Prof. Matthew Ting Chi LIU (劉丁己)

• Certificate in Business & Entrepreneurship professional training program, Clare Hall, University of Cambridge
• Certificate of Development, Leadership & Globalization program, Universidade de Coimbra
• Certificate in CWCD (HKUST session), Harvard Business School
• Ph.D. (Summa Cum Laude) in Marketing, Peking University
• MBA in Management, National Sun Yat-sen University
• BA in Politics, National Taiwan University

Current positions

• Director, Centre for Continuing Education (CCE), UM (2018/08 to present)
• Independent Non-Executive Director (INED), Lai Si Enterprise Holding (HK) (2022/04 to present)
• Director, Business Research and Training Center, FBA, UM (2022/07 to present)
• Coordinator of Executive Education, FBA, UM (2022/01 to present)
• Adjunct Professor of The Centre for Macau Studies (CMS), UM (2018/03 to present)

Previous positions

• Head, General Education Implementation, AAO, UM
• Interim Director, Doctor of Business Administration (DBA) program, FBA, UM
• Acting Associate Head, Department of Management and Marketing, FBA, UM
• Coordinator, General Education Enhancement, CTLE, UM
• Assistant/Associate/Full Professor, UM
• Research Fellow, Curtin Business School, Curtin University, Perth, Australia
• Assistant Professor, Macau University of Science and Technology, Macau
• Project Manager, Cheung Kong Graduate School of Business (CKGSB), Beijing
• Research Assistant, Guanghua School of Management, Peking University, Beijing
• Associate, EY, Taipei/Beijing

• University Council member, UM 校董會(2018 to present)
• UM Senate member, UM 教務委員會 (2018 to present)
• Director, UMTec Ltd., UM 澳大創科公司 (2019 to present)
• Member of the Economic Development Commission, Macau S.A.R. Government 澳門特區經濟發展委員會(2021 to present)
• 200+ community services, lectures, and speeches
• 1,000+ editorials, opinion, case diagnosis, interview and column articles in media

• Associate Editor, European Journal of Marketing (to be announced)
• Editorial review board member, Psychology & Marketing (2023 to present)
• Editorial board member, Journal of Marketing Management (2025 to present)
• Editorial board member, Journal of Marketing Theory and Practice (2012 to present)
• Ad Hoc Reviewer of Journal of Business Ethics, Journal of Advertising, Tourism Management, Annals of Tourism Research, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Psychology & Marketing, European Journal of Marketing, Journal of Services Marketing, Cornell Hospitality Quarterly, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and so on.

Internal

1. University of Macau Outstanding Academic Staff Award, 2023/2024
2. Long Service Award of University of Macau, 2023
3. Best Research Award (Department Level, FBA, 2016-2018), 2018
4. Best Teaching Award (Department Level, FBA, 2016-2018), 2018
5. University of Macau Outstanding Academic Staff Award, 2017/2018
6. Long Service Award of University of Macau, 2018
7. Best Teaching Award (Faculty Level, FBA, 2015-2017), 2017
8. Best Service Award (Faculty Level, FBA), 2016
9. Best Teaching Award (Department Level, FBA, 2013-2015), 2015
10. Best Service Award (Department Level, FBA, 2013-2015), 2015

External

11. World’s Top 2% scientists (全球前2%頂尖科學家) ranked by Stanford University and Elsevier, 2023, 2024
12. ESI Top 1% highly cited paper in 2025 (Web of Science): How AI awareness can prompt service performance adaptivity and technologically-environmental mastery (Elsevier), 2025
13. Second Prize of the 5th Zhuhai Municipal Philosophy and Social Science Outstanding Award (第五届珠海市哲学社会科学优秀成果奖政府奖，二等奖), 2024
14. Best Reviewer Award, Psychology & Marketing, 2023
15. ESI Top 1% highly cited paper in 2022 (Web of Science): City resilience and recovery from COVID-19: The case of Macao (Elsevier), 2023
16. Emerald 2022 Literati Award Winner: Outstanding Reviewers (APJML), 2022
17. ESI Top 1% highly cited paper in 2021 (Web of Science): Taking a break is for accomplishing a longer journey: Hospitality industry in Macao under COVID-19 pandemic (Emerald), 2021
18. Emerald 2020 Literati Award Winner: Highly Commended Paper in 2020: Celebrity poses and consumer attitudes in endorsement advertisements (APJML), Emerald, 2021
19. ESI Top 1% highly cited paper in 2020 (Web of Science): How CSR influences customer behavioural loyalty in the Chinese hotel industry (Emerald), 2021
20. Emerald 2020 Literati Award Winner: Highly Commended Paper in 2020: Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters (IJCHM), Emerald, 2021
21. Distinguished Alumni Award, College of Management, National Sun Yat-sen University, 2020
22. One of 20 best articles (influential and highly cited) on customer loyalty chosen by the editors of International Journal of Contemporary Hospitality Management (Do perceived CSR initiatives enhance customer preference and loyalty in casinos), 2020
23. Best Paper Award, The 35th IEEE International Conference on Data Engineering with Second Workshop on Data Engineering meets intelligent food and COoking Recipes, Macau, China, 2019
24. Best Paper Award, The 19th Cross Strait Forum on Continuing Education, Tianjin, China, 2018
25. Chinese Management Association Mr. Lu Feng Zhang Memorial Medal, 2017.
26. Top 100 Research-Active Marketing Scholars in Asia during 2011-2016, ranked by Asia Marketing Journal, 2017
27. Distinguished Alumni Award, Taipei Municipal Chengyuan Junior High School, 2016
28. Emerald’s prime picks: Specially selected articles, 2013: Understanding perceived casino service difference among players (IJCHM), 2013
29. Outstanding Marketing Teacher Award (finalist in 2012), Academy of Marketing Science, USA
30. Graduate with Honors (Summa Cum Laude), Peking University
31. Outstanding student, Peking University
32. Bank of Tokyo-Mitsubishi Scholarship, Peking University
33. Henan Lingrui Pharmaceutical Scholarship, Peking University
34. Best Paper Award, International Conference on Business and Information, Seoul, South Korea. 2008
35. Best Paper Award, The 3rd Chinese Youth Development Symposium, Guangzhou, China. 2007
36. Outstanding university student, China Youth Corps
37. Outstanding student, National Taiwan University

Internal Grants

1. 2026-2027. PI. Influence of self-control and consumer preference on personalized AI recommendation service (MYRG-GRG2025-00130-FBA)
2. 2025-2026. PI. Visual perspective’s impacts on different levelled online influencers marketing development (MYRG-GRG2024-00120-FBA)
3. 2025-2026. Co-PI. Threshold discount: What drives you to spend more respectively (MYRG-GRG2024-00232-FBA) (led by Prof. Cheris Chow)
4. 2024-2025. PI. How does social class influence consumers’ willingness for AI adoption (MYRG-GRG2023-00054-FBA)
5. 2024-2027. PI. Study on Continuing education training, marketing, and strategy (CCE/PRJ001/2023)
6. 2023-2024. PI. How do AI-based service frontlines affect consumer dishonesty (MYRG2022-00151-FBA)
7. 2022-2026. PI. A study of comprehensive development strategy for executive education in GBA (FBA/INT/22/MAY/005)
8. 2022-2024. Co-PI. Computational social sciences and humanities: A cross-disciplinary research guided by theory of selective spiral (CRG2021-00002-ICI) (led by Prof. Xinshu Zhao)
9. 2021-2023. PI. Applying Pygmalion effect to analyze how do leaders’ and co-workers’ expectations influence employee green behaviors (MYRG2020-00129-FBA)
10. 2020-2022. PI. The eclipsing effect of celebrity endorsers on consumer’s brand recall (MYRG2019-00037-FBA)
11. 2019-2021. Co-PI. Health and communication: Understanding media coverage and content to improve diseases treatment and prevention (MYRG2018-0062-FSS) (led by Dr. Angela Chang)
12. 2018-2020. PI. A study of influence of perceptual fluency processing on celebrity recognition and celebrity endorsement (MYRG2018-00078-FBA)
13. 2016-2018. PI. An empirical study about how social media marketing affect brand attitude and communication effectiveness (MYRG2016-00050-FBA)
14. 2016-2018. PI. Investigating antecedents-brand experience model: Case from catering industry (MYRG2016-00049-FBA)
15. 2016-2018. PI. The impact of brand equity on brand attitude and purchase intention from hotel customers’ mindset perspective (MYRG2016-00048-FBA)
16. 2014-2016. PI. Does CSR initiatives perception enhance customers’ preference and repurchase? A cross culture study (MYRG2014-00095-FBA)
17. 2014-2016. PI. Chinese migrant workers’ adoption of urban consumer habits (MYRG2014-00096-FBA)
18. 2012-2013. PI. The research of relationships among brand loyalty, perceived benefit, attitude, and purchase intention with co-branded products: An empirical study in Greater China area (MYRG011(Y1-L1)-FBA12-LTC)
19. 2011-2012. PI. The consumers internet-based group buying influential factor model: The empirical study in China (MYRG010(Y1-L1)-FBA11-LTC)
20. 2010. PI. The research of perception toward endorsers in sports marketing: An empirical study of Chinese consumers in Greater China (RG008/09-10S/LTC/FBA)
21. 2009. PI. Research of redemption behavior for credit card reward programs (RG008/08-09S/LTC/FBA)

External Grants

22. 2024. Co-PI. Comparative analysis and countermeasure research on the development of high-end talents in Suzhou and the Greater Bay Area urban agglomeration, funded by Suzhou Science and Technology Bureau (苏州市科学技术局，软科学研究指令性计划).
23. 2023. Advisor. Challenges and opportunities for the Macau gaming industry in the next decade (2023 to 2033), funded by Macao Foundation (澳門基金會).
24. 2021-2023. PI. Examining self-efficacy and health behavior amid COVID-19 pandemic: A comparative study among Chinese and Portuguese diet culture, funded by Specialized Subsidy Scheme for Chinese and Portuguese Bilingual Talent Training and Cooperation of Education and Research for Macao Higher Education (澳門高等院校中葡人才培訓及教研合作專項資助計劃).
25. 2021-2023. Co-PI. Validation of Portuguese e-health literacy amid the COVID-19 pandemic: A cross-sectional study on adults in Macao SAR and Portugal, funded by Specialized Subsidy Scheme for Chinese and Portuguese Bilingual Talent Training and Cooperation of Education and Research for Macao Higher Education (澳門高等院校中葡人才培訓及教研合作專項資助計劃).
26. 2021. Co-PI. Research on the “soft construction” path of innovation community in Suzhou, funded by Suzhou Science and Technology Bureau (苏州市科学技术局，软科学研究指令性计划).
27. 2020-2022. Co-PI. Research on the multi-subject cognition, cross-level internalization and influence mechanism of corporate green behavior, funded by Ministry of Education in China (教育部人文社会科学基金一般项目).
28. 2020-2021. Co-PI. Chinese emotion study towards novel coronavirus (COVID-19) – From discovery of blame attributions to future enlightenment, funded by Specialized Subsidy Scheme for Macao Higher Education Institutions in the Area of Research in Humanities and Social Sciences of Higher Education Fund (澳門高等院校人文社會範疇研究專項資助計劃).
29. 2019-2022. Co-PI. Antecedents of residents’ collection intentions for household solid waste and the government regulation interaction model, funded by of Guangdong Provincial Government, China (广东省哲学社会科学规划项目)
30. 2019-2021. Co-PI. Tackling health misinformation on social media by applying data mining techniques, funded by Specialized Subsidy Scheme for Macao Higher Education Institutions in the Area of Research in Humanities and Social Sciences of Higher Education Bureau (澳門高等院校人文社會範疇研究專項資助計劃).
31. 2019-2021. Co-PI. A multilevel study on the driving mechanism of green behavior: Based on the Pygmalion Model, funded by Ministry of Education of PRC (教育部中央高校基本科研业务培育项目).
32. 2019. Co-PI. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia 澳門經濟局). (consultancy project).
33. 2018-2019. Co-PI. The Investigation of talent demand in retailing industry in Macau, funded by Talents Development Committee (澳門人才發展委員會). (consultancy project, led by Prof. Davis Fong).
34. 2018-2019. Co-PI. An exploratory study about industry-university-research cooperation innovative mechanism: Innovative service & Ningbo intelligent manufacturing: Evolution from ‘bonsai model’ to ‘rain forest model’, funded by National Natural Science Foundation of China (宁波市哲社规划课题，科学基金一般项目).
35. 2018. Co-PI. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia 澳門經濟局). (consultancy project).
36. 2017. Co-PI. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia 澳門經濟局). (consultancy project).
37. 2016. Co-PI. Macao entrepreneurship index research, funded by SMEs service platform and Macao Economic Services (Direcção dos Serviços de Economia 澳門經濟局). (consultancy project).
38. 2015-2017. Co-PI. Rethinking the development path of Zhejiang modern service industry cluster orientation to global value network, funded by National Natural Science Foundation of China (浙江省哲社规划课题，科学基金一般项目).
39. 2015-2016. Co-PI. Research on the development trend of “Industrial 4.0” and Ningbo city’s countermeasures, funded by National Natural Science Foundation of China (宁波市哲社规划课题，科学基金一般项目).
40. 2014-2016. Co-PI. Assistance scheme of employment development for disabled- Phase II, funded by Social Welfare Bureau (Instituto de Acção Social de Macau澳門社工局). (consultancy project, led by Prof. Raymond Loi).
41. 2014-2015. Co-PI. The influence of non-mandatory central provident fund system on the business sector, funded by Associação Comercial de Macau (澳門中華總商會). (consultancy project, led by Prof. Rose Lai).
42. 2014. PI. Banco Nacional Ultramarino (BNU)’s Call Center service quality investigation, funded by Banco Nacional Ultramarino (澳門大西洋銀行). (consultancy project).
43. 2013. PI. The service quality investigation for general counter service of BNU: Through an initial Mystery Shopper method, funded by Banco Nacional Ultramarino (澳門大西洋銀行). (consultancy project).
44. 2012-2013. Co-PI. A Study on improving satisfaction of Zhejiang residents’ leisure tourism in Taiwan, funded by National Natural Science Foundation of China (浙江省台办，科学基金一般项目).
45. 2012-2014. Co-PI. The research of bilateral relationships, economic development, and trade policies after Ma’s second presidency in Taiwan, funded by National Natural Science Foundation of China (浙江省哲社规划课题，科学基金一般项目).
46. 2012. PI. The initiative study to reserve and limit regulations about election campaign promotion: A cross-regional perspective, funded by Office for Personal Data Protection (澳門個人私隱保護辦公室 Gabinete para a Protecção de Dados Pessoais, GPDP) (consultancy project) .
47. 2011-2015. Co-PI. An empirical study on the migration of Taiwan’s knowledge-intensive service cluster in the Yangtze River Delta region in post ECFA period, funded by National Natural Science Foundation of China (教育部人文社科基金，科学基金一般项目).
48. 2008-2010. Co-PI. The research of bilateral relationships, economic development, and trade policies after Ma presidency in Taiwan, funded by National Natural Science Foundation of China (浙江省社科规划专项研究).
49. 2005-2006. Co-PI. The research of feasibility evaluation of virtual airport implementation in Macau International Airport, funded by C.A.M., Soc.Do Aeroporto Intervacional De Macau (澳門國際機場專營公司). (consultancy project, led by Prof. Xue, H).

Current Courses

• Doctoral course
  • International Marketing (MKTG8350: DBA)

• Master course
  • International Marketing Strategy (MKTG7300: EMBA)

Available Courses

• Doctoral course
  • Doctoral Seminar in Marketing Theories (MKTG8012: PhD)
  • Research Method for Business and Management Research (BAGC8300: DBA)

• Undergraduate course
• • Business to Business Marketing (MKTG3001)
  • Strategic Management (MGMT330)
  • Principles of Marketing (MKTG2000)

• Certificate/Diploma course

• • Strategic Management for Casino Industry (GMAD006: Advanced Diploma in Gaming Management, ISCG)
  • Strategic Management & Decision making (CCE)

• Advertising and communication
• Marketing, service and branding strategy
• Hospitality & Tourism research
• Green marketing and corporate social responsibility (CSR)
• Consumer behavior and celebrity endorsement in hi-tech and AI contexts

