Chair Professor of Marketing
  • Doctor of Philosophy, London Business School, UK
  • CAAE, IAE Aix-en-Provence, France
  • Bachelor of Business Administration (First Class Honors), The Chinese University of Hong Kong, Hong Kong (SAR), China.
  • Services marketing
  • Consumer behavior
  • Cross-cultural marketing
  • Vice Rector (Academic Affairs) and Chair Professor of Marketing, University of Macau, 2019–present
  • Head of the Department of Marketing, The Chinese University of Hong Kong (CUHK), 2017–19
  • Choh-Ming Li Professor of Marketing, CUHK, 2014–19
  • Pro-Vice-Chancellor/Vice-President, CUHK, 2009–17
  • Associate Pro-Vice-Chancellor, CUHK, 2004–2008
  • Professor of Marketing, CUHK, 2004–19
  • Professor, CUHK, 1999–2004
  • Associate Dean and Director of BBA Programme, Faculty of Business Administration, The Chinese University of Hong Kong (CUHK), 1999–2002
  • Associate Professor, CUHK, 1996–1999
  • Lecturer, Hong Kong University of Science and Technology, 1994–96
  • Assistant Professor, Concordia University, Canada, 1989–96
  • 2017 – Medal of Honor, Hong Kong SAR Government
  • 2004 – Vice-Chancellor Exemplary Teaching Award by CUHK
  • 2003 – Outstanding Teacher Award, Faculty of Business Administration, CUHK Business School
  • 2003, 2015, 2018 – Outstanding Reviewer Award, Journal of Retailing
  • Member of the Public Administration Reform Consultation Committee of MSAR, February 2024 – present
  • Chairperson of the Consumer Relations Panel, Tourism Commission of HKSAR, September 2022 – present
  • Member of the Board of Governors, Hang Seng University of Hong Kong, 2018–present
  • Member, the Insurance Appeals Tribunal of Hong Kong, 2017–present
  • Psychology and Marketing, 2019–present
  • Journal of Marketing, 2012–present
  • Journal of Retailing and Consumer Services, 2004–present
  • 營銷科學, 2004present
  • Journal of Retailing, 2001–present
  • Journal of Business Research, 1997–present
  • Journal Papers
    1. Zhang, Y, Hui, M.K. and Du, J. (2023), “Controllability and Consumers’ Preference for Sad and Happy Esthetic Stimuli when Feeling Sad,” Psychology and Marketing, 40(2), 317-327.
    2. Zhou, L., Hui, M.K., Zhou, L., and Li, S. (2022), “Cultural Congruity and Extension of Corporate Heritage Brands: An Empirical Analysis of Time-honored Brands in China,” Journal of Consumer Behaviour, 21(5), 1092-1105.
    3. Wan, L.C., Hui, M.K., and Qiu, Y. (2021), “Tourist misbehavior: Psychological closeness to fellow consumers and informal social control,” Tourism Management, 83, Article number 104258.
    4. Jiangang Du, Qiuying Zheng, Michael King-man Hui, and Xicheng Fan (2019), “Can Fear Be Eaten? The Emotional Outcomes of Consuming Frightening Foods or Drinks,” Psychology and Marketing, 36(11), 1027-1038.
    5. Huang, X, Zhang, M., Hui, M.K. and Wyer, R.S. (2014), “Warmth and Conformity: The Effect of Ambient Temperature on Product Preferences and Financial Decisions,” Journal of Consumer Psychology, 24, 241-250.
    6. Fock, H., Hui, M.K., Au, K.Y., and Bond, M.H. (2013), “Moderation Effects of Power Distance on the Relationship between Types of Empowerment and Employee Satisfaction,” Journal of Cross-Cultural Psychology, 44(2), 281-298.
    7. Cai, F., Shen, H., and Hui, M.K. (2012), “The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations,” Journal of Marketing Research, 49(5), 718-724.
    8. Wan, L., Hui, M.K, and Wyer Jr., R.S. (2011), “The Role of Relationship Norms in Responses to Service Failures,” Journal of Consumer Research, 38(2), 260-277.
    9. Fock, H., Chiang F., Au K.Y., and Hui, M.K. (2011), “The Moderating Effect of Collectivistic Orientation in Psychological Empowerment and Job Satisfaction Relationship,” International Journal of Hospitality Management, 30, 319-328.
    10. Hui, M.K., Ho, C., and Wan, L. (2011), “Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study,” Journal of International Marketing, 19(1), 59-81.
    11. Zhou, L., Yang, Z. and Hui, M.K. (2010), « Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science, 38, 202-218.
    12. Hui, M.K., Au, K. and Zhao, X. (2007), “Interactional Justice and the Fair Process Effect: The Role of Outcome Uncertainty,” Journal of Experimental Social Psychology, 43, 210-220.
    13. Hui, M.K., Tse, A.C. and Zhou, L. (2006), “Interaction Between Two Types of Information on Reactions to Delays,” Marketing Letters, 17, 151-162.
    14. Woo, K.S., Fock, H. and Hui, M.K. (2006), “An Analysis of Endorsement Effects in Affinity Marketing: The Case of Affinity Credit Cards,” Journal of Advertising, 35(3), 103-113.
    15. Fock, H., K.S. Woo and Hui, M.K. (2005), “The Impact of a Prestigious Partner on Affinity Card Marketing,” European Journal of Marketing, 39, 33-53.
    16. Hui, M.K., Zhao, X., Fan, X.C. and Au, K. (2004), “When Does the Service Process Matter? A Test of Two Competing Theories,” Journal of Consumer Research, 31(2), 465-475.
