance: Who attends and why with implications on developing future festival attractiveness, Journal of Convention & Event Tourism, 19(3) 268-285.
  12. McCartney, G., & Pao, C. P. R. (2018). An examination of Sino Weibo travel blogs influence on sentiment towards hotel accommodation in Macao, Journal of China Tourism Research, 14(2), 146-157.
  13. McCartney, G & Leong, M. W.V. (2017).  An examination of the impact of green impressions by delegates towards a trade show. Journal of Convention & Event Tourism, 19(1), 25-43.
  14. McCartney, G. & Zhu, Y. G. (2016). An examination of the pull and push factors influencing on hotel selection by Chinese outbound travelers, International Journal of Tourism Sciences, 16(1-2), 41-59.
  15. McCartney, G.(2016). Play the cards, roll the dice – the integration of casinos within Asian tourism destination development strategy, UNLV Gaming Research & Review Journal, 20(2), 1-21.
  16. McCartney, G. (2016). How much to a puff? Macao casino smoking ban debate and the implications to Mainland Chinese visitation, Gaming Law Review & Economics, 20(7), 571-579.
  17. McCartney, G.& Lei ,W. I. W. (2016). House of Cards – An analysis of Macao’s resident support for tourism and casino development, Tourism and Hospitality Research, 16(2), 144-157.
  18. McCartney, G. (2015). When the eggs in one basket all cracked. Addressing the downturn in Macao’s casino and VIP junket system. Gaming Law Review & Economics, 19(7), 527-537
  19. McCartney, G. (2015). To be or not to be? Addressing the ethical void in Macao’s tourism and casino development, Tourism Review, 70(2),150-162
  20. Sou K. I. S., & McCartney, G. (2015). An Assessment of the Human Resources Challenges of Macao’s MICE Industry, Journal of Human Resources in Hospitality & Tourism, 14(3), 244-266.
  21. McCartney, G. (2014).  With or without you? Building a case for further MICE (Meetings, Incentive Travel, Conventions, Exhibitions) development in Macao, Journal of Convention & Event Tourism, 15(3), 173-197
  22. McCartney, G., & Pinto, J. P. (2014). The impact of celebrity endorsement in influencing destination selection on outbound Chinese travelers, Journal of Vacation Marketing, 20(3), 253-266
  23. McCartney, G. (2014). Get out of Jail! Locked up and detained abroad – when tourists become prisoners, Current Issues in Tourism, 17(7). 561-575.
  24. McCartney, G., Butler, R., & Bennett, M. M. (2009). Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao , Journal of Vacation Marketing, 15(2), 179-193.
  25. McCartney, G. (2008). The CAT (Casino Tourism) and the MICE (Meetings, Incentives, Conventions, Exhibitions): Key Development Considerations for the Convention and Exhibition industry in Macao , Journal of Convention & Event Tourism, 9(4), 293-308.
  26. McCartney, G., Butler, R., & Bennett, M. M. (2008). A Strategic Use of the Communication Mix in the Destination Image Formation Process, Journal of Travel Research, 47, 183–196.
  27. McCartney, G. (2008). Does one culture all think the same? An investigation of destination image perceptions from several origins, Tourism Review, 63(4), 13–26.
  28. McCartney, G. (2008). Key considerations in adopting tourism as a destination development strategy, Euro Asia Journal of Management, 18(1), 51-61.
  29. McCartney, G.  & Osti L. (2007). From cultural events to sport events: a case study of cultural authenticity in the Dragon Boat Races, Journal of Sport & Tourism, 12(1), 25-40.
  30. McCartney, G., Nadkarni, S., & Gartner, W. (2006). Macao of Macau ? A case of tourism brand image confusion among Taiwantravellers? Euro Asia Journal of Management, Issue 32, 16(2), 107-135.
  31. McCartney, G. (2005). The impact of the 50th Macao Grand Prix on Macao’s Destination Image, International Journal of Event Management Research, 1(1), 46-65.
  32. Vong, F. C. K., & McCartney, G. (2005) Mapping Resident Perceptions of Gaming Impact, Journal of Travel Research, 44. 177-187.
  33. McCartney, G. (2005). Hosting a recurring mega-event: Visitor raision d’être, Journal of Sport Tourism, 10(2), 113-128.
  34. McCartney, G. (2005) Casinos as a Tourism Redevelopment Strategy – The Case of Macao , Journal of Macau Gaming Research Association, 2, 40-54.
  1. McCartney, G. J. (2013). Introduction to Tourism Management: An Asian Perspective, McGraw-Hill Publications.
  2. McCartney, G. J. (2010). Event Management: An Asian Perspective, McGraw-Hill Education.
  3. McCartney, G. J. (2008) ‘Introduction to MICE Management – A Training Manual’. Macao Tourism & Casino Career Centre, MacaoSAR Government.
  4. Robinson, T., McCartney, G. J. & Lempert, Z. S. (2002) ‘Gearing Up for International Tourism’, Pacific Asia Travel Association (PATA) with Hangshou Tourism Commission, China . PATA Thailand.
  1. McCartney, G. (2020).  Integrated Resort (IR) and Casino Tourism. A global hospitality trend but a sure win?, in M. A. Gardini., M.C. Ottenbacher., & M Schuckert (Eds.), Routledge Companion to International Hospitality Management, Routledge, 199-210.
  2. McCartney, G. J. (2017). ‘Accommodation and MICE’, in R. Wood (Ed.), Hotel Accommodation Management, Routledge Hospitality Essentials Series, 110-125. Companion website:
  3. McCartney, G. J. (2017). ‘Managing accommodation in Integrated Resorts’, in R. Wood (Ed.), Hotel Accommodation Management, Routledge Hospitality Essentials Series, 94-109. Companion website:
  4. McCartney, G. J. (2017). ‘Betting on Casino Tourism Resilience: a Case Study of Casino Expansion in Macao and the Asia Region, in R. W. Butler (Ed.) Tourism and Resilience, CAB International, 195-205.
  5. McCartney, G. J. (2017). ‘Events within Asia’s Integrated Resorts’ in Harris, J. & Wise, N. (Eds), Regeneration, Events, Sport & Tourism, Contemporary Geographies of Leisure, Tourism and Mobility, Routledge: London, 134-146.
  6. McCartney, G. J. (2010). Stanley Ho Hung-sun: The ‘King of Gambling’ in Butler, R. & Russel, R. (Eds), Giants of Tourism, CABI Publishing.
  7. McCartney, G. J. (2010). ‘The Implications and Effects of the Handover of Colonies – Macau’ in Butler, R. & Wantanee, S. (Eds), Tourism and Political Change, Goodfellow Publishers, UK.
  8. McCartney, G. J. (2006) ‘Casino Gambling in Macao: Through Legalisation to Liberalisation, in Hsu, C.H.C. (Ed), Casino Industry in Asia Pacific: Development, Operation, and Impact, New York: Haworth Hospitality Press, 37-58.