1. Zhu, M., Liu, M., Tian, D. (2025). Lying toward AI agent: The roles of type of lie, moral disengagement, and perceived emotional ability. European Journal of Marketing.
2. Xue, J., Liu, M., Song, X. (2025). Endorsement effectiveness of celebrities’ avatars: Evidence from multiple experiments. Journal of Business Research, 199, 115544.
3. Mo, Z., Liu, M., Lai, I.K.W. (2025). The dynamic joint roles of green human resource management and environmentally specific transformational leadership on team green behavior. Tourism Management, 107, 105046.
4. Liu, Y., Liu, M., Ma, Y. (2025). I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images. Journal of Retailing and Consumer Services, 85, 104239.
5. Mo., Z., Liu, M., Chark, R., Huang, Z., Song, X. (2025). How AI adoption in human resource management practices can enhance tourism employees’ organizational commitment, Journal of Hospitality and Tourism Management, 63, 54-67.
6. Mo, Z., Liu, M., Ma, Y. (2024). How AI awareness can prompt service performance adaptivity and technologically-environmental mastery, Tourism Management, 105, 104971.
7. Wong, I.A., Xiao, Y., Lin, Z., Sun, D., Huang, J., Liu, M. (2024), Smart hotels but not necessarily smart decisions: the smartness paradox, International Journal of Contemporary Hospitality Management, 36(10), 3378-3402.
8. Sun, D., Wong, I. A., Huang, G., Kim, J. H., Liu, M. (2024). From savoring past trips to craving future journeys: The role of destination cultural capital and enjoyable reminiscence. Journal of Travel Research, 63(8), 1913-1932.
9. Wong, I. A., Fong, H., Lin, X., Liu, M. (2024). Organizational fashion as trend setting in the hospitality industry, International Journal of Contemporary Hospitality Management. 36(7), 2484-2500.
10. Zheng, Y., Shi, G., Zhong, H., Liu, M., Lin, Z. (2023). Motivating strategic front-line employees for innovative sales in the digital transformation era: The mediating role of salesperson learning, Technological Forecasting and Social Change, 193, 122593.
11. Mo, Z., Liu, M., Wong, I. A., Wu, P. (2022). The role of (in)congruence modes between supervisor prescriptive and descriptive norms on employee green behavior, Tourism Management, 93, 104627.
12. Liu, M., Wang, S., McCartney, G., Wong, I. A. (2021). Taking a break is for accomplishing a longer journey: Hospitality industry in Macao under COVID-19 pandemic, International Journal of Contemporary Hospitality Management, 33(4), 1249-1275.
13. Mo, Z., Liu, M., Wong, I. A. (2021). More than lip service to internal market orientation: A multilevel investigation of the role of internal service quality, International Journal of Contemporary Hospitality Management, 33(8), 2559-2585.
14. Gao, M., Yen, J., Liu, M. (2021) Determinants of defaults on P2P lending platforms in China, International Review of Economics & Finance, 72, 334-348.
15. Tseng, T., Huang, H. H., Liu, M. (2021). Limited edition advertising does not always work for luxury brands: The influence of consumption contexts, Journal of Consumer Behaviour, 20(5), 1204-1215.
16. Liu, Y, Liu, M. (2020). Big star undercover: The reinforcing effect of disfluent celebrity endorsers’ faces on consumer’s brand memory, Journal of Advertising, 49(2), 185-194.
17. Ou, J. Wong, I.A., Prentice, C., Liu, M. (2020). Customer engagement and its outcomes: The cross-level effect of casino service environment and brand equity, Journal of Hospitality & Tourism Research, 44(2), 377-402.
18. Pérez, A., García de los Salmones, M.M., Liu, M. (2019). Maximizing business returns to corporate social responsibility communication: An empirical test, Business Ethics: A European Review, 28(3), 275-289.
19. Luo, J. Q., Wong, I.A., Liu, M., King, B.E.M., Huang, G. (2019). Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters, International Journal of Contemporary Hospitality Management, 31(3), 1309-1329.
20. Wong, I.A., Ji. M.K., Liu, M. (2018). The impact of event supportive service environment and authenticity in the quality-value-satisfaction framework, Journal of Hospitality & Tourism Research, 42(4), 563-586.
21. Tseng, T., Balabanis, G., Liu, M. (2018). Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products, International Marketing Review, 35(1), 72-92.
22. Mo. Z., Liu M., Liu, Y. (2018). Effects of functional green advertising on self and others, Psychology & Marketing, 35(5), 368-382.
23. Liu, M., Wong, I. A., Tseng, T., Chang, W.Y., Phau, I. (2017). Applying consumer-based brand equity in luxury hotel branding, Journal of Business Research, 81, 192-202.
24. Liu, M., Phau, I., Teah, M. (2017). ‘First in first out’ or ‘Last in first out’: Presentation of information order on evaluation of utilitarian products, Journal of Retailing and Consumer Services, 36, 148-155.
25. Liu, M., Yan, L., Phau, I., Pérez, A., Teah, M. (2016). Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction, European Journal of Marketing, 50(3/4), 464-487.
26. Yan, L., Liu, M., Chen, X., Shi, G., (2016). An arousal-based explanation of affect dynamics, European Journal of Marketing, 50(7/8), 1159-1184.
27. Shi, G., Yuan, P., Liu, M., Wang, Y., Bu, H. (2016). Customer relationship investment and relationship strength: Evidence from insurance industry in China, Journal of Services Marketing, 30(2), 201-211.
28. Chu, R., Leonhardt, J., Liu, M. (2015). Chinese migrant workers’ adoption of urban consumer habits, Marketing Letters, 26(1), 57-66.
29. Liu, M., Wong, I.A., Chu, R., Tseng, T. (2014). Does perceived CSR initiatives enhance customer preference and loyalty in casinos? International Journal of Contemporary Hospitality Management, 26(7), 1024-1045.
30. Liu, M., Wong, I.A., Shi, G., Chu, R., Brock, J. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer based brand preference, Journal of Services Marketing, 28(3), 181-194.
31. Cheng, M., Wong, I.A., Liu, M. (2013). A cross-cultural comparison of world heritage site image: The case of Hue. Tourism Analysis, 18(6), 707-712.
32. Wong, I.A., Fong, H., Liu, M. (2012). Understanding perceived casino service difference among players, International Journal of Contemporary Hospitality Management, 24(5), 753-773.
33. Shi, G.C., Shi, Y., Chan, A.K.K., Liu, M., Fam, K.S. (2011). The mediating role of renqing between customer relationship investment and relationship commitment in China, Industrial Marketing Management, 40, 496-502.
34. Liu, M., Brock, J. (2011). Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference, European Journal of Marketing, 45(7/8), 1214-1235.

Selected Conference Papers and Keynote Presentation (100+)

