FBA Salon Series on Tourism+

Research Performance: What should be evaluated?

Date: 27 March 2024 (Wednesday)
Time: 13:00-14:00
Venue: E22-1029 Hospitality Lab
Moderator: Prof. Davis FONG

Prof. Rob Law
Chair Professor of Smart Tourism



In spite of the consensus on the importance of research and its close relationship to academic promotion and tenure, the existing literature has rarely examined the importance of various research-related activities. While counting published articles in selected journals or citation frequency can serve as a proxy for research achievement, these methods are subject to bias and incomplete definition. Specifically, these counting methods do not consider the efforts that academic staff have devoted to input, service, and other output types that are also an essential part of academic research. This talk will report the findings of a study that investigated the perceived importance of 31 research-related items from the perspective of university program heads. Empirical findings from the respondents of 78 universities around the world show only seven items were viewed as important or very important.

Short Bio

Prof. Rob Law is University of Macau Development Foundation (UMDF) Chair Professor of Smart Tourism. He is also Honorary Professor of several other reputable universities. Prior to joining the University of Macau in July 2021, Prof. Law has worked in industry organizations and academic institutes.

All are welcome!