Machine Learning and Artificial Intelligence Research in Tourism and Hospitality

Prof. Yang YANG, Associate Professor, Temple University

Date:         8 March 2023 (Wednesday)
Time:        10:30am – 11:30am
Venue:      Online via Zoom
Host:         Prof. Yuansi HOU, Associate Professor of International Integrated Resort Management
Zoom Link:  https://umac.zoom.us/j/91907094966


Along with the growing availability of big data sources and improved computational power, machine learning (ML) and artificial intelligence (AI) technology have been frequently used in tourism and hospitality research. In this presentation, several key research projects will be discussed to illustrate how ML and AI can be embraced as research methods to answer research questions from unique perspectives. Some examples include machine learning algorithms for decision making, text-mining, geo-spatial analysis, image and video analytics. Lastly, future research directions will be discussed.


Prof. Yang YANG is a tenured Associate Professor in the Department of Tourism and Hospitality Management at Temple University. Also, he serves as the executive director of the U.S.-Asia Center for Tourism and Hospitality Research. He obtained his Ph.D. in Geography, Master of Statistics, and M.A in Economics from University of Florida. His major research interests lie in tourism demand analysis, regional tourism growth, as well as hotel financial and real estate analysis. With a solid multi-disciplinary education background, he thoroughly investigates research questions in the tourism and hospitality industry and offers unique insights and perspectives. After ten years of research experience, his academic papers have been published in top-tier tourism and hospitality journals. With a productive publication record, he was appointed as the Associate Editor of Annals of Tourism Research and the Corresponding Editor of the International Journal of Hospitality Management. At the same time, he has accumulated abundant industrial experience from various consulting projects.

All are welcome!