1. Ma, Y., Lin, Y., Liu, Y., Liu, M. (2025). The impact of visual perspective in micro – versus macro- influencers’ video engagement. Pacific-Asia Conference on Information Systems, July 5-9, 2025, at Universiti Teknologi Malaysia & Sheraton Imperial Hotel, Kuala Lumpur, Malaysia.
2. Tseng, T., Wang, X., Liu, M. (2025). How personality traits shape consumer ethnocentrism and attitudes toward imported products? Academy of Marketing 2025 Conference, July 7-10, 2025, at University college Cork, Ireland.
3. Wang, X., Liu, M., Loi, H. N., Xu, M. (2024). New technologies in casino marketing. The 2024 International Conference on Marketing and Technologies, December 5-7, 2024 at São Miguel, Azores, Portugal.
4. Wang, X., Liu, M., Loi, H. N., Chen, Y. (2024). High technology application in influencer marketing. The 2024 International Conference on Marketing and Technologies, December 5-7, 2024 at São Miguel, Azores, Portugal.
5. Hong, K., Yuen, S.M., Ma, Y., Liu, M. (2024). How video’s color hue style affects influencers with different follower size. The 2024 International Conference on Marketing and Technologies, December 5-7, 2024 at São Miguel, Azores, Portugal.
6. Liu, M. (2025). [keynote presentation] Knowing top journals in business & management, May 28, 2025, at National Sun Yat-sen University, Taiwan, China.
7. Zhu, M., Liu, M., Song, X. (2024). The interplay between color temperature and psychological distance. ISMS Marketing Science Conference, June 27-29, 2024 at University of New South Wales, Sydney, Australia.
8. Song, X., Liu, M., Zhu, M., Mo, Z. (2024). When it comes to love, do you believe in fate or choices? Consumer reactions to algorithm (vs. human) dating recommendation agents. ISMS Marketing Science Conference, June 27-29, 2024 at University of New South Wales, Sydney, Australia.
9. Zhu, M., Liu, M., Song, X. (2024). Human-AI moral relation: When would people regard AI as moral patient? ISMS Marketing Science Conference, June 27-29, 2024 at University of New South Wales, Sydney, Australia.
10. Wang, S., Liu, M., Wang, C., Chen, J. (2024). Visualizing emerging trends in collaborative consumption: a scientific map. Asia-Pacific Marketing Academy Conference 2024, May 10-12, 2024 at City University of Hong Kong, Hong Kong, China.
11. Liu, Y., Ma, Y., Liu, M. (2024). How death reminders encourage languishing people to travel: A TMT and COR perspective. Asia-Pacific Marketing Academy Conference 2024, May 10-12, 2024 at City University of Hong Kong, Hong Kong, China.
12. Xue, J., Liu, M., Liu, Y., Mo, Z., Zhou, X. (2024). Diversity and inclusion in AI – human employee interaction: Influence of employees with disability on consumer response. Asia-Pacific Marketing Academy Conference 2024, May 10-12, 2024 at City University of Hong Kong, Hong Kong, China.
13. Liu, M. (2024). [keynote presentation] Knowing top journals in business & management, April 23, 2024, at Universiti Tunku Abdul Rahman, Malaysia.
14. Deng, B., Liu, M., Wang, X., Loi, H.N. (2023).Omni-channel and marketing communication in second-hand luxury trade business: Examples from two leading companies in the US and China. The 2023 International Conference on Marketing and Technologies, November 30- December 2, 2023, at Prague, Czech Republic.
15. Gao, M., Liu, M., Loi, H.N. (2023). Understanding the critical knowledge of Live Streaming Commerce eco-system development in China. The 2023 International Conference on Marketing and Technologies, November 30- December 2, 2023, at Prague, Czech Republic.
16. Wang, X., Xue, J., Liu, M., Loi, H.N. (2023). Social media presence impacts AI influencer’s endorsement. The 2023 International Conference on Marketing and Technologies, November 30- December 2, 2023, at Prague, Czech Republic.
17. Mo, Z., Liu, M., Song, X., Ma, Y. (2023). How tourism employees perceive intelligent machines adoption in human resource management practices. Global Congress of Special Interest Tourism & Hospitality, November 10-12, 2023, at Macau University of Science & Technology, Macau, China.
18. Deng B., Liu, M., Song, X. (2023). How to strategize for omni-channel retail with second-hand luxury trade: A sustainable circular fashion business example from P-company in Macau. Mystique of Luxury Brands Conference 2023, November 9-10, 2023, at UEH University, Ho Chi Minh City, Vietnam.
19. Liu, M. (2023). [keynote presentation] Knowing top journals in business & management, October 17, 2023, at Nantong University, Jiangsu, China.
20. Zhu, M., Liu, M. (2023). How AI agent affects consumer lying behavior: An empirical examination of contemporary practices. Asia-Pacific Marketing Academy Conference 2023, September 22-24, 2023 at Sun Yat-sen University, Guangzhou, China.
21. Song, X., Liu, M. (2023). Why the recommendation agent (RA) is going to backfire? Evidence from consumers’ shunning recommended products. Asia-Pacific Marketing Academy Conference 2023, September 22-24, 2023 at Sun Yat-sen University, Guangzhou, China.
22. Wang, S., Wang, C., Liu, M. (2023). Digital divide in marketing: A science map, bibliometric analysis and further research agenda. Asia-Pacific Marketing Academy Conference 2023, September 22-24, 2023 at Sun Yat-sen University, Guangzhou, China.
23. Wang, X., Xue, J., Liu, M. (2023). The impact of social media presence on purchase intention in AI influencer endorsement: A serial mediation model investigation. The 24th Chinese Marketing International Conference, June 23-26, 2023 at Chengdu, China.
24. Xue, J., Liu, M. (2023). If a celebrity clones a virtual avatar, will the endorsement effectiveness be surprising? Evidence from multi-approaches. Organisational Neuroscience Conference, an Interest Group of the Academy of Management, June 15-17, 2023, at Erasmus University, Rotterdam, the Netherlands.
25. Pérez, A., Collado, J., Liu, M. (2023). Comparing consumer intention to purchase ethical fashion cross-culturally. European Marketing Academy Annual Conference, May 23-26, 2023, at University of Southern Denmark, Odense, Denmark.
26. Liu, M. (2023). [keynote presentation] High quality global talent development in digital era. The 3rd GHMGBA HR development Summit, May 20, 2023, at Shenzhen Convention & Exhibition Center, Shenzhen, China.
27. Mo, Z., Liu, Y., Liu, M. (2022). The effect of brand similarity, moral disengagement, and ethical mind-set on consumers’ copycat brand consumption. The 2022 Annual Conference of JMS China Marketing Science, December 16-18, 2022 at Chongqing University, Chongqing, China.
28. Mo, Z., Guo, A., Wong, I. A., Liu, M. (2022). The joint role of green human resource management and green transformational leadership on tourism team pro-environment behavior. The 2022 Annual Conference of Tourism Tribune, November 19-20, 2022 (online due to COVID-19) at Sichuan University, Chengdu, China.
29. Jiao, W., Liu, M., Chang, A. (2022). Modeling the mediating and moderating roles of food media exposure, food literacy, fear of coronavirus anxiety, and healthy eating among Chinese. The 5th Medicine, Humanity and Media: Rethinking Global Health & Communication International Conference, November 5, 2022 (online due to COVID-19) at Peking University, Beijing, China.
30. Wang, S., Liu, M. (2022). Green marketing in marketing and related fields: Theoretical roots, research trajectories, and research themes. 2022 INFORMS Annual Meeting, October 16-19, 2022 at Indiana Convention Center, Marriott Downtown and JW Marriott Hotel, Indianapolis, USA.
31. Gao, M. Liu, M., Loi, H.N. (2022). Exploring the success of Live streaming commerce in China: A literature analysis. International Conference on Business and Industrial Research, Sep 8-9 2022, (online due to COVID-19) at Singapore.
32. Xue, J., Liu, M., Loi, H.N. (2022). Exploring factors triggering individual knowledge hiding at the e-commerce operation workplace. The 23rd European Conference on Knowledge Management, September 1-2, 2022, (online due to COVID-19) at Naples, Italy.
33. Chen, Y., Liu, M., Tseng, T., Loi, H. N. (2022). Matching advertising with gift givers’ stereotypes of recipients: An empirical study of young Chinese buyers. International Conference on Economics, Business, Tourism & Social Sciences, July 3, 2022, (online due to COVID-19) at Bangkok, Thailand.
34. Wang, S., Liu, M. (2021). A bibliometric analysis about social class in marketing. The Australian and New Zealand Marketing Academy 2021 Annual Conference, November 29-December 1, 2021 (online due to COVID-19), at University of Melbourne, Melbourne, Australia.
35. Gao, M., Liu, M., Chu, R. (2021). Information disclosing willingness in using mobile internet. The Australian and New Zealand Marketing Academy 2021 Annual Conference, November 29-December 1, 2021 (online due to COVID-19), at University of Melbourne, Melbourne, Australia.
36. Rochon, F., Chen, Y., Liu, M., Gao, M. (2021). Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers, Global Fashion Management Conference, November 5-7, 2021 (online due to COVID-19), at Seoul, Korea.
37. Chang, A., Liu, M., Jiao, W. (2020). Healthful awareness, concern, and symptoms during the COVID-19 crisis. International Conference on Medicine, Humanity and Media (MHM 2020): Healthy China & Health Communication, November 7-8, 2020 (online due to COVID-19), at Peking University, Beijing, China.
38. Liu, Y., Liu, M., Pérez, A., Mo, Z. (2020). How do knowledge and trust influence fast fashion consumption in an ethical way? An empirical study. The 2020 Global Marketing Conference, November 5-8, 2020 (online due to COVID-19), at Lotte Hotel, Seoul, Korea.
39. Tseng, T., Liu, M., Mo, Z. (2020). Limited edition advertising does not always work for luxury brands: The influence of consumption contexts. The 2020 Global Marketing Conference, November 5-8, 2020 (online due to COVID-19), at Lotte Hotel, Seoul, Korea.
40. Huang, L., Yen, J., Liu, M., Mo, Z. (2020). A multi-criteria approach for patent valuation: An example in Greater Bay area. The 2020 Global Marketing Conference, November 5-8, 2020 (online due to COVID-19), at Lotte Hotel, Seoul, Korea.
41. Liu, Y., Liu, M., Mo, Z., Ng, K. (2020). Travel destination image change analysis with python and content analysis: An example from Macau. The 2020 Global Marketing Conference, November 5-8, 2020 (online due to COVID-19), at Lotte Hotel, Seoul, Korea.
42. Liu, M., Liu, Y., Mo, Z. (2020). Analysing Macau’s travel destination image change from 2014 to 2018: A foreign tourist-generated content perspective, Marketing Science and Innovation (MSI) 2020 International Conference, July 10-11, 2020, at Hunan University (online due to COVID-19), Changsha, China.
43. Mo, Z., Liu, M. (2020). I expect you green: A multilevel investigation of the influence of leader expectations on employee green behavior, Marketing Science and Innovation (MSI) 2020 International Conference, July 10-11, 2020, at Hunan University (online due to COVID-19), Changsha, China.
44. Liu, M. (2019). [keynote presentation] Macau Entrepreneurship Index research report in 2019, The 3rd ‘Macao, Xiamen and Kinmen’ Youth Forum, November 3-6, 2019, at Fliport Software Park Hotel, Xiamen, China.
45. Liu, M. (2019). [keynote presentation] How does ‘Programa de Desenvolvimento e Aperfecoamento Continuo (PDAC)’ enhance continuing education development in Macau: Current situation and future suggestions, The 20th Cross Strait Forum on Continuing Education, October 29-31, 2019, at Nanjing University, Jiangsu, China.
46. Liu, Y., Liu, M. (2019). Gain more by showing less- attenuating the endorser’s face can enhance brand memory, Mystique of Luxury Brands Conference 2019, September 20-21, 2019, at Keio University, Tokyo, Japan.
47. Ng, K., Liu, Y., Liu, M. (2019). Tracking image change of luxury travel destination by using text-mining The case of Macau, Mystique of Luxury Brands Conference 2019, September 20-21, 2019, at Keio University, Tokyo, Japan.
48. Liu, M., Zhao, J. (2019). [keynote presentation] Corporation about continue education among higher education institutes in Greater Bay Area: An example from Macau and Jiangmen, The 4th Guangdong-Hong Kong-Macao Greater Bay Area Forum and Economic Development Symposium, September 6-7, 2019, at University of Macau, Macau, China.
49. Z., Liu, M. (2019). Proactive personality and employee workplace green behavior: Applying theory of planned behavior, The 79th Annual Meeting of the Academy of Management, August 9-13, 2019, at Sheraton Hotel, Boston, Massachusetts, USA.
50. Tseng, T., Liu, M., Balabanis, G. (2019). Will made-in tags intervene the effects of limited-quantity scarcity messages for luxury brands? AMS World Marketing Congress, July 9-12, 2019, at University of Edinburgh, Edinburgh, Scotland, UK.
51. Liu, Y., Liu, M., Pérez, A. (2019). Big star undercover: The eclipsing effect of celebrity endorsers’ faces on consumer’s brand recall, European Marketing Academy Annual Conference, May 28-31, 2019, at University of Hamburg, Hamburg, Germany.
52. Pérez, A., García de los Salmones, M.M., Liu, M. (2019). Attributions of message authenticity in CSR communication, European Marketing Academy Annual Conference, May 28-31, 2019, at University of Hamburg, Hamburg, Germany.
53. Pérez, A., García de los Salmones, Baraibar-Díez, E., M. Liu, M., Lopez, C. (2019). Maximizing business returns to Corporate Social Responsibility (CSR) communication: Du’s et al. (2010) model put to the test, 2019 Corporate and Marketing Communications Conference. April 29-30, 2019 at Ariel University, Ariel, Israel.
54. Chang, A., Hu, J. Y., Liu, Y. Ch., Liu, M. (2019). Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases (Best Paper Award), The 35th IEEE International Conference on Data Engineering (Scopus®), April 8-12, 2019, at Parisian Macao, Macau, China.
55. Liu, Y., Liu, M., Chen, X. (2019). Mass does it: The role of perceived weight in cuing product evaluation, Journal of Marketing- Research Development Workshop. April 3-4, 2019 at The Hong Kong Polytechnic University, Hong Kong, China.
56. Liu, M. (2018). Applying case teaching method in continuing education relates to business management (Best Paper Award), The 19th Cross Strait Forum on Continuing Education, October 24-25, 2018, at Nankai University, Tianjin, China.
57. Liu, M. (2018). [Invited presentation] Higher education development in Macau and latest development of University of Macau, October 18, 2018, at Zhejiang Business Technology Institute, Ningbo, China.
58. Liu, M. (2018). [keynote presentation] Interdisciplinary development and trend for General Education, 2018 International Conference and the 36th Annual Workshop of Chinese Association for General Education, October 3-5, 2018, at National Chengchi University, Taipei, Taiwan, China.
59. Liu, M., Liu, D. (2018). Factors influencing Chinese consumers’ green purchase behavior: An examination and extension of the theory of planned behavior (TPB), The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
60. Liu, M., Lam, I. K., Liu, Y., Tseng, T. (2018). How video bloggers (Vlogger) affect parasocial interaction and brand, The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
61. Liu, Y., Liu, M. (2018). Does perceptual fluency of celebrity recognition influence celebrity endorsement advertising? The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
62. Ou, J., Wong, I. A., Liu, M. (2018). Customer engagement and its outcomes: The roles of service environment and brand equity, The 2018 Global Marketing Conference, July 26-29, 2018, at Hotel New Otani Tokyo, Tokyo, Japan.
63. Tseng, T., Balabanis, G., Liu, M., Huang, H. Y. (2018). Limited-quantity scarcity messages for luxury brands: Consider customer in cognitive and emotional consumption, AMS World Marketing Congress, June 27-29, 2018, at The Universidade Lusíada-Norte, Porto, Portugal.
64. K. K. Liu, M., Li, Z., Benson, S. (2018). [Panel workshop] Evolution of a multi-cultural research university in Greater China, The International Consortium for Educational Development, June 5-8, 2018 at Crowne Plaza Ravinia at Perimeter, Atlanta, Georgia, USA.
65. Liu, M. (2018). [keynote presentation] General Education Courses Design: Through an interdisciplinary approach, Annual Conference of Chinese Association for Suzhi Education, March 29-31, 2018, at University of Electronic Science and Technology of China, Chengdu, China.
66. Liu, Y., Liu, M. (2017). Holistic perception of celebrity endorsers and the role of unique outline, INFORMS 39th Annual ISMS Marketing Science Conference, June 7-10, 2017 at University of Southern California, Los Angeles, USA.
67. Tseng, T., Balabanis, G., Liu, M. (2017). Can product typicality enhance consumers’ attitudes toward goods from economically hostile countries, AMS-World Marketing Congress of AMS Biannual Conference, June 27-July 1, 2017, at Canterbury University, Christchurch, New Zealand.
68. T., Liu, M. (2017). Limited edition products for luxury brands: Consider customers in hedonic and utilitarian consumption, Mystique of Luxury Brands Conference 2017, May 11-12, 2017, at Royal Hotel Seoul, Seoul, South Korea.
69. Lei, K., Liu, M. (2017). Why do Chinese consumers buy high end but low key goods: A study in Macau, Mystique of Luxury Brands Conference 2017, May 11-12, 2017, at Royal Hotel Seoul, Seoul, South Korea.
70. Liu, M. (2017). [keynote presentation] General education: Framework, implementation, and issues, Annual Conference of Chinese Association for Suzhi Education, March 9-11, 2017, at Nanjing Agricultural University, Nanjing, China.
71. Liu, M. (2016). [keynote presentation] Intellectual property protection helps to entrepreneurship and marketing, Mainland and Hong Kong SAR, Macao SAR Intellectual Property Symposium 2016 (keynote speaker), October 26, 2016, at Tourism Activities Center, Macau.
72. Liu, M. (2016). [keynote presentation] Intellectual property protection in Hong Kong and Macau under “one belt one road” scheme, The conference of integration of Macau and Pearl River Delta under one belt one road scheme, August 26, 2016, at Macau Science Center, Macau, China.
73. Tcheong, P., Liu, M., Loi, H. (2016). Challenges and opportunities in the Macau casino gaming industry, International Conference on Gambling & Risk Taking, June 6-10, 2016, at The Mirage Hotel and Casino, Las Vegas, USA.
74. Liu, M., Tseng, T., Pérez, A., Chang, W.Y.(2016). The impact of customer-based brand equity on purchase intention: The mediating role of brand attitude in hotel industry, European Marketing Academy Annual Conference, May 24-27, 2016, at BI Norwegian Business School, Oslo, Norway.
75. Tseng, T., Liu, M. (2016). Examining consumers’ dual-attitudes toward products from a hostile country: May ethnic product typically make a difference, European Marketing Academy Annual Conference, May 24-27, 2016, at BI Norwegian Business School, Oslo, Norway.
76. Liu, M., Chang. C. (2016). Major challenges of intellectual property protection: Hong Kong, Macau and Taiwan, The 11th cross-strait academic conference on public administration- Modernization of public governance: Sustainability and development, May 15-16, 2016, at University of Macau, Macau, China.
77. Teah, M, Liu, M. (2016). The counterfeited shopaholic: the case of US travelers, The Mystique of Luxury Brands- Shanghai Conference 2016, May 12-13, 2016, at The Majesty Plaza, Shanghai, China.
78. Liu, M., Wong, A., Tseng, T., Chang, W.Y.(2016). Applying CBBE in luxury hotel branding: An empirical study, The Mystique of Luxury Brands- Shanghai Conference 2016, May 12-13, 2016, at The Majesty Plaza, Shanghai, China.
79. Liu, M. (2016). [Invited presentation], Differentiation strategy in global competition: An example from Macau, April 22, 2016, at Xiamen University, Xiamen, China.
80. Chang, W. Y., Liu, M. (2016). E-Health literacy: A critical role for online media communication in China, 2016 KABS Annual Spring Conference, April 22-23, 2016, at Chonbuk National University, Jeonju, Korea.
81. Liu, M. (2016). [Invited presentation] Are you really ready starting your own business? Speech in General Education Talk, organized by CTLE, University of Macau. March 17, 2016. (https://vimeo.com/161011030) (in Chinese)
82. Yan, L., Liu, M., (2015). Match or not? The beauty of static and dynamic effects of emotional cues from different sources on Ad evaluation: An arousal-based approach, American Marketing Association Summer Marketing Educators Conference, August 14-16, 2015, at Sheraton Chicago Hotel & Towers, Chicago, USA.
83. Chang, W. Y., Liu, M., Schulz, P. (2015). Systematic review of obesogenic environmental determinants of diet and the implications of obesity prevention and intervention efforts, IARIA The Fourth International Conference on Global Health Challenges, July 19-24, 2015, at Hotel Novotel, Nice, France.
84. Liu, M., Shi, G., Tseng, T. (2015). Do customers prefer casinos with CSR? AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
85. Tseng, T., Balabanis, G., Liu, M. (2015). The inconsistency of ethnocentric bias in the dual-attitude model, AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
86. Liu, M., Yan, L., Brock, J. (2015). Interactive effects of service attributes on customer satisfaction, AMS-World Marketing Congress of AMS Biannual Conference, July 14-18, 2015, at Palace Hotel, Bari, Italy.
87. Liu, M., Chang, C. L. (2015). The major challenges for intellectual property protection of Hong Kong, Macau, and Taiwan, The 11th Cross-Strait Conference on Public Administration, May 15-16, 2015, at University of Macau, Macau, China.
88. Liu, M. (2014). [Invited presentation] Migrant workers’ adoption of urban consumer habits, December 17, 2014, at Curtin University, Perth, Australia.
89. Shi, G., Cao, T., Liu, M., Bu, H.(2014). Responsible gambling and customer commitment, The 5th World Business Ethics Forum, December 9-11, 2014, at University of Macau, Macau SAR, China.
90. Bu, H., Shi, G., Liu, M. (2014). A study on consumer repulsion: Evidence from China, American Marketing Association Summer Marketing Educators Conference, August 1-3, 2014, at Marriott Marquis, San Francisco, USA.
91. Liu, M., Chu, E.(2014). Social exclusion and consumption pattern: An experimental study, The International Conference on Business and Information, July 3-5, 2014, at Osaka International House Foundation, Osaka, Japan.
92. Tseng, T., Balabanis, G., Liu, M.(2014). The inconsistency of explicit and implicit manifestations of ethnocentric bias, Academy of International Business 2014 Annual Meeting, June 23-26, 2014, at Simon Fraser University, Vancouver, Canada.
93. Yan, L., Liu, M. (2014). The effect of employee attributes on customer satisfaction, Academy of International Business 2014 Annual Meeting, June 23-26, 2014, at Simon Fraser University, Vancouver, Canada.
94. Liu, M., Wong, I.A., Chu, R. Tseng, T.(2014). Does CSR enhance premium customer preference and loyalty? An empirical study, European Marketing Academy Annual Conference, June 3-6, 2014, at The University of Valencia, Valencia, Spain.
95. Tseng, T., Balabanis, G., Liu, M.(2013). Ambivalence in ethnocentric bias, AMS-World Marketing Congress of AMS Biannual Conference, July 17-20, 2013, at Monash University, Melbourne, Australia.
96. Liu, M., Chu, R. Tseng, T.(2013). Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase, European Marketing Academy Annual Conference, June 4-7, 2013, at Istanbul Technical University, Istanbul, Turkey.
97. Loi, H., Liu, M., Chu, R. (2013). Does a socially responsible casino can better retain its employees? An empirical study in Macau, International Conference on Gambling & Risk Taking, May 27-31, 2013, at Caesars Palace, Las Vegas, USA.
98. Shi, G.C., Yuan, P., Wang,Y.G., Liu, M. (2012). Investments in customer relationships and relationship strength: Evidence from insurance industry in China, American Marketing Association(AMA) Summer Marketing Educators Conference, August 17-19, 2012, at Downtown Marriott Chicago, Chicago, USA.
99. Chu, R., Liu, M. (2012). What enhance new product usage at the bottom of pyramid? An empirical test from Chinese migrant workers, The 4th Subsistence Marketplaces Conference, July 27-29, 2012, at the Loyola University Chicago Water Tower Campus, Chicago, USA.
100. Liu, M., Wong. I.A., Shi, G.C., Zuniga, M., Chu, R. (2012). How corporate social responsibility (CSR) performance and brand quality impact brand performance evaluation: An empirical study, European Marketing Academy Annual Conference, May 22-25, 2012, at ISCTE Business School, Lisbon, Portugal.
101. Liu, M., Shi, G.C., Brock, J., Chu, R.(2011). Chinese consumers group buying behavior analysis, AMS-World Marketing Congress of AMS Biannual Conference (session Chair), July 19-23, 2011, at Reims Management School, Champagne, France.
102. Liu, M., Brock, J., Shi, G.C.(2011). The consumers online group buying influential factor model, Academy of Marketing Science Annual Conference, May 23-27, 2011, at Biltmore Hotel, Coral Gables, Florida, USA.
103. Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2011). How customer involvement influences credit card loyalty reward programs, Eastern Academy of Management 48th Annual Meeting, May 11-14, 2011, at Omni Parker House/Suffolk University, Boston, Massachusetts, USA.
104. Liu, M., Yuen, S. M. (2010). The Relationship between customers loyalty and value: An empirical study of Chinese banking industry, The 2010 Global Marketing Conference (session Chair), September 9-12, 2010, at Hotel Okura, Tokyo, Japan.
105. Liu, M., Brock, J., Singh, R., Sy-Changco, J. (2010). The empirical study of Indian consumers involvement and redemption behavior of credit card reward programs, The 2010 Global Marketing Conference (session Chair), September 9-12, 2010, at Hotel Okura, Tokyo, Japan.
106. Zhu, Z., Liu, M. (2010). Using balance scorecard (BSC) to evaluate performance of Chinese small and middle enterprises (SME): Match or not? The International Conference on Internet Technology and Applications (IEEE, EI, ISTP indexed), August 21-23, 2010, Wuhan, China.
107. Yuen, S. M., Liu, M., Tong, H. Y. (2010). Discussion and overview: Post-graduate and master degree programmes in logistics and supply chain management, The 4th International Conference of Operations and Supply Chain Management 2010, July 25-27, 2010, at Chinese University of Hong Kong, Hong Kong SAR, China.
108. Shi, G.C., Kim S. Fam, Liu, M. (2010). Customer relationship investment, renqing and relationship commitment, Academy of Marketing Annual Conference, July 6-8, 2010, at Coventry University Business School, Coventry, UK.
109. Wong, I.A., Rosenbaum, M., Liu, M. (2010). Examine value equity in event service: The moderating role of event experience, Academy of Marketing Science Annual Conference, May 26-29, 2010, at Marriott Downtown Waterfront Hotel, Portland, Oregon, USA.
110. Zhu, Z., Liu, M. (2010).The influential factors of SMS usage among youth: An exploratory study to Western exchanging students in Asia, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
111. Zhu, Z., Liu, M., Yuen, S.M. (2010). The research of how e-business improves Hong Kong freight industry operations, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
112. Zhu, Z., Liu, M., Loi, H., Zhang, H.(2010). E-business online payment and credit card industry development in China, International Conference on Networking and Digital Society(IEEE, ISTP, EI indexed), May 30-31, 2010. Wenzhou, China.
113. Chen, C., Liu, M. (2010). A study on the structure and mechanism of organizational interpersonal harmony in Chinese context, Eastern Academy of Management 47th Annual Meeting, May 12-15, 2010, at Jewett, The Eastland Park, Portland, Maine, USA.
114. Liu, M., Shi, G.C.(2009). Putting web gambling consumer marketing in its place: A Macau example, Academy of Marketing Annual Conference, July 7-9, 2009, at Leeds Metropolitan University, Leeds, UK.
115. Liu, M., Hefel, A., Wong, I., Chen, C. (2009). How to select a female athlete endorser in China, European Marketing Academy Annual Conference, May 26-29, 2009, at Audencia Nantes School of Management, Nantes, France.
116. Liu, M., Zhu, Z.,Huang, H. Zhang. H.(2009). Web gambling with the 4Cs marketing framework: Macau perspective, International Conference on Networking and Digital Society (IEEE, ISTP, EI indexed), May 30-31, 2009. Guiyang, China.
117. Liu, M., Zhu, Z.,Pang, C.(2009).3G mobile phone usage in China: Viewpoint from innovation diffusion theory and technology acceptance model, International Conference on Networking and Digital Society (IEEE, ISTP, EI indexed), May 30-31, 2009. Guiyang, China.
118. Liu, M. (2009), A research of satisfaction survey of travel and leisure quality in Taiwan: inspiration to Mainland and Macau, The 3rd Pan-Pearl River Delta Quality Forum, March 24-26, 2009, at Macao Polytechnic Institute, Macau, China.
119. Loi, H., Liu, M. (2009). Improving gaming service quality by developing regulation system: The implications of international casino regulations for Macao, The 3rd Pan-Pearl River Delta Quality Forum, March 24-26, 2009, at Macao Polytechnic Institute, Macau, China.
120. Liu, M., Brock, J., Chang, Y. (2008). Does redemption reward program of credit card work in China: An empirical study, Asia Academy of Management, December 14-16, 2008, at Caesar Park Hotel, Taipei, Taiwan, China.
121. Loi H., Liu, M. (2008). The impact factors of Macau residents perception toward gaming industry, The 2008 International Conference on Business and Information, July 7-9, 2008, at JW Marriott Hotel, Seoul, South Korea.
122. Liu, M. (2008). Hi-tech mobile phone adoption intentions: An empirical study in China (Best Paper Award), The 2008 International Conference on Business and Information, July 7-9, 2008, at JW Marriott Hotel, Seoul, South Korea.
123. Liu, M. (2008). [keynote presentation] Analysis of gaming industry in Macau: The development and the social impact and employment intention: A survey of Macau residents’ perception, International Casino Development Symposium, January 5-6, 2008, at National Kaohsiung Hospitality College, Kaohsiung, Taiwan, China.
124. Liu, M. (2008). [Invited presentation] Reveal casino secrets: The global gaming industry symposium, January 4, 2008, at National Sun Yat-sen University, Kaohsiung, Taiwan, China.
125. Liu, M., Pang, C. (2007). A research note on the practical 10 Ps for internet marketing, The 13th Cross-strait MIS Conference (ISTP indexed), August 18-20, 2007, Beijing, China.
126. Loi H., Liu, M. (2007). The reception of gaming industry impact: Macau youth perspectives (Best Paper Award), The 3rd Chinese Youth Development Symposium (in Chinese), November 23-25, 2007, at Sun-Yat-sen University, Guangzhou, China.
127. Liu, M., Loi H. (2007). Strategic analysis of gaming and tourism industry in Macau, Academic Conference of Tourism 2007, May 18, 2007, at Aletheia University Taipei, Taiwan, China.
128. Liu, M., Chu, R. (2006). The development strategy of ‘Good morning’ soybean milk machine, Cross-strait Management Case Conference, December 23-24, 2006, at National Cheng Kung University, Tainan, Taiwan, China.
129. Liu, M., Chu, R. (2006). Study of SMEs performance evaluation in mainland China: Base on balance scorecard, International Conference on Innovation & Management, December 8, 2006, at Shih Chien University, Taipei, Taiwan, China.
130. Loi H., Liu, M. (2006). Analysis on mainland visitor’s consumption on gaming sector in Macau , 1st Academic Conference of Social Science of Macau, December 7-8, 2006, at Fundação Macau, Macau, China
131. Loi H., Liu, M. (2006). Suggestion for Macao gaming industry’s continued development, 1st Academic Conference of Social Science of Macau, December 7-8, 2006, at Fundação Macau, Macau, China.
132. Chen, Z., Liu, M. (2006). Computer mediated communication, social network and service industry, IEEE International Conference of Service Systems and Service Management (ISTP, IEEE indexed), October 25-27, 2006, at University de technologie de Troyes, Troyes, France.
133. Huang, Y, Liu, M., Shi, G. (2006). The Influences of demographic variables on consumer buying behaviors, Annual Conference of Journal of Marketing Science, October 20-22, 2006, at Wuhan University, Wuhan, China.
134. Liu, M., Nadkarni, S., Huang, Y. (2006). New 4Cs of the internet marketing: A non-typical perspective, The 12th Cross-strait MIS Conference (ISTP indexed), August 18-20, 2006, Hong Kong, China.
135. Yu, J. Liu, M., Huang, Y. (2006). Analysis of segment variables of mutual fund individual investors, Financial and Business Conference of China, Taiwan, and Eastern Asia Region, June 6, 2006, at Soochow University, Taipei, Taiwan, China.
136. Liu, M., Lai, W., Yu, Z. (2006). The study of angel and venture capital investment in Chinese market, ,  Financial and Business Conference of China, Taiwan, and Eastern Asia Region, June 6, 2006, at Soochow University, Taipei, Taiwan, China.
137. Liu, M. (2006). Why does endorsers’ attractiveness influence consumer purchase intention? The 4th International Contemporary Marketing Conference, May 19, 2006, at National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, China.
138. Liu, M., Chiu, J., Huang, Y. (2006). Consumer segment variables analysis: An example of mutual fund individual investors in consumer finance field, Business Operation and Management Conference, May 18, 2006, at Kainan University, Taoyuan, Taiwan, China.
139. Liu, M. (2006). A study on professional athlete endorsers’ physical attractiveness: in Chinese context, Business Operation and Management Conference, May 18, 2006, at Kainan University, Taoyuan, Taiwan, China.
140. Liu, M., Yu, Z. (2006). The current situation and suggestions of informal private venture investment (angel investment) in Chinese market, Annual Conference of Financial Integration and Innovative Development, April 28, 2006, at Shih Chien University, Taipei, Taiwan, China.
141. Liu, M., Jiang, M., Zhang, J. (2005). An empirical study on the impact of endorsers’ attractiveness on consumers’ purchase intention under different match-up level, Annual Conference of Journal of Marketing Science, November 18-20, 2005 at Peking University, Beijing, China.
142. Liu, M. (2005). [Invited presentation] How brand endorsers’ attractiveness influence consumer purchase intention, March 28, 2005, at Peking University, Beijing, China.