    17. Poon, P., Hui, M.K. and Au, K. (2004), “Consumer Attributions for Service Failures: A Cross-cultural Comparison,” European Journal of Marketing, 38, 1527-1540.
    18. Hui, M.K., Au, K. and Fock, H. (2004), “Reactions of Service Employees to Organization-Customer Conflict: A Cross-cultural Comparison,” International Journal of Research in Marketing, 21, 107-121.
    19. Hui, M.K., Au, K. and Fock, H. (2004), “Empowerment Effects Across Culture,” Journal of International Business Studies, 35, 46-60.
    20. Zhou, L. and Hui, M.K. (2003), “Symbolic Value of Foreign Products in the People’s Republic of China,” Journal of International Marketing, 11(2), 36-58. This paper was featured in an article entitled “Foreign products in China retain symbolic value for consumers,” Marketing News (published by the American Marketing Association), June 23, 2003.
    21. Hui, M.K. and Zhou, L. (2003), “Country-of-Manufacture Effects for Known Brands,” European Journal of Marketing, 37(1/2), 133-153.
    22. Hui, M.K. and Toffolli, R. (2002), “Perceived Control and Consumer Attributions Regarding the Service Encounter,” Journal of Applied Social Psychology, 32(9), 1825-1844.
    23. Hui, M.K. and Zhou, L. (2002) “Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects,” Journal of Global Marketing, 15(3/4), 95-116.
    24. Au, K., Hui, M.K. and Leung, K, (2001), “Who should be responsible? Effects of voice and compensation on responsibility attribution, perceived justice, and post-complaint behaviors across cultures,” International Journal of Conflict Management, 12(4), 351-365.
    25. Hui, M.K. and Au, K. (2001), “Justice Perceptions of Complaint Handling: A Cross-Cultural Comparison between PRC and Canadian Customers,” Journal of Business Research, 52(2), 161-173.
    26. Hui, M.K., Thakor, M. and Gill, R. (1998), “The Effect of Delay Type and Service Stage on Consumers’ Reactions to Waiting,” Journal of Consumer Research, 24(4), 469-478.
    27. Laroche, M., Kim, C., Hui, M.K. and Tomiuk, M.A. (1998), “A Test of Nonlinear Relationship between Linguistic Acculturation and Ethnic Identification,” Journal of Cross-Cultural Psychology, 29(3), 418-433.
    28. Hui, M.K., Laroche, M. and Kim, C. (1998), “A Typology of Consumption Based on Ethnic Identity and Acculturation,” European Journal of Marketing, 32 (9/10), 863-883.
    29. Hui, M.K., Dube, L. and Chebat, J.C. (1997), “The Impact of Music on Consumers’ Reactions to Waiting for Services,” Journal of Retailing, 73(1), 87-103.
    30. Hui, M.K., Kim, C., Laroche, M. and Joy, A. (1997), “Psychometric Properties of an Index Measure of Ethnicity in a Bi-Cultural Environment,” Canadian Journal of Administrative Sciences, 14(1), 14-27 (Best Paper Award, for all papers published in the Canadian Journal of Administrative Sciences in 1997).
    31. Laroche, M., Kim, C., Hui, M.K. and Tomiuk, M.A. (1997), “A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption of Convenience Foods,” Journal of International Consumer Marketing, 10 (1/2), 35-56.
    32. Laroche, M., Kim, C. and Hui, M.K. (1997), “A Comparative Investigation of Dimensional Structures of Acculturation for Italian- and Greek-Canadian,” Journal of Social Psychology, 137 (3), 317-331.
    33. Hui, M.K. and Zhou, L. (1996), “How Does Waiting Duration Information Influence Customers’ Reactions to Waiting for Services?” Journal of Applied Social Psychology, 26(19), 1702-1717.
    34. Hui, M.K. and Tse, D.K. (1996), “What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation,” Journal of Marketing, 60(April), 81-90. (Reprinted in Batseon, J.E.G. and Hoffman, K.D. (1999), Managing Services Marketing: Text and Readings, Dryden Press)
    35. Laroche, M., Kim, C., Hui, M.K. and Joy, A. (1996) “An Empirical Study of Multidimensional Ethnic Change: The Case of the French Canadians in Quebec,” Journal of Cross-Cultural Psychology, 27(1), 114-131.
    36. Laroche, M., McTavish, R., Hui, M., Kim, C., Johnson, L. and Rankine, S. (1995), “Consumption Pattern and Lifestyle Differences between English-French Canadian and Australian Consumers,” International Journal of Business Studies, 3(2).
    37. Laroche, M., Hui, M.K. and Zhou, L. (1994), “A Test of the Effects of Competition on Consumer Brand Selection Processes,” Journal of Business Research, 31(1/2), 171-181 (Best Paper Award, 1993 Seminar on Strategic Evaluation Research, American Marketing Association).
    38. Hui, M., Joy, A., Kim, C. and Laroche, M. (1993) “Equivalence of Lifestyle Dimensions Across Four Major Subcultures in Canada,” Journal of International Consumer Marketing, 5(3), 15-35.
    39. Bateson, J.E.G. and Hui, M.K. (1992), “Ecological Validity of Slides and Video in Simulating the Service Environment,” Journal of Consumer Research, 19(2), 271-281.
    40. Kirpalani, V.H., Mun, K.C. and Hui, M.K. (1992), “Hong Kong and China: Strategic Options for Investors,” Long Range Planning, 25(2), 44-51.
    41. Hui, M.K. and Bateson, J.E.G. (1991), “Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience,” Journal of Consumer Research, 18(2), 174-184.