Research on technology innovation: Reshaping the realms of touristic experience

Dr. Youngjoon CHOI
Associate Professor
Ewha Womans University

Date: 15 April 2024 (Monday)
Time: 10:30 am to 12:00 pm
Venue: E22-G015
Host: Prof. Jacey CHOE, Assistant Professor in Integrated Resort and Tourism Management


Technology innovation is a driving force that (re)shapes the realms of tourist experience. In the last two decades, many newly emerging technologies have been rapidly adopted in the tourism and hospitality industry. Among them, this seminar particularly focuses on three types of technology: 1) robotics and artificial intelligence, 2) metaverse, and 3) urban air mobility. A series of current research projects is presented to discuss how various methodological approaches can be adopted to gain insight into foreseeing the future of tourism. This seminar demonstrates how technology innovation provides tourists with new experiences and possibilities by facilitating human-robot interactions and expanding temporal and spatial boundaries.



Dr. Youngjoon Choi is an Associate Professor in the Department of International Office Administration, College of Science and Industry Convergence at Ewha Womans University (Seoul, Korea). He also serves as the Director of the Research Center for International Conventions and Exhibitions. Prior to his current affiliation, Dr. Choi worked as an Assistant Professor in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University for six years until August 2019. His research interests include technology innovation, event tourism, and destination marketing. His work has been published in Annals of Tourism Research, Journal of Travel Research, Tourism Management, and International Journal of Hospitality Management. Dr. Choi currently serves on the editorial board of the Journal of Travel Research.

 All are welcome!