Books & Book Chapters (20+)

1. Liu, M., Zhao, J. (2021). Corporation about continue education among higher education institutes in Guangdong-Hong Kong-Macao Greater Bay Area: An example from Macau and Jiangmen (粤港澳大湾区高等教育机构与继续教育的合作机遇:以澳门特区与江门市为例) In. Chan, F, Chan, K., Loi, H. & Xiao, J. (Eds.), 澳门特区与江门: 合作、共享、发展 (pp.42-51). Beijing: Economy and Management Publishing House.
2. Liu, M. (2020). Sixteen classical and practical management principles for SME operation (創業攻略–理論篇(5):中小企必懂的16條經典實用企業管理法則). Macau: Happymacao Press.
3. Liu, M. (2020). Features and key factors of ‘Creative City of Gastronomy’ development (創意城市美食之都發展的特徵與關鍵因素), In. H.L.S., Zeng, D. M. & Wang, H. (Eds.), 創業攻略–實戰篇(5): (Chapter 1, pp. 1-15). Macau: Happymacao Press.
4. Liu, M. (2020). Marketing strategies of SMEs in catering industry in Macau: In the context of Macau as ‘Creative City of Gastronomy’ (澳門餐飲界中小企業在創意城市美食之都背景下的市場營銷戰略), In. H.L.S., Zeng, D. M. & Wang, H. (Eds.), 創業攻略–實戰篇(5): (Chapter 2, pp. 17-28). Macau: Happymacao Press.
5. Liu, M. (2020). Case comments for 10 SMEs (關於十家中小企的案例診斷) (十間澳門餐飲店的創業路), In. H.L.S., Zeng, D. M. & Wang, H. (Eds.), 創業攻略–實戰篇(5): (Chapter 6, pp. 69-129). Macau: Happymacao Press.
6. Liu, M. (2020). Macau Branding Hub and industrial supporting policies (澳門品牌文化港與企業支援措施). In. Xiang, Y. & Hsu, H. Macau Cultural Industry Development and Analysis 2 (澳門文化產業發展分析II), Macau: Committee of Cultural Industries of Macau SAR.
7. Liu, M. (2019). ‘One Belt One Road’ helps Macau entrepreneurial development (一帶一路助力澳門企業發展). In. Li, L. & Law, K. (Eds.), 澳門與一帶一路 (pp. 68-87). Chung Hwa Book Co.
8. Cheong, A., Liu, M. (2019). Something about Macau entrepreneurship index (創業攻略–理論篇(4):那些年我們追的澳門創業指數). Macau: Happymacao Press.
9. Liu, M. (2019). The starting point to establish a small store: Applying focus strategy with differentiated market position (開好一家小店的前提：集中化戰略＋差異化定位), In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(4):如何開一間自己的風格小店(Chapter 1, pp. 1-5). Macau: Happymacao Press.
10. Liu, M. (2019). Secrets of opening only a small store with satisfactory sales (只開一家小店也能有理想銷售額的祕密), In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(4):如何開一間自己的風格小店(Chapter 3, pp. 87-96). Macau: Happymacao Press.
11. Liu, M. (2019). Unity is strength: Business district with many small stores gathered (團結力量大：小店商圈模式), In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(4):如何開一間自己的風格小店(Chapter 4, pp. 97-113). Macau: Happymacao Press.
12. Liu, M. (2018). Review and future: Macao youth entrepreneurship support policy (澳門青年創業扶持政策評析與展望). In. Ng. C.L & Hao, Y. F. Blue Book of Macau: Annual Report on Economy and Society of Macau 2017-2018 (澳門藍皮書–澳門經濟社會發展報告2017-2018, pp.132-148), Macau & Beijing: Macau Foundation & Social Sciences Academic Press.
13. Liu, M. (2018). SMEs’ promotion tools and approaches in Macau (澳門中小企業的宣傳促銷與推廣途徑), In. Liu & Yen (Eds.) 創業攻略–理論篇(3):劃重點–中小企創業三項指引 (Chapter 1, pp. 1-14). Macau: Happymacao Press.
14. Liu, M. (2018). New brand: Establishing new brands in Macau (新生品牌:打造澳門原創新品牌). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(3):品牌澳門–中小企創新之路(Chapter 1, pp. 1-11).
15. Liu, M. (2018). Introducing brand: Bringing new brand chains to Macau (引進品牌:將連鎖品牌帶進澳門). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(3): 品牌澳門–中小企創新之路(Chapter 2, pp. 43-51).
16. Liu, M. (2018). Renew brand: Revitalizing old brands in Macau (再造品牌:澳門老字號如何變身). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(3): 品牌澳門–中小企創新之路(Chapter 3, pp. 83-91).
17. Liu, M. (2018). Measuring consumers attitude toward brands with scientific marketing measurements (通過營銷科學方式測量消費者對品牌的看法). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(3) :品牌澳門–中小企創新之路(Chapter 4, pp.123-132).
18. Liu, M. (2017). Marketing strategies: Doubling SMEs’ profit (創業攻略–理論篇(2):讓中小企利潤翻倍的營銷戰略). Macau: Happymacao Press.
19. Liu, M. (2017). Differentiation: The first step to run an independent coffee shop (開獨立個性咖啡廳的第一要務). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(2):遇見100% 咖啡師(Chapter 1, pp. 1-10). Macau: Happymacao Press.
20. Liu, M. (2017). How to create a stylish cafe? Case comments for 11 cafes (關於十一家咖啡廳的企業診斷). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(2) :遇見100% 咖啡師(Chapter 2, pp. 13-79). Macau: Happymacao Press.
21. Liu, M. (2017). Are you ready? Six steps of self-evaluation before you run your cafe (你準備好了嗎？開店必須知道的六步驟). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(2) :遇見100% 咖啡師(Chapter 4, pp. 101-109). Macau: Happymacao Press.
22. Liu, M., Chang, C. (2016). Major challenges of intellectual property protection: Hong Kong, Macau and Taiwan (知識產權保護攸關經濟競爭力-以台港澳之主要挑戰為例). In. Lin, Z. & Wang, J. (Eds.), 公共管理的現代化，承繼與發展 (pp. 483-490). Guangzhou: Sun Yat-sen University Press.
23. Liu, M. (2016).Fifteen golden rules of marketing (十五道市場營銷黃金法則). In. Ma J. (Ed.), 創業攻略–理論篇(1)(Chapter 4, pp. 57-90). Macau: Happymacao Press.
24. Liu, M. (2016). Case comments for 20 SMEs (關於二十家中小企的案例診斷). In. H.L.S. & Zeng, D. M. (Eds.), 創業攻略–實戰篇(1)(pp. 7-120). Macau: Happymacao Press.
25. Loi, H., Liu, M. (2009). Challenges and opportunities of gaming and hospitality industries in Macau (澳門博彩旅遊業的面臨的機遇和挑戰). In. Yu, Z., Kwang, K. & Yu, W. (Eds.), 雙城記III-港澳政治、經濟及社會發展的回顧與前瞻(pp. 388-396). Macau: Macau Social Sciences Academy.
26. Loi, H., Liu, M. (2008). The investigation of perception of gaming industry impact: An empirical study of youth (澳門青少年對博彩業衝擊的認知調查). In. Lu, F.J. (Ed.), 和諧社會建設與青少年發展研究報告(pp. 272-279). Tianjin: Tianjin Academy of Social Sciences.

PhD

1. CHEN Zetian, Vivian (YC570625, PhD)
2. FU Chengjia, Summer (YC570311, PhD)
3. ZHENG Shuqi, Tina (YC470743, PhD)
4. ZHOU Xuye, Carol (YC470752, PhD)
5. SONG Dianqi, Dianqi (YC470251, PhD)
6. MA Yutong, Madison (YC370198, PhD)
7. LAI Yuyuan, Kylie (YC373259, PhD)
8. ZHU Mingxia, Zelda (YC070205, PhD)
9. SONG Xi, Sissie (YC070214, PhD)
10. XUE Jin, Cathy (YB970171, PhD) (now Suzhou Institute of Trade & Commerce)
11. WANG Shaoshan, Rachel (YB870111, PhD) (now a research center under Shenzhen Municipal Government )
12. GAO Ming, Bill (YB870051, PhD) (now University of Saint Joseph & Boss Translation)
13. HUANG Li, Lily (YB770133, PhD) (now Southern Medical University)
14. LIU Yongdan, Leon (YB570203, PhD) (now Central South University)

DBA

15. SHI Jianfeng, Jack (YC370578, DBA)
16. GAO Zhongcheng (YC370653, DBA)
17. LIU Jiankui (YC270632, DBA)
18. WANG Zhe, Alex (YC070365, DBA)
19. ZHANG Yutao (YC070356, DBA)
20. LI Hongxun (YC070081, DBA)
21. LIU Danhua, Angie (YB970313, DBA)

Master Students

22. LU Xue Ting, Amanda (MB437172, MBA)
23. ZHANG Tingxuan, Sabrina (MC365842, MSc Data Science)
24. HONG Ka Sin, Cynthia (MC257473, MSc Data Science)
25. DENG Bei, Kathryn (MC142461, EMBA)
26. WANG Xiao, Sharon (MC045167, MBA)
27. ZHOU Qian, Isee (MC045432, EMBA)
28. LEONG Chi Io, Karl (MB955084, MSc Data Science)
29. Francois ROCHON (MB845272, MBA)
30. CHEN Yang Yang, Alice (MB745249, MBA)
31. DONG Shi Ying, Winnie (MB646403, MBA)
32. LAM Kun Chio, Way (MB645321, MBA)
33. LIAO Qi Jia, Michael (MB745022, MBA)
34. HUANG Yong, Hyman (MB645062, MBA)
35. WONG Si Weng, Flora (MB545069, MBA)
36. SI Pui Pui, Cecilia (MB545316, MBA)
37. LI Guang Liang, Jason (MB645092, MBA)
38. LEUNG Cheuk Pan, Tony (MB645367, MBA)
39. NG Kai Lam, Kevin (MB546370, MBA) (Outstanding Academic Papers by Students)
40. CHEN Shao Jun, Karen (MB645071, MBA) (Outstanding Academic Papers by Students)
41. CHANG Kit Peng, Sara (MB545343, MBA)
42. LIU Di, Sunny (MB445072, MBA) (Outstanding Academic Papers by Students)
43. LAM I Kei, Pamela (MB545222, MBA)
44. WONG Man Han, Michelle (MB244492, MBA)
45. LEI Ka Man, Karen (MB445141, MBA)
46. LIN Xiao Qian, Shayla (MB344452, MBA) (Outstanding Academic Papers by Students)
47. CHEN Wen Zhu, Gigi (MB445102, MBA)
48. LIU Sandra (MB245037, MBA)
49. ZENG Qing Ya, Tina (MB344431, MBA)
50. MU Wei Qian, Mandy (MB344310, MBA)
51. KOK Hei Lam, Melanie (MB345658, MBA)
52. YAN Li, Eliane (MB244030, MBA) (Outstanding Academic Papers by Students)
53. LOU Ka Ieng, Karen (MB244021, MBA)
54. ZHENG Chan Xi, Chancy (MB244332, MBA)
55. LAO Kin Ngan, Maisie (MB042224, MBA) (Outstanding Academic Papers by Students)
56. CHU Fun Leng, Eunice (MB042375, MBA)
57. CHAN Weng I, Kelly (MB042206, MBA)
58. CHANG Kit Keng, Yuki (MA957553, MBA)
59. ZHAI Shu, Sophia (MA857343, MBA)
60. ZHAO Ying Ying, Joanne (MA957703, MBA)
61. HO Hoi Leng, Emily (MB042423, MBA)
62. SHU Hong, Carol (MA957127, MBA)
63. XU Ying Ying, Mavis (MA757405, MBA)
64. WONG San San, Maggie (MA757556, MBA)
65. TAM Hoi Ian, Iris (MA557067, MBA)

• American Marketing Association
• Academy of Marketing Science
• European Marketing Academy
• Black belt (1st Dan), World Taekwon-Do Federation
• ROC Air Force Second Lieutenant
• Certificate of achievement of flight experience (obtained in Hong Kong)
• Certificate of basic course of Thai cookery school (obtained in Chiang Mai)

Column Articles and Interview comments 管理營銷專欄文章與媒體採訪

1. Liu, M. (2025). Discussing intellectual property (IP) driven economy in Macau 澳門IP經濟, broadcast by Teledifusão de Macau (澳廣視), August 29, 2025 (interview comments)(in Chinese)
2. Liu, M. (2025). Revitalizing old town project: Opportunity and challenges (舊區)活化計劃的機遇與挑戰). Hong Kong Economic Journal (香港信報財經新聞), July 19, 2025 (interview comments)(in Chinese)
3. Liu, M. (2025). Designing eye-catching check-in points to attract customers effectively 有效設計打卡點吸引消費者. Macao Daily, June 15, 2025 (A-11, column article)(in Chinese)
4. Liu, M. (2025). Revitalizing old district spaces to promote economic recovery 持續活化舊區空間 促經濟復甦. Macao Daily, June 1, 2025 (A-15, column article)(in Chinese)
5. Liu, M. (2025). How could Continuing Education Development Program (PDAC) evolve with the times 持續進修發展計畫如何與時俱進. Macau Monthly (澳門月刊), July, 2025 (interview comments)(in Chinese)
6. Wang, X., Liu, M., Lee, W, L., Chang, C. L. (2025). Brand development and government support measures for Macau enterprises: Review and prospects on the 25th anniversary of the handover 澳門企業品牌建設與政府支援措施：回歸二十五周年回顧與展望, Macao New Vision, 36 (May), 1-14. (in Chinese)
7. Liu, M. (2025). The outdoor performance area needs institutional reform 戶外表演區亟待制度革新. Macao Daily, May 29, 2025 (A-15, column article)(in Chinese)
8. Liu, M. (2025). Using AI technology to help SMEs in promotion campaign善用AI技巧 助企迎消費獎賞商機. Macao Daily, May 18, 2025 (A-11, column article)(in Chinese)
9. Liu, M. (2025). Constructing an international tourism and cultural district through franchising or bidding 以特許經營或競投方式建國際旅遊文化區, Macao Daily, April 19, 2025 (A-14, interview comments)(in Chinese)
10. Liu, M. (2025). Keeping pace with national development and driving the economy through technology緊跟國家發展 以科技推動經濟. Macao Daily, April 6, 2025 (A-11, column article)(in Chinese)
11. Lei, C. K., Liu, M. (2025). Boosting the economy and helping Macau youth to achieve upward mobility 提升經濟 助力澳青向上流動. Macao Daily, February 12, 2025 (A-11, column article)(in Chinese)
12. Liu, M. (2025). Macau could introduce subsidy measures to boost domestic demand 澳宜推補貼措施提振內需, Macao Daily January 7, 2025 (A-15, interview comments)(in Chinese)
13. Liu, M. (2024). Promoting patriotism education in Macau through the integration of the Guangdong-Hong Kong-Macao Greater Bay Area: Opportunities and challenges 通過粵港澳大灣區融合促進澳門愛國主義教育：機遇與挑戰, Macao New Vision, 35 (November), 24-39 (in Chinese)
14. Liu, M. (2024). Académico defende ofertas de luxo personalizadas, Hoje Macau, November 19, 2024 (P05, interview comments) (in Portuguese).
15. Liu, M. (2024). Sands China emphasizes staff training 金沙重視人才培訓, Macao Daily, October 21, 2024 (A-06, interview comments)(in Chinese)
16. Liu, M. (2024). Macao SMEs make good use of artificial intelligence tools and data marketing 澳門中小企善用人工智能工具與數據營銷, Macao Daily, October 3, 2024 (C-9, column article)(in Chinese)
17. Liu, M. (2024). Keeping promoting concerts in a pragmatical way has many economic benefits 持續務實推動演唱會經濟好處多, Macao Daily, July 28, 2024 (A-11, column article)(in Chinese)
18. Liu, M. (2024). Promoting healthy development of Macau’s job market 如何推動澳門就業市場的健康發展, Macau Monthly (澳門月刊), July, 2024 (interview comments)(in Chinese)
19. Liu, M. (2024). Applying the Art of War in marketing: Chapter 13: The Use of Spies 孫子兵法營銷戰 用間篇, Macao Daily, June 23, 2024 (A-11, column article)(in Chinese)
20. Liu, M. (2024). Applying the Art of War in marketing: Chapter 12: The Attack By Fire 孫子兵法營銷商戰 火攻篇, Macao Daily, June 9, 2024 (A-11, column article)(in Chinese)
21. Liu, M. (2024). Applying flexible working & commuting hours to alleviate Macao’s traffic problems by learning from advanced cities 借鑒先進城市錯峰彈性上下班 緩解澳門交通問題, Macao Daily, June 5, 2024 (C-09, column article)(in Chinese)
22. Liu, M. (2024). Applying the Art of War in marketing: Chapter 11: The Nine Battlegrounds 孫子兵法營銷戰 九地篇, Macao Daily, May 19, 2024 (A-15, column article)(in Chinese)
23. Liu, M. (2024). Applying the Art of War in marketing: Chapter 10: Terrain 孫子兵法營銷商戰 地勢篇, Macao Daily, May 5, 2024 (A-11, column article)(in Chinese)
24. Mo, Z., Ma, Y., Liu, M. (2024). How do corporate green behaviors spill over into employee green behaviors at work, in public, and at home? —Based on the theoretical perspective of cognitive-affective processing system 企業綠色行爲如何溢出影響員工工作、公共和居家綠色行爲？基於認知-情感加工系統理論視角, Macao New Vision, 34 (May), 11-23 (in Chinese)
25. Liu, M. (2024). Applying the Art of War in marketing: Chapter 9: The Army on the March 孫子兵法營銷商戰 行軍篇, Macao Daily, April 21, 2024 (A-15, column article)(in Chinese)
26. Liu, M. (2024). Applying the Art of War in marketing: Chapter 8: Variation in Tactics 孫子兵法營銷戰 九變篇, Macao Daily, April 7, 2024 (A-11, column article)(in Chinese)
27. Liu, M. (2024). Applying the Art of War in marketing: Chapter 7: Maneuvering 孫子兵法營銷商戰 軍爭篇, Macao Daily, March 17, 2024 (A-11, column article)(in Chinese)
28. Liu, M. (2024). Promoting concerts in a continuous and pragmatic manner benefits Macau economic development in many ways 持續務實推動澳門演唱會經濟好處多, Macao Daily, March 13, 2024 (C-09, column article)(in Chinese)
29. Liu, M. (2024). Applying the Art of War in marketing: Chapter 6: Weak points and strong 孫子兵法營銷商戰 虛實篇, Macao Daily, February 25, 2024 (A-11, column article)(in Chinese)
30. Liu, M. (2024). Applying the Art of War in marketing: Chapter 5: Energy 孫子兵法營銷商戰 兵勢篇, Macao Daily, January 28, 2024 (A-11, column article)(in Chinese)
31. Liu, M. (2024). Applying the Art of War in marketing: Chapter 4: Tactical Dispositions 孫子兵法營銷商戰 軍形篇, Macao Daily, January 14, 2024 (A-11, column article)(in Chinese)
32. Liu, M. (2023). Applying the Art of War in marketing: Chapter 3: Attack by Stratagem 孫子兵法營銷商戰 謀攻篇, Macao Daily, December 31, 2023 (A-15, column article)(in Chinese)
33. Liu, M. (2023). Applying the Art of War in marketing: Chapter 2 Waging War 孫子兵法營銷商戰 作戰篇, Macao Daily, December 24, 2023 (A-11, column article)(in Chinese)
34. Liu, M. (2023). Leveraging ‘products inspected by Macao’ to build Macau brand如何借澳門監造東風打響澳門品牌, Macau Monthly (澳門月刊), December, 2023. (interview comments)(in Chinese)
35. Mo, Z., Liu, M., Ma, Y. (2023). Spillover effects and constraints on employees’ green behaviors: Taking the Guangdong-Hong Kong-Macao Greater Bay Area as an example 員工綠色行爲的溢出效應與制約因素：以粵港澳大灣區爲例, Macao New Vision, 33 (November), 29-38. (in Chinese)
36. Liu, M. (2023). Applying the Art of War in marketing: Chapter 1 Laying Plans 孫子兵法營銷商戰 始計篇, Macao Daily, November 26, 2023 (A-15, column article)(in Chinese)
37. Liu, M. (2023). Creating sounding slogan to help marketing 創造響亮口號 助品牌營銷, Macao Daily, October 8, 2023 (A-11, column article)(in Chinese)
38. Liu, M. (2023). Mystery Shopper: A way to help to ensure corporate service quality 善用神秘顧客 保企服務質量, Macao Daily, September 24, 2023. A-11, column article)(in Chinese)
39. Liu, M. (2023). Effective listening is beneficial to business management 有效傾聽對企業管理有益, September 3, 2023. (A-11, column article)(in Chinese)
40. Liu, M. (2023). Brands utilize Primary Effect to promote marketing 品牌善用初始效應促成營銷, Macao Daily, August 20, 2023. (A-11, column article)(in Chinese)
41. Liu, M. (2023). Elevator pitch helps communication, sales, and financing 電梯演講 助溝通銷售與融資, Macao Daily, August 6, 2023. (A-11, column article)(in Chinese)
42. Liu, M. (2023). Applying the Chameleon effect to strengthen team management 應用變色龍效應 加強團隊管理, Macao Daily, July 23, 2023. (A-11, column article)(in Chinese)
43. Liu, M. (2023). Using ‘store-in-store’ operation to enhance branding 品牌善用店中店模式經營, Macao Daily, July 9, 2023. (A-11, column article)(in Chinese)
44. Liu, M. (2023). Customer loyalty programs enhances repeated purchases 顧客忠誠計劃提高重複購買慾, Macao Daily, June 18, 2023. (A-11, column article)(in Chinese)
45. Liu, M. (2023). Using AI based digitalization approaches to decrease cost and increase efficiency 善用AI數字化手段 降本增效, Macao Daily, June 4, 2023. (A-11, column article)(in Chinese)
46. Liu, M. (2023). Marketing application of Barnum effect 巴納姆效應市場營銷應用, Macao Daily, May 14, 2023. (A-11, column article)(in Chinese)
47. Liu, M. (2023). Organizing concerts helps economic development. Improve supporting facilities and optimizing experience are critical 演唱會促經濟 完善配套優化體驗, Macao Daily, May 3, 2023. (A-10, interview comments)(in Chinese)
48. Liu, M., Zhang, X., Li, H., Liu, D. (2023). Using the advantages of “one country, two systems” to revitalize Macao’s tourism and hospitality industrial development after the epidemic 善用澳門‘一國兩制’優勢，疫後振興旅遊業經濟發展, Macao New Vision, 32 (May), 1-7. (in Chinese)
49. Liu, M. (2023). Using placebo effect in a proper way to enhance marketing 正確使用安慰劑效應 促市場營銷, Macao Daily, April 30, 2023. (A-11, column article)(in Chinese)
50. Liu, M. (2023). Knowing customers’ needs and create value 掌握消費者需求 創造價值, Macao Daily, April 14, 2023. (A-15, interview comments)(in Chinese)
51. Liu, M. (2023). Mobile payment facilitates tourist consumption 移動支付便利旅客消費, Macao Daily, April 11, 2023. (A-4, interview comments)(in Chinese)
52. Liu, M. (2023). The new regulations offer opportunities to insurance industry in Macau to expand “三十條”助澳保險業拓機遇, Macao Daily, February 27, 2023. (A-5, interview comments)(in Chinese)
53. Liu, M. (2023). Applying high technology to make Macau a marketing experiential intelligent tourism island 善用高新科技，澳打造成為智能旅遊營銷體驗島, Macao Daily, January 1, 2023. (A-15, column article)(in Chinese)
54. Liu, M. (2022). Seeking the way of ultimate wisdom in reality 在現實中尋找大學之道, Macau Lotus TV (蓮花傳媒), December, 2022 (featured interview)(in Chinese)
55. Liu, M. (2022). How to develop brand industry and promote ‘made in Macau’如何發展品牌工業振興澳門製造, Macau Monthly (澳門月刊), December, 2022 (interview comments)(in Chinese)
56. Liu, M. (2022). Co-branding: Collaborative marketing that creates win-win sales increase 不同品牌合作營銷 創雙贏促銷售, Macao Daily, December 4, 2022. (A-11, column article)(in Chinese)
57. Liu, M. (2022). The way of operating a time-honored brand in Macau: Tradition, transformation and innovation 澳門老店的經營之道：傳統，轉型與創新, Macao New Vision, 31 (November), 1-11. (in Chinese)
58. Liu, M. (2022). Delivering efficient short video marketing 打造有效的短視頻營銷, Macao Daily, November 20, 2022. (A-15, column article)(in Chinese)
59. Liu, M. (2022). Marketing development and practices of ‘Sheonomy’ 她經濟市場營銷發展實例, Macao Daily, November 6, 2022. (A-11, column article)(in Chinese)
60. Liu, M. (2022). Enterprises learn alligator principle for damage management 企業了解鱷魚法則 助損害管理, Macao Daily, November 27, 2022. (A-11, column article)(in Chinese)
61. Liu, M. (2022). Eliminating workplace discrimination to ensure job equality 消除職場歧視 確保工作平權, Macao Daily, October 16, 2022. (A-11, column article)(in Chinese)
62. Liu, M. (2022). How do companies encourage employees to tell the truth in meetings 企業如何鼓勵員工開會說真話, Macao Daily, October 9, 2022. (A-11, column article)(in Chinese)
63. Liu, M., Fu, T. (2022). SMEs can use live streaming to enhance promotion and sales 中小企善用網絡直播營銷帶貨, Macao Daily, October 2, 2022. (A-11, column article)(in Chinese)
64. Liu, M. (2022). Establishing leading enterprises through benchmarking 通過標竿管理 打造一流企業, Macao Daily, September 18, 2022. (A-11, column article)(in Chinese)
65. Liu, M. (2022). Tips of efficient work for getting off work on time 高效工作準時下班的秘訣, Macao Daily, September 11, 2022. (A-11, column article)(in Chinese)
66. Liu, M. (2022). Four characteristics of charismatic leaders facing difficulties 魅力型領導面對逆境四大特質, Macao Daily, September 4, 2022. (A-11, column article)(in Chinese)
67. Liu, M. (2022). How does Macau recover its economic development after COVD-19 pandemic 澳門疫後穩定後如何復甦經濟, Macau Monthly (澳門月刊), September, 2022 (interview comments)(in Chinese)
68. Liu, M. (2022). Tips and skills for effective meetings 會議高效的訣竅與方法, Macao Daily, August 28, 2022. (A-11, column article)(in Chinese)
69. Liu, M. (2022). Increasing corporate employee sense of belonging by sharing 企業藉分享 提高員工認同感, Macao Daily, August 14, 2022. (A-11, column article)(in Chinese)
70. Liu, M. (2022). Seven habits help you to build deep work 七個習慣建立深度工作力, Macao Daily, August 21, 2022. (A-7, column article)(in Chinese)
71. Liu, M. (2022). How do Hong Kong and Macau help in establishment of a national carbon emissions trading market in Grater Bay Area 港澳如何助力國家大灣區減碳交易平台, CCTV (中央广播电视总台: 央视网), broadcast by 大湾区之声：港清楚, August 10, 2022. (interview comments)(in Chinese)
72. Liu, M. (2022). Using spiritual rewards and material incentives to motivate employees 善用精神物質獎勵激勵員工, Macao Daily, June 19, 2022. (A-11, column article)(in Chinese)
73. Liu, M. (2022). Praise in public; criticize in private: A managerial principle 公開表揚私下責備的管理原則, Macao Daily, June 12, 2022. (A-11, column article)(in Chinese)
74. Liu, M. (2022). Corporate vision helps sustainable development 企業願景助力持續發展, Macao Daily, June 5, 2022. (A-11, column article)(in Chinese)
75. Liu, M. (2022). The difficulties and solutions of Macau youth employment and development 澳門青年就業發展的困局與破局, Macau Monthly (澳門月刊), June, 2022. (interview comments)(in Chinese)
76. Liu, M. (2022). Pandemic and Sino-US relation are most critical influential factors to Macau’s economic recovery 疫情與中美關係是澳門經濟復甦最重要影響因素, Interviewed and broadcast by Hong Kong Satellite Television (香港衛視), May 30, 2022. (http://www.hkstv.tv/index/detail/id/100923/category/18.html) (in Chinese)
77. Liu, M. (2022). Using self-verification theory to enhance human resource management 善用自我驗證理論 優化人資管理, Macao Daily, May 29, 2022. (A-11, column article)(in Chinese)
78. Liu, M., Lei, T. (2022). How to influence registration willingness and voting intention of Macau local youth: An empirical study with different information delivery approach 如何影響本澳青年的選民登記意願和投票意願：不同信息傳播方式的實證研究, Macao New Vision, 30 (May), 9-19. (in Chinese)
79. Liu, M. (2022). Performance assessment decides employees’ behavior 績效評核方式決定員工行為, Macao Daily, May 22, 2022. (A-11, column article)(in Chinese)
80. Liu, M. (2022). Application of AI in fitness industry 人工智能在健身行業的應用, Macao Daily, May 15, 2022. (A-11, column article)(in Chinese)
81. Liu, M. (2022). Management by Walking Around helps business operation 善用走動式管理優化企業運營, Macao Daily, May 8, 2022. (A-11 column article)(in Chinese)
82. Liu, M. (2022). Promoting culinary delights in Macau to help industry diversification after COVID-19 pandemic 疫後營銷推廣美食 助多元發展, Macao Daily, April 24, 2022.(A-11 column article)(in Chinese)
83. Liu, M. (2022). Practice what you preach is part of leadership 以身作則 領導藝術, Macao Daily, April 17, 2022.(B-11 column article)(in Chinese)
84. Liu, M. (2022). Trusting the person you appointed is part of leadership 用人不疑 信任管理藝術, Macao Daily, April 10, 2022.(A-11 column article)(in Chinese)
85. Liu, M. (2022). Winning people by virtue- A high-end leadership 高級領導境界 以德服人, Macao Daily, April 3, 2022.(A-11 column article)(in Chinese)
86. Liu, M. (2022). Regular weekend off is part of employee occupational health protocol 員工周末休假 職場健康守則, Macao Daily, March 27, 2022.(A-11 column article)(in Chinese)
87. Liu, M. (2022). Giving incentives to hardworking employees to avoid bad management 給馬吃草 避免不良管理, Macao Daily, March 20, 2022.(A-11 column article)(in Chinese)
88. Liu, M. (2022). Tourism + “Sports+” creates new opportunities for tourism in Macau“体育+”为澳门旅游业创新机, People’s Daily Overseas Edition (人民日報海外版), March 19, 2022 (04, interview comments)(in Chinese)
89. Liu, M. (2022). Great leaders should not get decision fatigue 英明領導應避免決策疲勞, Macao Daily, March 13, 2022.(A-11 column article)(in Chinese)
90. Liu, M. (2022). Overcoming spiral of silence to enhance corporate performance 突破沉默螺旋 增企業績效, Macao Daily, February 20, 2022.(A-11 column article)(in Chinese)
91. Liu, M. (2022). Promoting sports tourism with differentiated events 差異化賽事 促體育＋旅遊, Macao Daily, February 6, 2022.(A-14 interview comments)(in Chinese)
92. Liu, M. (2022). Providing excellent service that cannot be replaced by robots 提供機器人難取代的優質服務, Macao Daily, January 30, 2022.(A-11 column article)(in Chinese)
93. Liu, M. (2022). Service recovery benefits marketing 服務補救有助市場營銷, Macao Daily, January 23, 2022.(A-11 column article)(in Chinese)
94. Liu, M. (2022). Leadership is doing the right things, management is doing things right 領導做對的事 管理把事做對, Macao Daily, January 16, 2022.(A-11 column article)(in Chinese)
95. Liu, M. (2022). How do enterprises in Greater Bay Area help national carbon neutrality: Advantages and examples (2/2) 粵港澳大灣區企業助力碳中和的優勢與實例 (下), Macao Daily, January 12, 2022.(C-08 column article)(in Chinese)
96. Liu, M. (2022). Large enterprises are actively transforming under the epidemic 疫下大企業積極轉型, Macao Daily, January 9, 2022.(A-11 column article)(in Chinese)
97. Liu, M. (2022). SMEs in Macau may target middle to high end market in e-commerce 澳門中小企於電商可瞄準中高端市場, Macao Daily, January 5, 2022.(A-14 interview comments)(in Chinese)
98. Liu, M. (2022). How do enterprises in Greater Bay Area help national carbon neutrality: Advantages and examples (1/2) 粵港澳大灣區企業助力碳中和的優勢與實例 (上), Macao Daily, January 5, 2022.(C-08 column article)(in Chinese)
99. Liu, M. (2021). Using big data technology to enhance insurance marketing 運用大數據科技促保險業營銷, Macao Daily, November 21, 2021. (A-11, column article)(in Chinese)
100. Liu, M. (2021). Using 354 motivation principle to enhance human resources management 善用354激勵原則優化人資, Macao Daily, November 7, 2021. (A-11, column article)(in Chinese)
101. Chiu, J., Liu, M. (2021). Investigating and promoting the 2nd Sino-Japanese War history together: Roles of Mainland China, Taiwan, and Macau 兩岸同研同傳抗戰史：兼論澳門的角色, Macao New Vision, 29 (Nov), 65-74. (in Chinese)
102. Liu, M. (2021). Leveraging halo effect to enhance product image and selling 善用暈輪效應增產品形象銷售, Macao Daily, October 31, 2021. (A-11, column article)(in Chinese)
103. Liu, M. (2021). Online shopping platforms helps to increase sales of featured products from Macau 澳特色商品宜借網購平台谷銷, October 31, 2021. (A-10, interview comments)(in Chinese)
104. Liu, M. (2021). The pros and cons of rank and yank based on Vitality Curve 末位淘汰制的優缺點, Macao Daily, October 24, 2021. (A-11, column article)(in Chinese)
105. Liu, M. (2021). Invited talk: Academia-industry collaboration helps Macau’s moderate economic diversification. The cooperation zone in Hengqin is a momentum to next stage 橫琴深合區助力產學研與澳門經濟適度多元. Interviewed by 21st Century Business Herald 21世紀經濟報導), broadcast by SFCCN (南方财经网), September 6, 2021. (http://www.sfccn.com/2021/9-6/zNMDE0MDVfMTY2NzYzNg.html) (in Chinese)
106. Liu, M. (2021). Forming creative market as one of tourism attractions 打造創意市集經濟成旅遊賣點, Macao Daily, September 5, 2021. (A-11, column article)(in Chinese)
107. Liu, M. (2021). Using background music decently helps to marketing promotion 妙用背景音樂助推廣促銷, Macao Daily, August 29, 2021. (A-11, column article)(in Chinese)
108. Liu, M. (2021). Learning from Japan about its excellent services 向日本學習優質服務, Macao Daily, August 22, 2021. (A-11, column article)(in Chinese)
109. Liu, M. (2021). Big data helps marketing in intelligent fire-fighting industry 大數據助力智慧消防產業營銷, Macao Daily, August 15, 2021. (A-11, column article)(in Chinese)
110. Liu, M. (2021). AI helps to marketing cosmetics & beauty products 人工智能助美妝業市場營銷, Macao Daily, August 8, 2021. (A-11, column article)(in Chinese)
111. Liu, M. (2021). SMEs concentrate on narrow profession/market: On the way to hidden champions 中小企專注專業 變隱形冠軍, Macao Daily, August 1, 2021. (A-11, column article)(in Chinese)
112. Liu, M. (2021). Creative market development in Macau community 小市集 大商機 拆解澳門創意市集的熱潮, Business Incubation Generation (創孵世代), 27(July), 4-7 (interview comments)(in Chinese)
113. Liu, M. (2021). Practical and economic analysis on creative market development in Macau 澳門市集經濟的實務分析, Business Incubation Generation (創孵世代), 27(July), 9-11 (interview comments)(in Chinese)
114. Liu, M. (2021). Brand color affects consumers’ perceived image 品牌代表色與消費者印象, Macao Daily, June 20, 2021. (A-11, column article)(in Chinese)
115. Liu, M. (2021). Using placebo effect to enhance marketing sales 安慰劑效應促市場營銷與銷售, Macao Daily, June 6, 2021. (A-11, column article)(in Chinese)
116. Liu, M. (2021). Mainland Chinese Tourists’ perceived destination image of Macau: A study on Ctrip from 2014 to 2018 中國大陸遊客對澳門旅游形象的認知變化：2014至2018年攜程數據挖掘研究, Macao New Vision, 28 (May), 50-59. (in Chinese)
117. Liu, M. (2021). Applying reciprocal principles by using small gifts to enhance marketing sales 營銷互惠原則：善用小禮物促銷, Macao Daily, May 30, 2021. (A-11, column article)(in Chinese)
118. Liu, M. (2021). Knowing lipstick effect to sense economic cycle and enhance marketing sales 口紅效應 配合市場景氣促營銷, Macao Daily, May 23, 2021. (A-11, column article)(in Chinese)
119. Liu, M. (2021). Reasonable employee work attendance system helps corporate sustainable development 員工合理出勤助企業永續發展, Macao Daily, May 16, 2021. (A-11, column article)(in Chinese)
120. Liu, M. (2021). AI helps medical and pharmaceutical industrial development 人工智能助力醫藥業發展, Macao Daily, May 9, 2021. (A-11, column article)(in Chinese)
121. Liu, M. (2021). Applying Von Restorff effect to differentiated marketing 雷斯多夫效應作差異化營銷, Macao Daily, May 2, 2021. (A-11, column article)(in Chinese)
122. Liu, M. (2021). Leveraging decoy effect to enhance sales 善用誘餌效應促進銷售, Macao Daily, April 25, 2021. (A-11, column article)(in Chinese)
123. Liu, M. (2021). AI and robots help to improve airline and airport services AI與機器人 提升航空服務, Macao Daily, April 18, 2021. (A-11, column article)(in Chinese)
124. Liu, M. (2021). Tourism + sports: Creating featured events 創造盛事拉動體育+旅遊, Macao Daily, April 10, 2021 (A-10, interview comments) (in Chinese)
125. Liu, M. (2021). Applying consumer psychology to enhance marketing and sales 善用消費者心理學促銷售, Macao Daily, March 21, 2021. (A-11, column article)(in Chinese)
126. Liu, M. (2021). Expected impacts of Macau e-voucher stimulus scheme in 2021: Wilder range and longer time 電子消費優惠計劃的預期作用：更大範圍更長時間, Macau Exmoo News, March 16, 2021. (interview comments). (in Chinese)
127. Liu, M. (2021). Artificial intelligence (AI) helps marketing in closing design and manufacturing 人工智能助服裝設計生產營銷, Macao Daily, March 14, 2021. (A-11, column article)(in Chinese)
128. Liu, M. (2021). Artificial intelligence (AI) helps marketing in food and beverage industry 人工智能助力飲食業營銷, Macao Daily, March 7, 2021. (A-11, column article)(in Chinese)
129. Liu, M. (2021). High-value customer experiential marketing matters 高價值顧客體驗營銷, Macao Daily, March 1, 2021. (A-10)(in Chinese)
130. Liu, M. (2021). Artificial intelligence (AI) helps marketing in whiskey industry 人工智能促威士忌酒營銷, Macao Daily, February 28, 2021. (A-11, column article)(in Chinese)
131. Liu, M. (2021). Retalho absorve 41% dos apoios a jovens empreendedores, Jornal Tribuna de Macau, February 18, 2021. (interview comments)
132. Liu, M. (2021). Vending machine + Internet of things (IoTs) makes smart marketing 自動販賣機+物聯網的智能營銷, Macao Daily, February 7, 2021. (A-11, column article)(in Chinese)
133. Liu, M. (2021). Invited talk: E-payment development in Macau 澳門電子支付發展. Interviewed by Financial Magazine財經雜誌), broadcast by Teledifusão de Macau (澳廣視), February 1, 2021. (https://www.tdm.com.mo/c_video/play_video.php?id=55651) (in Chinese)
134. Liu, M. (2021). Critical industries and infrastructures in new ‘economy era’ enhance marketing 新經濟明星基建產業推動營銷, Macao Daily, January 31, 2021. (A-11, column article)(in Chinese)
135. Liu, M. (2021). Inflation rate expects to mildly increase in Macau in 2021 because COVID-19 pandemic is gradually under control 預計2021疫情平緩 澳門通膨率溫和上升, Macau Exmoo News, January 26, 2021 (interview comments). (in Chinese)
136. Liu, M. (2021). Fastening e-payment adoption development to foster economy and marketing 加速電子支付促進經濟與營銷, Macao Daily, January 24, 2021. (A-11, column article)(in Chinese)
137. Liu, M. (2021). Branding Macau: Collaborating with Greater Bay Area for diversified marketing 澳門品牌灣區協力發展多元營銷, Macao Daily, January 17, 2021. (A-11, column article)(in Chinese)
138. Liu, M. (2020). Encouraging internal innovation and intrapreneurship to enhance competitiveness 企業鼓勵內部創新創業增競爭力, Macao Daily, December 13, 2020. (A-11, column article)(in Chinese)
139. Liu, M. (2020). Big data marketing knows you more than you do 比你更懂你的大數據營銷, Macao Daily, November 29, 2020. (A-11, column article)(in Chinese)
140. Liu, M. (2020). Using technology to reduce administrative procedures and increase efficiency 善用科技 減行政程序提效, Macao Daily, December 6, 2020. (A-11, column article)(in Chinese)
141. Liu, M. (2020). New product development through crowdsourcing in new economy 新經濟下產品網路眾籌開發, Macao Daily, November 22, 2020. (A-11, column article)(in Chinese)
142. Liu, M. (2020). AI is involving in traditional perfume industry marketing 人工智能進軍傳統香水行業營銷, Macao Daily, November 15, 2020. (A-11, column article)(in Chinese)
143. Liu, M. (2020). Medical tourism: A possible direction after COVID-19 pandemic 澳門醫療旅遊疫後旅遊多元方向, Macao Daily, November 8, 2020. (A-11, column article)(in Chinese)
144. Liu, M. (2020).‘Quality first’ leads to long tern competitive advantage 質量第一戰略有利建立長期競爭優勢, Macao New Vision, 27 (Oct), 86-93. (in Chinese)
145. Liu, M. (2020). Marketing through youtuber/vlogger influences new generation consumers 視頻博主營銷影響新世代消費, Macao Daily, October 25, 2020. (A-11, column article)(in Chinese)
146. Liu, M. (2020). Invited talk: Comments about wealth partaking scheme 關於澳門現金分享計畫的思考. Interviewed and broadcast by Teledifusão de Macau (澳廣視), October 21, 2020. (in Chinese)
147. Liu, M. (2020). Macau insurance industry has opportunities under COVID-19: Having competitive advantages in terms of insurance coverage and conditions 澳門保險業在疫情下的機會, Macau Exmoo News October 16, 2020. (in Chinese) with Interview (https://www.exmoo.com/article/159921.html)
148. Liu, M. (2021). Improving structure and planning of traditional shopping mall to enhance shopping experience 優化結構規劃增商場購物體驗, Macao Daily, February 16, 2021 (A-10, interview comments) (in Chinese)
149. Liu, M. (2020). De-marketing: Application and example in the new economy 反營銷在新經濟時代的應用, Macao Daily, October 11, 2020. (A-11, column article)(in Chinese)
150. Liu, M. (2020). Evaluating with RWW rules before new product development and innovation 產品創新前 以RWW法則自我評估, Macao Daily, October 4, 2020. (A-11, column article)(in Chinese)
151. Liu, M. (2020). Morality matters in talent/human resource management 人才管理須重品德, Macao Daily, September 27, 2020. (A-11, column article)(in Chinese)
152. Liu, M. (2020). Leveraging Magic Bullet Theory to enhance marketing 善用魔彈理論優化營銷效果, Macao Daily, September 13, 2020. (A-11, column article)(in Chinese)
153. Liu, M. (2020). Well-being oriented products/services are popular under COVID-19 pandemic 疫下幸福感產品熱銷, Macao Daily, August 30, 2020. (A-11, column article)(in Chinese)
154. Liu, M. (2020). Organizing holiday promotion is costly and not must do, focusing on featured theme is the key 節日噱頭增成本 宜走特色路線, Macao Daily, August 26, 2020. (A-10, interview comments)(in Chinese)
155. Liu, M. (2020). Establishing harmonious working environment by applying Hawthorne effect 善用霍桑效應打造和諧職場, Macao Daily, August 9, 2020. (A-11, column article)(in Chinese)
156. Liu, M. (2020). Organizing business-to-consumer (B2C) fairs enhance domestic circular economy 消費展促經濟內循環, Macao Daily, August 9, 2020. (A-10, interview comments)(in Chinese)
157. Liu, M. (2020). Building learning organization to enhance organizational competitiveness 打造學習型組織 提高組織競爭力, Macao Daily, August 2, 2020. (A-11, column article)(in Chinese)
158. Liu, M. (2020). Suggestions to retailing industry development in Macau after COVID-19 pandemic 疫後百貨零售業經營策略建議, Macao Daily, July 26, 2020. (A-11, column article)(in Chinese)
159. Liu, M. (2020). Referring 7/38/55 rules to enhance communication in workplaces 參考7/38/55定律 增職場溝通效果, Macao Daily, July 12, 2020. (A-11, column article)(in Chinese)
160. Liu, M. (2020). Benefits of flexible working arrangements 彈性工作制好處多, Macao Daily, June 28, 2020. (A-11, column article)(in Chinese)
161. Liu, M. (2020). Key to establish a business that lasts 100 years: Keeping abreast with the times and never forgetting why you started 與時俱進不忘初心 打造百年企業, Macao Daily, June 14, 2020. (A-11, column article)(in Chinese)
162. Liu, M. (2020). University of Macau demonstrated a successful model of collaborating fusion between Hengqin and Macau in past decade 十年蝶變 澳大實踐琴澳無縫融合, Macau Monthly (澳門月刊), June, 2020. (interview comments)(in Chinese)
163. Liu, M. (2020). Blockchain: Marketing application, example, and inspiration in Macau 區塊鏈在市場營銷上的運用與對澳門的啟示, Macao New Vision, 26 (May), 29-43. (in Chinese)
164. Liu, M. (2020). Luxury brands increase price in recession make sense from marketing perspective 奢侈品逆市加價有理, Macao Daily, May 15, 2020. (A-7, interview comments)(in Chinese)
165. Liu, M. (2020)., Aumento de preços- Royal pede desculpas à população para afastar imagem negativa, Hoje Macau, May 6, 2020. (interview comments)(in English)
166. Liu, M. (2020). Youngsters from Macau can involve more in Greater Bay Area development 學者倡澳青投身灣區建設, Macao Daily, May 1, 2020. (A-7, interview comments)(in Chinese)
167. Liu, M. (2020). Local tour + Hengqin: Developing featured and profound attractions 本地遊+橫琴 挖特色深度景點, Macao Daily, May 1, 2020. (A-10, interview comments)(in Chinese)
168. Liu, M. (2020). Hiring senior citizen enhances business operation 僱用銀髮族成就良好商機, Macao Daily, April 26, 2020. (A-11, column article)(in Chinese)
169. Liu, M. (2020). Simple living and smart shopping enhance well-being 聰明消費簡約生活增幸福感, Macao Daily, April 12, 2020. (A-11, column article)(in Chinese)
170. Liu, M. (2020). Reverse thinking creates new opportunity 運用逆向思維創造機會, Macao Daily, March 29, 2020. (A-11, column article)(in Chinese)
171. Liu, M. (2020). Inviting online key opinion leaders as endorser is a marketing approach that may help revenue growth 善用網紅營銷代言促銷售, Macao Daily, March 15, 2020. (A-11, column article)(in Chinese)
172. Liu, M. (2020). Restaurants can adjust operation hours to yield more profit margins 餐廳調整營業時間獲高利潤, Macao Daily, March 1, 2020. (A-11, column article)(in Chinese)
173. Liu, M. (2020). Increasing product sales with detail changes 細節變動 增大產品銷售, Macao Daily, February 2, 2020. (A-11, column article)(in Chinese)
174. Liu, M. (2020). Innovation helps industrial diversification and entrepreneurial development 創新落實多元化發展推動雙創, Macao Daily, January 22, 2020. (A-10, interview comments)(in Chinese)
175. Liu, M. (2020). Unveiling marketing secrets: Why shopping malls won’t lose money even offering extra low price products 大賣場低價銷售不虧本的營銷秘密, Macao Daily, January 12, 2020. (A-11, column article)(in Chinese)
176. Liu, M. (2019). Following ‘watch law’ to enhance corporate organizational decision making 遵循手錶定律強化企業組織決策, Macao Daily, December 29, 2019. (A-11, column article)(in Chinese)
177. Liu, M. (2019). Discussing entrepreneurial and innovative environment through entrepreneurial café 創業咖啡館 共商雙創環境, Macao Daily, December 27, 2019. (A-10, interview comments)(in Chinese)
178. Liu, M. (2019). Classic brands emphasize on branding helps to expand market in Greater Bay Area 老店重視品牌建設 助入灣區, Macao Daily, December 26, 2019. (A-10, interview comments)(in Chinese)
179. Liu, M. (2019). Developing new attractions in Taipa for diverting tourists 深挖氹仔新景點分流旅客, Macao Daily, December 21, 2019. (A-11, interview comments)(in Chinese)
180. Liu, M. (2019). Entrepreneurial atmosphere is positive in general 創業形勢整體看好, Macao Daily, December 12, 2019. (A-10, interview comments)(in Chinese)
181. Liu, M. (2019). Understanding Murphy’s Law to increase corporate success 了解墨菲定律 提高企業成功率, Macao Daily, December 1, 2019. (A-11, column article)(in Chinese)
182. Liu, M., Hou, R., Chang, C. (2019). Neuromarketing: Technologies, developments and applications 神經營銷學的技術發展及在澳門產業的應用, Macao New Vision, 25 (Nov), 47-60. (in Chinese)
183. Liu, M. (2019). Reading ‘Management time: Who’s got the monkey’ to improve decision making process 借鑒猴子管理法則優化決策過程, Macao Daily, November 17, 2019. (A-11, column article)(in Chinese)
184. Liu, M. (2019). Finding unique competitive advantage by leveraging the platform among Xiamen, Macau, and Kinmen 用好三門平台 找到獨家創業優勢, Xiamen Daily (廈門日報), November 6, 2019. (A03, interview comments) (in Chinese) with Interview broadcast by Xiamen TV (http://xiamen.xmtv.cn/2019/11/05/VIDEYUYxZu4k1S1lZxCwc0dq191105.shtml)
185. Liu, M. (2019). Learning the Peter’s principle to get right man for the right job 彼得原理確保知人善任, Macao Daily, November 3, 2019. (A-11, column article)(in Chinese)
186. Liu, M. (2019). Three issues about Macau entrepreneurship index 2019 worthy of attention 創業指數三重點值得關注, Macao Daily, October 24, 2019. (A-11, interview comments)(in Chinese)
187. Liu, M. (2019). Leader follow ‘hedgehog law’ to keep decent distance with colleagues from risk 刺猬法則 領導下屬保持安全距離, Macao Daily, October 20, 2019. (A-11, column article)(in Chinese)
188. Liu, M. (2019). MiG-25 effect emphasizes the importance of teamwork collaboration 米格25效應強調團隊協作, Macao Daily, October 6, 2019. (A-11, column article)(in Chinese)
189. Liu, M. (2019). Camping accommodation doesn’t match Macau’s brand position 露營不符澳品牌定位, Macao Daily, October 6, 2019. (A-10, interview comments)(in Chinese)
190. Liu, M. (2019). Macau should build brand image about ‘smart travel’ city 澳宜打造智慧旅遊品牌形象, Macao Daily, October 3, 2019. (A-11, interview comments)(in Chinese)
191. Liu, M. (2019). Offering diversified services to different market segments 細分客戶 多元服務, Macao Daily, September 24, 2019. (A-12, interview comments)(in Chinese)
192. Liu, M. (2019). Matthew effect: Strong companies will become stronger 馬太效應 企業越做越強, Macao Daily, September 22, 2019. (A-11, column article)(in Chinese)
193. Liu, M. (2019). ‘Survival of the Fittest’ applies in economic volatility, Macau young entrepreneurs can focus more on Greater Bay Area development 經濟波動汰弱留強 籲青創入灣區, Macao Daily, September 18, 2019. (A-10, interview comments)(in Chinese)
194. Liu, M. (2019). Boiled frog syndrome: In time of peace prepare for war溫水煮蛙 居安思危, Macao Daily, September 8, 2019. (A-11, column article)(in Chinese)
195. Liu, M. (2019). Focusing on differentiation and featured product/service to survive in economic recession 差異化重特色 增企業抗逆力, Macao Daily, September 4, 2019. (A-10, interview comments)(in Chinese)
196. Liu, M. (2019). Knowing buckets effect (cannikin law) to increase teamwork capability 借木桶定律提高企業團隊戰力, Macao Daily, August 25, 2019. (A-11, column article)(in Chinese)
197. Liu, M. (2019). Combining sport events with featured travel plan to increase impact 體育賽事結合特色旅遊增加影響力, Macao Daily, August 15, 2019. (A-10, interview comments)(in Chinese)
198. Liu, M. (2019). Learning flying geese paradigm to enhance corporate teamwork 學習雁行理論強化團隊合作, Macao Daily, July 28, 2019. (A-11, column article)(in Chinese)
199. Liu, M. (2019). Understanding Zeigarnik Effect to increase work efficiency 善解蔡氏效應 提高工作效能, Macao Daily, July 14, 2019. (A-11, column article)(in Chinese)
200. Liu, M. (2019). Limited edition: a good way for promotion 運用限量版營銷促銷, Macao Daily, June 30, 2019. (A-11, column article)(in Chinese)
201. Liu, M. (2019). Identifying ‘black swam’ and ’grey rhino’ for risk management 做好“黑天鵝”與“灰犀牛”風險管理, Macao Daily, June 16, 2019. (A-11, column article)(in Chinese)
202. Liu, M. (2019). Sales promotion enhances consumption and economic cycle 營業推廣促消費景氣循環, Macao Daily, June 8, 2019. (A-10, interview comments)(in Chinese)
203. Liu, M. (2019). Invited talk: Reading Macau Entrepreneurship index 瞭解澳門創業指數. Interviewed by Financial Magazine財經雜誌), broadcast by Teledifusão de Macau (澳廣視), June 3, 2019. (https://www.tdm.com.mo/c_video/play_video.php?id=43818) (in Chinese)
204. Liu, M. (2019). Applying ‘Diderot Effect’ to enhance consumption upgrade 應用迪得羅效應助消費升級, Macao Daily, June 2, 2019. (A-11, column article)(in Chinese)
205. Liu, M. (2019). Development, application, and challenges of Internet of Things 物聯網的發展、應用與挑戰, Macao New Vision, 24 (May), 51-58. (in Chinese)
206. Liu, M. (2019). Skillful pricing enhances sales 巧妙定價促進銷售, Macao Daily, May 19, 2019. (A-11, column article)(in Chinese)
207. Liu, M. (2019). Leveraging consumers’ loss aversion mentality to enhance marketing 善用損失厭惡心理加強市場營銷, Macao Daily, May 5, 2019. (A-11, column article)(in Chinese)
208. Liu, M. (2019). Application of Internet of Things (IOTs) in marketing and smart city (2/2) 物聯網在市場營銷與智慧城市的應用 (下), Macao Daily, April 17, 2019. (E-8, column article)(in Chinese)
209. Liu, M. (2019). Application of Internet of Things (IOTs) in marketing and smart city (1/2) 物聯網在市場營銷與智慧城市的應用 (上), Macao Daily, April 10, 2019. (E-8, column article)(in Chinese)
210. Liu, M., Cheong, A. (2019). Entrepreneurship index 49: Continuing education helps SMEs’ business success 帶你認識創業指數（四十九）中小企持續進修助成功創業, Macao Daily, April 9, 2019. (A-10, column article)(in Chinese)
211. Liu, M. (2019). Macau entrepreneurship index: A longitudinal research makes impact from objective viewpoint 澳門創業指數調查研究：長期客觀研究成效大, Macao Daily, April 4, 2019. (A-10, interview comments)(in Chinese)
212. Liu, M. (2019). Referring Krishna Harsh Law to have better troops and simpler administration in organizations 參考科希納定律 精兵簡政, Macao Daily, March 17, 2019. (A-11, column article)(in Chinese)
213. Liu, M., Cheong, A. (2019). Entrepreneurship index 48: Leveraging country of origin (COO) effect to enhance market impact 帶你認識創業指數（四十八）善用來源地效應增市場影響力, March 15, 2019. (A-10, column article)(in Chinese)
214. Liu, M. (2019). Applying ‘Horse Flies effect’ to motivate employees 借鑒馬蠅效應刺激員工動能, Macao Daily, March 3, 2019. (A-11, column article)(in Chinese)
215. Liu, M., Cheong, A. (2019). Entrepreneurship index 47: Empathizing market segments and embracing the Greater Bay Area market in the right way 帶你認識創業指數(四十七) 正確擁抱大灣區需重視細分市場, February 28, 2019. (A-10, column article)(in Chinese)
216. Liu, M. (2019). Taking catfish effect to stimulate employees’ energy 鯰魚效應激發員工活力, Macao Daily, February 17, 2019. (A-11, column article)(in Chinese)
217. Liu, M. (2019). Applying ‘Occam’s Razor’ for simpler administration and better management 奧卡姆剃刀原理 精簡有效管理, Macao Daily, February 3, 2019. (A-11, column article)(in Chinese)
218. Liu, M. (2019). Companies need to take action as precaution to prevent risks from danger based on broken windows theory 企業防患未然預防破窗效應, Macao Daily, January 20, 2019. (A-11, column article)(in Chinese)
219. Liu, M. (2019). Companies need to carefully evaluate risks to avoid dangers from escalation of commitment 企業慎評風險 免承諾升級危機, Macao Daily, January 6, 2019. (A-11, column article)(in Chinese)
220. Liu, M. (2019). National rejuvenation is the trend which all Chinese should involve 共担民族大义, People’s Daily Overseas Edition (人民日報海外版), January 4, 2019. (interview comments)(in Chinese)
221. Cheong, A. Liu, M. (2018). Entrepreneurship index 46: Current situation and development opportunity of business service entrepreneurs 帶你認識創業指數（四十六）商業服務創業者現狀與發展機遇, Macao Daily, December 26, 2018. (A-10, column article)(in Chinese)
222. Liu, M. (2018). Applying Pygmalion effect to motivate employees 善用皮格馬利翁效應激勵員工, Macao Daily, December 23, 2018. (A-11, column article)(in Chinese)
223. Liu, M. (2018). SMEs in Macau: Opportunity-oriented with support and development with specific focus 機會導向 精準扶持重點培養, Macao Daily, December 20, 2018. (interview comments) (in Chinese)
224. Cheong, A. Liu, M. (2018). Entrepreneurship index 45: Embracing greater bay area development with Hong Kong-Zhuhai-Macau Bridge (HZMB) 帶你認識創業指數（四十五）握大橋開通機遇 融入灣區發展, Macao Daily, December 19, 2018. (A-10, column article)(in Chinese)
225. Liu, M. (2018). Service industry enhances consumption value and service experience, Macao Daily 服務業提高消費價值與服務體驗, December 9, 2018. (A-11, column article)(in Chinese)
226. Liu, M. (2018). The World Cafe: A supplementary evidence besides quantitative research 為定量研究提供補充印證, Macao Daily, December, 5, 2018. (A-10 interview comments)(in Chinese)
227. Liu, M. (2018). Legal protection principles of personal data: Examples from EU, Hong Kong, and Macau 個人資料的立法保護原則：以歐盟、香港與澳門為例, Macao New Vision, 23 (November), 20-25. (in Chinese)
228. Liu, M., Cheong, A. (2018). Entrepreneurship index 44: SMEs can use social media to attract more customers 帶你認識創業指數（四十四）中小企宜借社交媒體爭取客源, Macao Daily, November 20, 2018. (A-10, column article)(in Chinese)
229. Liu, M., Cheong, A. (2018). Entrepreneurship index 43: Enhancing Innovation and entrepreneurship to increase industrial impact 帶你認識創業指數（四十三）加強創業創新 提升市場影響力, Macao Daily, November 13, 2018. (A-10, column article)(in Chinese)
230. Liu, M., Cheong, A. (2018). Entrepreneurship index 42: SMEs plan to hire more people to develop Greater Bay market 帶你認識創業指數（四十二）中小企增聘人手融灣區發展, Macao Daily, October 30, 2018. (A-10, column article)(in Chinese)
231. Liu, M. (2018). Utilizing advantages in different genders to break glass ceiling in workplace 兩性優勢互補 突破職場玻璃天花板, Macao Daily, October 28, 2018. (A-11, column article)(in Chinese)
232. Liu, M. (2018). Making Macau a ‘rich and courtesy’ shopping paradise 打造澳門成富而好禮購物天堂, Macao Daily, October 14, 2018. (A-11, column article)(in Chinese)
233. Liu, M. (2018). Most entrepreneurs have positive expectation to development in Greater Bay Area 多數創業者看好大灣區發展, Macao Daily, October 10, 2018. (interview comments) (in Chinese)
234. Liu, M. (2018). Suggestions to personal data protection and rational usage in Macau (2/2) 澳門個人資料的保護與合理利用芻議(下), Macao Daily, October 3, 2018. (E-06 column article)(in Chinese)
235. Cheong, A., Liu, M. (2018). Entrepreneurship index 41: Positive mindset helps to increase the odds of entrepreneurial success 帶你認識創業指數（四十一）良好心態 助力創業成功, Macao Daily, October 2, 2018. (A-11, column article)(in Chinese)
236. Cheong, A., Liu, M. (2018). Entrepreneurship index 40: Understanding risks of entrepreneurial activities helps to increase the odds of startup success  帶你認識創業指數（四十）認知創業風險 助增成功機會, Macao Daily, September 28, 2018. (A-10, column article)(in Chinese)
237. Liu, M. (2018). Suggestions to personal data protection and rational usage in Macau (1/2) 澳門個人資料的保護與合理利用芻議(上), Macao Daily, September 26, 2018. (E-06 column article)(in Chinese)
238. Liu, M. (2018). Mobile payment helps to establish smart city and to promote marketing 移動支付助力智慧城市與市場營銷, Macao Daily, September 23, 2018. (A-11, column article)(in Chinese)
239. Liu, M., Cheong, A. (2018). Entrepreneurship index 39: Educational level of entrepreneurs is related to the type of entrepreneurship 帶你認識創業指數（三十九） 創業者教育程度與創業種類相關, Macao Daily, September 22, 2018. (A-10, column article)(in Chinese)
240. Liu, M., Cheong, A. (2018). Entrepreneurship index 38: Personal service industry is the first choice among different categories of new startups in Macau帶你認識創業指數（三十八）創業形式多 個人服務成首選, Macao Daily, September 13, 2018. (A-10, column article)(in Chinese)
241. Liu, M. (2018). Lifetime employment system declines, continuing education matters 終身僱用式微 王道持續進修, Macao Daily, September 9, 2018. (A-11, column article)(in Chinese)
242. Liu, M., Cheong, A. (2018). Entrepreneurship index 37: Startups prefer to expand to Greater Bay areas; traditional firms care more about original local market 帶你認識創業指數（三十七）新創外向擴張型 非新創保守留澳, Macao Daily, September 4, 2018. (A-10, column article)(in Chinese)
243. Liu, M., Cheong, A. (2018). Entrepreneurship index 36: Male and female entrepreneurs have different characteristics in Macau 帶你認識創業指數（三十六）男女創業者在澳市場各有特色, Macao Daily, August 28, 2018. (A-10, column article)(in Chinese)
244. Liu, M. (2018). Marketing application of blockchain 區塊鏈特點與市場應用, Macao Daily, August 26, 2018. (A-11 column article)(in Chinese)
245. Liu, M., Cheong, A. (2018). Entrepreneurship index 35: Positive expectation to business environment development enhances entrepreneurs’ attitude 帶你認識創業指數（三十五）創業客觀環境向好有利創業態度, Macao Daily, August 14, 2018. (A-10, column article)(in Chinese)
246. Liu, M. (2018). City culture and brand marketing 城市文化與品牌營銷, Macao Daily, July 29, 2018. (A-11 column article)(in Chinese)
247. Liu, M., Cheong, A. (2018). Entrepreneurship index 34: Understanding opportunities in Greater Bay area exactly helps to develop business 帶你認識創業指數（三十四）準確理解大灣區機遇助創業, Macao Daily, July 26, 2018. (A-10, column article)(in Chinese)
248. Cheong, A., Liu, M., (2018). Entrepreneurship index 33: 60% entrepreneurs in Macau are willing to enter Greater Bay market 帶你認識創業指數（三十三）六成本澳新創業者願闖大灣區, Macao Daily, July 18, 2018. (A-10, column article)(in Chinese)
249. Liu, M. (2018). Depending on unique competitive advantage to well establish a small store 運用獨特競爭優勢 開好一家小店, Macao Daily, July 15, 2018. (A-11 column article)(in Chinese)
250. Liu, M., Cheong, A. (2018). Entrepreneurship index 32: About half of female entrepreneurs recognize entrepreneurial choice帶你認識創業指數（三十二）女性擇業新選擇 逾半接受創業, Macao Daily, July 5, 2018. (A-10, column article)(in Chinese)
251. Liu, M. (2018). Application of VR and AR in marketing VR與AR市場營銷應用, Macao Daily, July 1, 2018. (A-11, column article)(in Chinese)
252. Liu, M., Cheong, A. (2018). Entrepreneurship index 31: Catering industry is a red sea market in Macau: New startups should be careful 帶你認識創業指數（三十一）餐飲業紅海 新手須格外謹慎, Macao Daily, June 27, 2018. (A-10, column article)(in Chinese)
253. Liu, M. (2018). Local businesses need more funding for Greater Bay Area, Macau Business by Macau News Agency, June 22, 2018. (interview comments)
254. Liu, M. (2018). Majority of local entrepreneurs self-funded, Macau Business by Macau News Agency, June 18, 2018 (interview comments).
255. Liu, M., Cheong, A. (2018). Entrepreneurship index 30: International venture capitalists prefer to invest startups with high growth potential 帶你認識創業指數（三十）成長潛力高易得國際風投青睞, Macao Daily, June 19, 2018. (A-10, column article)(in Chinese)
256. Liu, M. (2018). Artificial intelligence (AI) helps marketing decision making 人工智能助企市場營銷決策, Macao Daily, June 17, 2018. (A-11, column article)(in Chinese)
257. Liu, M., Chiu, C. (2018). Cultural city branding/marketing and cultural creativity industry: Examples from Shanghai, Hangzhou, Chengdu, Changsha and Macau 文化城市品牌營銷與文創產業：滬、杭、蓉、長的例子與澳門路徑, Macao New Vision, 22 (May), 18-27. (in Chinese)
258. Liu, M. (2018). Key success factors of sharing economy marketing 成功營銷共享經濟關鍵因素, Macao Daily, June 3, 2018. (A-11, column article)(in Chinese)
259. Liu, M. (2018). SMEs may be under pressure when gaming industry recovers from recess 潛在議題：賭業回暖 中小企承壓, Macao Daily, May 31, 2018. (A-10, interview comments)(in Chinese)
260. Liu, M. (2018). Internet development helps retailing industry 互聯網助零售業更全面, Macao Daily, May 23, 2018. (A-10, interview comments)(in Chinese)
261. Cheong, A., Liu, M. (2018). Entrepreneurship index 29: Family support matters when entrepreneurial members are few 帶你認識創業指數（二十九）創業主體人數少 家人成支持主力, Macao Daily, May 2, 2018. (A-10, column article)(in Chinese)
262. Cheong, A., Liu, M. (2018). Entrepreneurship index 28: Practical experience matters in different entrepreneurial stage 帶你認識創業指數（二十八） 掌握創業各階段 實戰經驗不可少, Macao Daily, April 5, 2018. (A-10, column article)(in Chinese)
263. Liu, M. (2018). Introducing exclusive products with business sense 引進獨家產品考眼光, Macao Daily, April 2, 2018. (A-10)(in Chinese)
264. Liu, M., Cheong, A. (2018). Entrepreneurship index 27: Entrepreneurial attitude influences result 帶你認識創業指數（二十七）創業態度影響創業成敗結果, Macao Daily, March 27, 2018. (A-10, column article)(in Chinese)
265. Liu, M. (2018). Turning potential customer to profitable customer 將潛在客戶變成營利客戶, Macao Daily, March 18, 2018. (A-11, column article)(in Chinese)
266. Liu, M. (2018). Entrepreneurship index research analyzes different segments’ attitude 細分調查對象 分析各類態度, Macao Daily, March 13, 2018. (A-10, interview comments)(in Chinese)
267. Liu, M., Cheong, A. (2018). Entrepreneurship index 26: Macau entrepreneurs emphasize on mainland Chinese market expansion 帶你認識創業指數（二十六）澳門創業者重視開拓內地市場, Macao Daily, March 6, 2018. (A-10, column article)(in Chinese)
268. Liu, M. (2018). Macau is on the way becoming a shopping paradise 打造’购物天堂’ 澳门在路上, People’s Daily Overseas Edition (人民日報海外版), February 23, 2018. (interview comments)(in Chinese)
269. Liu, M., Cheong, A. (2018). Entrepreneurship index 25: Different entrepreneurs have different needs about entrepreneurial education 帶你認識創業指數（二十五）創業者對創業教育需求各異, Macao Daily, February 21, 2018. (A-10, column article)(in Chinese)
270. Liu, M. (2018). Application of big data in marketing 大數據於市場營銷的應用, Macao Daily, February 4, 2018. (A-11, column article)(in Chinese)
271. Liu, M. (2018). Entrepreneurship index research results reflect objective situation 研究客觀反映創業實況, Macao Daily, January 9, 2018. (A-10, interview comments)(in Chinese)
272. Liu, M., Cheong, A. (2017). Entrepreneurship index 24: Entrepreneurship education helps to increase entrepreneurial success rate 帶你認識創業指數（二十四）創業教育助力創業者增成功率, Macao Daily, December 12, 2017. (A-10, column article)(in Chinese)
273. Cheong, A., Liu, M.(2017). Entrepreneurship index 23: Supporting policies for entrepreneurs 帶你認識創業指數（二十三）創業人士可受惠哪些扶持政策？, Macao Daily, December 7, 2017. (A-10, column article)(in Chinese)
274. Cheong, A., Liu, M.(2017). Entrepreneurship index 22: Entrepreneurs comment on government service and support 帶你認識創業指數（二十二）創業者點評政府服務支援和幫助, Macao Daily, November 23, 2017. (A-10, column article)(in Chinese)
275. Liu, M. (2017). Upgrading gambling industry before bidding of concession contracts for the operation of casino games of fortune in Macau 賭牌競投前澳門博彩產業先升級, Macao New Vision, 21 (Nov.), 10-19. (in Chinese)
276. Liu, M. (2017). Paying attention to policy which is down to earth 關注政策扶助重點接地氣, Macao Daily, November 16, 2017. (A-10, interview comments)(in Chinese)
277. Cheong, A., Liu, M. (2017). Entrepreneurship index 21: Nurturing high-growth enterprises to fuel economic momentum 帶你認識創業指數（二十一）培育高成長企業增經濟動力, Macao Daily, November 14, 2017. (A-10, column article)(in Chinese)
278. Liu, M. (2017). Service robots application in marketing 機器人在服務營銷中的應用, Macao Daily, November 5, 2017. (A-11, column article)(in Chinese)
279. Liu, M. (2017). Introducing standardized set plan to upgrade 推標準套餐從低價升呢, Macao Daily, October 30, 2017. (A-10, column article)(in Chinese)
280. Liu, M., Cheong, A. (2017). Entrepreneurship index 20: Working first then establishing startups takes advantage 帶你認識創業指數（二十）先打工再創業更有優勢, Macao Daily, October 24, 2017. (A-10, column article)(in Chinese)
281. Liu, M., Cheong, A. (2017). Entrepreneurship index 19: The importance of networking to entrepreneurship 帶你認識創業指數（十九）人脈資源對創業的重要性, Macao Daily, October 10, 2017. (A-10, column article)(in Chinese)
282. Liu, M. (2017). Quality first: A successful corporate strategy 質量第一的企業戰略, Macao Daily, October 8, 2017. (A-11, column article)(in Chinese)
283. Cheong, A., Liu, M. (2017). Entrepreneurship index 18: Most start-ups are opportunity-oriented and partnership business is more popular 帶你認識創業指數（十八）新創企業機會導向為主 合夥趨普遍, Macao Daily, October 3, 2017. (A-11, column article)(in Chinese)
284. Liu, M. (2017). Increasing trust and sharing benefits: The keys to successful sharing economy 共享經濟成功的關鍵因素在信任與利益, Macau Monthly (澳門月刊), September, 2017. (interview comments)(in Chinese)
285. Liu, M. (2017). Promoting in senior citizens consuming market in Macau 促進澳門熟齡族消費市場, Macao Daily, September 24, 2017. (A-11, column article)(in Chinese)
286. Liu, M. (2017). Território pouco empreendedor, Jornal Tribuna de Macau, September 20, 2017 (interview comments)
287. Liu, M. (2017). Macau entrepreneurship index survey covers wide range of population and reflects different opinions 調查覆蓋面廣 反映不同族群觀點, Macao Daily, September 19, 2017. (A-10, interview comments)(in Chinese)
288. Liu, M. (2017). New media may have more influence in political campaign: Likes do not equal to votes 新媒體在政治宣傳的影響: 點讚不等於票數, Macao Daily, August 27, 2017. (B-07, interview comments)(in Chinese)
289. Liu, M., Cheong, A., (2017). Entrepreneurship index 17: Getting innovation before entrepreneurship increases successful rate 帶你認識創業指數（十七）先創新再創業增成功機率, Macao Daily, August 15, 2017. (A-10, column article)(in Chinese)
290. Cheong, A., Liu, M. (2017). Entrepreneurship index 16: Advantages and challenges serial entrepreneurs 帶你認識創業指數（十六）連續創業的優勢及挑戰, Macao Daily, August 1, 2017. (A-10, column article)(in Chinese)
291. Liu, M. (2017). Multi-brand strategy helps to expansion 多品牌戰略助力企業市場擴張, Macao Daily, July 30, 2017. (A-11, column article)(in Chinese)
292. Liu, M. (2017). Advance development strategies for department stores 百貨零售商進階發展戰略, Macao Daily, July 16, 2017. (A-10, column article)(in Chinese)
293. Liu, M. (2017). Differentiation: The first step to open your own café 開咖啡廳首重市場差異化特色, Macao Daily, July 2, 2017. (A-10, column article)(in Chinese)
294. Liu, M. (2017). Entrepreneurship in Macau is heading to opportunity oriented way 創業向機會主導轉型, Macao Daily, June 29, 2017. (A-10, project comments)(in Chinese)
295. Liu, M., Cheong, A. (2017). Entrepreneurship index 15: Online To Offline expansion enhances sales 帶你認識創業指數（十五）創業結合線上線下擴影響銷售, Macao Daily, June 13, 2017. (A-10, column article)(in Chinese)
296. Liu, M.(2017). Using country of origin (COO) effect to help local brands in Macau 善用來源地效應為澳品牌加分, Macao Daily, May 21, 2017. (A-11, Column article)(in Chinese)
297. Liu, M., Cheong, A. (2017). Entrepreneurship index 14: Objective data reflects reality better than subjective perception 帶你認識創業指數（十四）客觀數據比主觀感受更能反映現實, Macao Daily, May 10, 2017. (A-10, column article)(in Chinese)
298. Liu, M.(2017). Online innovative business model gains new opportunities 網絡創新商業模式開創新局, Macao Daily, May 7, 2017. (A-11, Column article)(in Chinese)
299. Liu, M. (2017). Using country of origin effect to enhance Macau local brands 善用來源國（地）效應為澳門品牌加值, Macao New Vision, 20 (May), 14-19. (in Chinese)
300. Liu, M.(2017). Great employer branding helps to attract, keep, and educate local HR talent 良好僱主品牌 助留才引才育才, Macao Daily, April 23, 2017. (A-11, Column article)(in Chinese)
301. Liu, M., Cheong, A. (2017). Entrepreneurship index 13: Entrepreneurship index from different countries have different focuses and universal common concerns 帶你認識創業指數（十三）創業指數各有側重但有共同關注, Macao Daily, April 11, 2017. (A-10, column article)(in Chinese)
302. Liu, M. (2017). Seasonal variation of Macau entrepreneurship index falls in reasonable range 三期指數合理範圍變動, Macao Daily, March 7, 2017. (A-10, interview comments)(in Chinese)
303. Cheong, A., Liu, M. (2017). Entrepreneurship index 12: How to effectively use Macau Entrepreneurship Index internet platform 帶你認識創業指數（十二）如何利用澳創業指數網絡平台, Macao Daily, February 8, 2017. (A-11, column article)
304. Cheong, A., Liu, M. (2017). Entrepreneurship index 11: Macau Entrepreneurship Index internet platform is available online now 帶你認識創業指數（十一）澳門創業指數網絡平台上線, Macao Daily, February 1, 2017. (A-11, column article)(in Chinese)
305. Liu, M., Cheong, A. (2017). Entrepreneurship index 10: Improving competitiveness Governmental policies helps start-ups’ initial development 帶你認識創業指數（十）政府輔助利新創事業初期發展, Macao Daily, January 26, 2017. (A-10, column article)(in Chinese)
306. Liu, M., Cheong, A. (2017). Entrepreneurship index 9: Improving self-awareness helps to entrepreneurship decision-making success 帶你認識創業指數（九）自我認知提高 助創業決策成功, Macao Daily, January 20, 2017. (A-10, column article)(in Chinese)
307. Liu, M., Cheong, A. (2016). Entrepreneurship index 8: Improving competitiveness with help from governmental policies 帶你認識創業指數（八）多利用政府輔助政策加強競爭力, Macao Daily, November 22, 2016. (A-10, column article)(in Chinese)
308. Liu, M. (2016). KSFs analysis of department stores in global context and suggestions to Macau department store 全球百貨商場發展成功因素分析及對澳門百貨商場的建議, Macao New Vision, 19 (Nov.), 17-25. (in Chinese)
309. Chiu, J., Liu, M. (2016). Animation industry development in Taiwan: Example and inspiration to Macau cultural and creativity industry 台灣動畫產業發展經驗對澳門文創產業的啟示, Macao New Vision,19 (Nov.), 43-51. (in Chinese)
310. Cheong, A., Liu, M. (2016). Entrepreneurship index 7: How do newly established SMEs in Macau become more influential 帶你認識創業指數（七）如何提升本澳創企市場影響力, Macao Daily, October 25, 2016. (A-10, column article)(in Chinese)
311. Liu, M. (2016). Invited talk: The development of local SMEs procurement program 本地中小微企採購合作計劃. Interviewed by Talent Talk (澳門人才講壇), broadcast by Macau Cable TV, September 17, 2016. (https://www.youtube.com/watch?v=iZM91oQtEyw) (in Chinese)
312. Liu, M., Cheong, A. (2016). Entrepreneurship index 6: Major industries and distribution of entrepreneurship in Macau 帶你認識創業指數（六）創業者主要行業與產業分佈, Macao Daily, August 4, 2016. (A-10, column article)(in Chinese)
313. Cheong, A., Liu, M. (2016). Entrepreneurship index 5: Most young and middle aged entrepreneurs are opportunity-motivated 帶你認識創業指數（五）中青創業者機會導向創業, Macao Daily, July 28, 2016. (A-10, column article)(in Chinese)
314. Liu, M., Cheong, A. (2016). Entrepreneurship index 4: Important self-evaluation principles before entrepreneurship 帶你認識創業指數（四）創業前的重要自我基本評估, Macao Daily, July 20, 2016. (A-10, column article)(in Chinese)
315. Cheong, A., Liu, M. (2016). Entrepreneurship index 3: The composition and measurement of entrepreneurship index 帶你認識創業指數（三）澳門創業指數構成及計算方法, Macao Daily, July 14, 2016. (A-10, column article)(in Chinese)
316. Liu, M., Cheong, A. (2016). Entrepreneurship index 2: Entrepreneurship index helps governmental policymaking 帶你認識創業指數（二）創業指數周日公佈 助推施政, Macao Daily, July 8, 2016. (A-10, column article)(in Chinese)
317. Cheong, A., Liu, M.(2016). Entrepreneurship index 1: What is entrepreneurship index and its major evaluation systems 帶你認識創業指數（一）何謂創業指數及主要評價體系, Macao Daily, July 5, 2016. (A-10, column article)(in Chinese)
318. Liu, M. (2016). Sports tourism and city marketing: An example in Macau 運動觀光拓展城市營銷經濟：以澳門為例, Macao New Vision (May), 18, 13-18. (in Chinese)
319. Chiu, J., Liu, M. (2016). Building intellectual property rights about Sino-Japanese War together with bilateral cooperation: Industrial inspiration to Macau 兩岸打造抗戰文化知識產權對澳門的產業啟示, Macao New Vision, 18 (May), 45-51. (in Chinese)
320. Liu, M.(2016). Entrepreneurship: Starting your business with your expertise and do it after carefully evaluation 創業選優勢項目謹慎評估, Macao Daily, March 14, 2016.(A-11, Column article)(in Chinese)
321. Loi, E. H., Liu, M.(2015). Challenges and opportunities of gambling industry for next 10 years 博彩業未來十年的挑戰和機遇, Macao Daily, December 6, 2015.(A-11, Column article)(in Chinese)
322. Liu, M. (2015). Intellectual property protection in Macau and Hong Kong in a digital marketing area 淺析數碼營銷時代下澳門與香港知識產權保護現況, Macao New Vision, 17 (Nov.), 18-24. (in Chinese).
323. Liu, M. (2015). Pour survivre, Macao copie Las Vegas, Le Temps, September 11, 2015. (interview comments)
324. Liu, M. (2015). Marketing strategy (“VICKY”) for luxury fashion products in recession 經濟調整 奢侈品營銷戰略, Macao Daily, September 6, 2015.(A-11, Column article)(in Chinese)
325. Liu, M. (2015). Applying case method in marketing education 案例教學法教育市場營銷, Macao Daily, August 23, 2015.(A-11, Column article)(in Chinese)
326. Liu, M. (2015). O2O marketing is getting popular O2O營銷受市場歡迎, Macao Daily, August 9, 2015.(A-11, Column article)(in Chinese)
327. Liu, M. (2015). Transforming customers’ waiting time to business 緩解顧客等待轉化商機, Macao Daily, July 12, 2015.(A-11, Column article)(in Chinese)
328. Liu, M. (2015). Considerate conducts make service quality excellent 貼心舉措：讓服務從滿意到優質, Macao Daily, June 14, 2015.(A-11, Column article)(in Chinese)
329. Liu, M. (2015). Excellent service failure recovery also creates customer satisfaction 優質補救措施 創顧客滿意, Macao Daily, May 31, 2015.(A-11, Column article)(in Chinese)
330. Liu, M. (2015). Invited talk: Marketing development and education in Macau 澳門市場營銷發展與教育. Interviewed by Talent Talk (澳門人才講壇), broadcast by Macau Cable TV, May 8, 2015. (https://www.youtube.com/watch?v=mmuYyPsQfvg) (in Chinese)
331. Liu, M. (2015). Pull and push sales promotion strategies (2) 促銷戰略：推動和拉引 (二之二), Macao Daily, February 15, 2015. (A-11, Column article)(in Chinese)
332. Liu, M. (2015). Professional marketers need recognition from market more than official accreditation 市場營銷人員 需認可非認證, Macao Daily, January 25, 2015.(A-11, Column article)(in Chinese)
333. Liu, M. (2015). Improving intellectual property protection to help industry diversification 完善知識產權保護制度有助澳門產業多元化, Macao Daily, January 11, 2015.(A-11, Column article)(in Chinese)
334. Liu, M. (2014). Professional marketer certification issue in Macau 淺析澳門市場營銷從業人士專業化認證議題, Macao New Vision, 15 (Nov.), 15-20. (in Chinese).
335. Liu, M. (2014). Pull and push sales promotion strategies (1) 促銷戰略：推動和拉引 (二之一), Macao Daily, October 5, 2014.(A-11, Column article)(in Chinese)
336. Liu, M. (2014). Improving public transportation quality to build city brand image 提升公交質素 建城市品牌, Macao Daily, September 28, 2014.(A-11, Column article)(in Chinese)
337. Liu, M. (2014). Knowing expectation disconfirmation for enhancing customer satisfaction “期望不一致模型”助增顧客滿意, Macao Daily, September 7, 2014.(A-11, Column article)(in Chinese)
338. Liu, M. (2014). Government can learn marketing to promote policy 政府善用營銷手法“推銷”政策, Macao Daily, August 17, 2014.(A-11, Column article)(in Chinese)
339. Liu, M. (2014). SMEs are the hardcore supporting forces in Macau 澳門中小企 社會中堅力量, Macao Daily, August 3, 2014.(A-11, Column article)(in Chinese)
340. Liu, M. (2014). Social marketing: A great way for corporate sustainable development 社會營銷 企業永續經營王道, Macao Daily, July 13, 2014.(A-11, Column article)(in Chinese)
341. Liu, M. (2014). Buzz marketing: leveraging interpersonal communication 蜂鳴營銷 —善用人際傳播, Macao Daily, June 29, 2014.(A-11, Column article)(in Chinese)
342. Liu, M. (2014). Consumer attitude influences purchase behavior 消費者態度影響購買行為, Macao Daily, June 1, 2014.(A-11, Column article)(in Chinese)
343. Liu, M. (2014). Hungry marketing 飢餓營銷：實踐供不應求轟動效果, Macao Daily, May 18, 2014.(A-11, Column article)(in Chinese)
344. Liu, M. (2014). Diversification and price adjustment help increasing revenue 擴張營收有賴適度多角化與調整定價, Macao Daily, May 5, 2014.(A-10)(in Chinese)
345. Liu, M. (2014). Internal marketing 內部營銷：先安內 後攘外, Macao Daily, May 4, 2014.(A-11, Column article)(in Chinese)
346. Liu, M. (2014). Marketing: Making selling unnecessary 市場營銷目標 讓推銷變多餘, Macao Daily, April 6, 2014.(A-11, Column article)(in Chinese)
347. Liu, M. (2014). Embedding customer experience into your value added product 產品含顧客體驗增附加值, Macao Daily, March 3, 2014.(A-11, Column article)(in Chinese)
348. Liu, M. (2014). Creating customer satisfaction by improving service quality 提高服務品質 創造顧客滿意, Macao Daily, January 26, 2014.(A-11, Column article)(in Chinese)
349. Liu, M. (2014). Macroscopic factors affecting buying behavior 影響購買行為的宏觀因素, Macao Daily, January 12, 2014.(A-11, Column article)(in Chinese)
350. Liu, M. (2013). International marketing: Expanding global market 國際營銷：開拓全球市場, Macao Daily, December 29, 2013.(A-11, Column article)(in Chinese)
351. Liu, M. (2013). Setting pricing strategy base on brand position 按品牌定位訂適當價格戰略, Macao Daily, December 15, 2013.(A-11, Column article)(in Chinese)
352. Liu, M. (2013). Branding: The magic and strategies 淺談品牌魔力與策略, Macao Daily, November 3, 2013.(A-11, Column article)(in Chinese)
353. Liu, M. (2013). New product development (NPD) helps corporate growth 新產品開發助企業成長, Macao Daily, October 20, 2013.(A-11, Column article)(in Chinese)
354. Liu, M. (2013). Marketing your corporate social responsibility (CSR) 企業社會責任需市場營銷, Macao Daily, October 6, 2013.(A-11, Column article)(in Chinese)
355. Liu, M. (2013). Retaining customers and creating revenue 留住客戶就是財富, Macao Daily, September 22, 2013.(A-11, Column article)(in Chinese)
356. Liu, M. (2013). Increasing revenue by leveraging customer loyalty program 善用顧客忠誠度計劃 企業增利, Macao Daily, August 4, 2013.(A-11, Column article)(in Chinese)
357. Liu, M. (2013). Marketing essence for SMEs: 4P and 4C 中小企市場營銷要素：4P與4C, Macao Daily, June 23, 2013.(A-11, Column article)(in Chinese)
358. Liu, M. (2013). Inspiration: from marketing to political marketing 市場營銷對政治營銷的啟示與借鑒, Macao Daily, April 28, 2013.(A-11, Column article)(in Chinese)
359. Liu, M. (2013). The key success factors of word-of-mouth marketing online 網絡口碑營銷致勝法則, Macao Daily, April 14, 2013.(A-11, Column article)(in Chinese)
360. Liu, M. (2013). The internet application on political marketing 網絡在政治營銷上的應用, Macao Daily, February 3, 2013.(A-11, Column article)(in Chinese)
361. Liu, M. (2012). Who is the best endorser of hospitality and gaming industries in Macau 誰是澳門旅遊博彩最佳代言人, Macao Daily, December 9, 2012. (A-11, Column article)(in Chinese)
362. Liu, M. (2012). Excellent service makes Macau unique 優質服務讓澳門真正與別不同, Macao Daily, March 4, 2012. (A-11, Column article)(in Chinese)
363. Liu, M. (2011). Applying marketing STP in political campaign: Examples from Macau & Taiwan 應用市場營銷STP於政治營銷: 以澳門與台灣為例, Macao New Vision, 7 (Nov.), 30-35. (in Chinese)

SME Case Diagnosis column 澳門日報經濟版企業案例診斷專欄

364. Liu, M. (2025). xxxxxx. Macao Daily, September 15, 2025 (A-14)(in Chinese)
365. Liu, M. (2025). Enhancing institutional group order and online sales. Macao Daily, September 8, 2025 (A-14)(in Chinese)
366. Liu, M. (2025). Empathizing on promote ESG and win corporate deals. Macao Daily, September 1, 2025 (A-14)(in Chinese)
367. Liu, M. (2025). Leveraging CEPA and promoting travel-size trial products. Macao Daily, August 25, 2025 (A-14)(in Chinese)
368. Liu, M. (2025). Considering establishing a café branch in resorts. Macao Daily, August 18, 2025 (A-14)(in Chinese)
369. Liu, M. (2025). Promoting differentiated beef offal for branding. Macao Daily, August 11, 2025 (A-14)(in Chinese)
370. Liu, M. (2025). Making courses professional and expanding course types. Macao Daily, August 4, 2025 (A-14)(in Chinese)
371. Liu, M. (2025). Introducing ultra-small class sizes and incorporating Greater Bay Area and digital components. Macao Daily, July 28, 2025 (A-14)(in Chinese)
372. Liu, M. (2025). Introducing promotion and favored afternoon tea session to attract customers on weekends. Macao Daily, July 21, 2025 (A-14)(in Chinese)
373. Liu, M. (2025). Adjusting marketing strategy to increase sales. Macao Daily, July 14, 2025 (A-14)(in Chinese)
374. Liu, M. (2025).Repositioning products by following market trend. Macao Daily, July 7, 2025 (A-14)(in Chinese)
375. Liu, M. (2025). Attracting customers with international awards and online promotion. Macao Daily, June 30, 2025 (A-14)(in Chinese)
376. Liu, M. (2025). Using popular products to add value for restaurant. Macao Daily, June 23, 2025 (A-14)(in Chinese)
377. Liu, M. (2025). Entering international market and enhancing local collaboration. Macao Daily, June 16, 2025 (A-14)(in Chinese)
378. Liu, M. (2025). Expanding market by investing on Live stream and e-commerce. Macao Daily, June 9, 2025 (A-14) (in Chinese)
379. Liu, M. (2025). Enhancing online shop operation to expand market in Hong Kong. Macao Daily, June 2, 2025 (A-14) (in Chinese)
380. Liu, M. (2025). Enhancing relationship with business clients to expand market, Macao Daily, May 26, 2025 (A-14) (in Chinese)
381. Liu, M. (2025). Making the brand Macau’s No.1 Bacalhau snack, Macao Daily, May 19, 2025 (A-14) (in Chinese)
382. Liu, M. (2025). Utilizing digital support services effectively, Macao Daily, May 12, 2025 (A-10)(in Chinese)
383. Liu, M. (2025). Leveraging local SME supplier/procurement program, Macao Daily, May 5, 2025 (A-14)(in Chinese)
384. Liu, M. (2025). Considering adjusting marketing mix of brands (in Posto Fronteiriço Qingmao), Macao Daily, May 4, 2025 (A-10)(in Chinese)
385. Liu, M. (2025). Keeping brand identity but increasing revenue through diversification, Macao Daily, April 28, 2025 (A-14)(in Chinese)
386. Liu, M. (2025). Expanding to business market and introducing international certified projects, Macao Daily, April 21, 2025 (A-14)(in Chinese)
387. Liu, M. (2025). Keeping introducing products with market potential, Macao Daily, April 14, 2025 (A-10)(in Chinese)
388. Liu, M. (2025). Focusing on developing concerts to increase tourist visits, Macao Daily, April 7, 2025 (A-14)(in Chinese)
389. Liu, M. (2025). Developing online to offline (O2O) business via mirconet, Macao Daily, March 31, 2025 (A-14)(in Chinese)
390. Liu, M. (2025). Introducing pet-related promotion and enhancing group order business, Macao Daily, March 24, 2025 (A-14)(in Chinese)
391. Liu, M. (2025). Promoting IP-related merchandise to attract tourists, Macao Daily, March 17, 2025 (A-10)(in Chinese)
392. Liu, M. (2025). Building international business complex with cuisine element as hashtag, Macao Daily, March 14, 2025 (A-14)(in Chinese)
393. Liu, M. (2025). Boosting brand awareness through mascot and national games, Macao Daily, March 10, 2025 (A-14)(in Chinese)
394. Liu, M. (2025). Providing comparison before and after renovation to increase consumption willingness, Macao Daily, March 3, 2025 (A-14)(in Chinese)
395. Liu, M. (2025). Enhancing afternoon tea sets and weekend promotion to attract customers, Macao Daily, February 24, 2025 (A-14)(in Chinese)
396. Liu, M. (2025). Developing musical souvenirs for travelers, Macao Daily, February 17, 2025 (A-14)(in Chinese)
397. Liu, M. (2025). Enhancing business market procurement, Macao Daily, February 12, 2025 (A-10)(in Chinese)
398. Liu, M. (2025). Emphasizing on differentiation and selling exclusive products, Macao Daily, February 10, 2025 (A-14)(in Chinese)
399. Liu, M. (2025). Broadening sales channels to increase revenue, Macao Daily, January 27, 2025 (A-14)(in Chinese)
400. Liu, M. (2025). Extending upstream in the supply chain, Macao Daily, January 20, 2025 (A-14)(in Chinese)
401. Liu, M. (2025). Telling brand story well to expand customer base, Macao Daily, January 13, 2025 (A-14)(in Chinese)
402. Liu, M. (2024). Seeking international awards to enhance brand equity, Macao Daily, January 6, 2025 (A-14)(in Chinese)
403. Liu, M. (2024). Strengthening the brand and to expand into the young middle-class market, Macao Daily, December 30, 2024 (A-14)(in Chinese)
404. Liu, M. (2024). Decreasing price to stimulate more consumption/quantity sold, Macao Daily, December 25, 2024 (A-14)(in Chinese)
405. Liu, M. (2024). Do not be afraid of residents going to Guangdong for consumption by having unique advantages, Macao Daily, December 23, 2024 (A-10)(in Chinese)
406. Liu, M. (2024). Creating a Mecca for video games and toys/models in Macau, Macao Daily, December 16, 2024 (A-14)(in Chinese)
407. Liu, M. (2024). Enhancing promotion to expand tourist market, Macao Daily, December 9, 2024 (A-14)(in Chinese)
408. Liu, M. (2024). Setting pop-up stores and strengthening group purchase orders, Macao Daily, December 2, 2024 (A-18)(in Chinese)
409. Liu, M. (2024). Creating “Must-Eat in Macau” products, Macao Daily, November 25, 2024 (A-14)(in Chinese)
410. Liu, M. (2024). Luxury product stores adjust to market conditions, Macao Daily, November 18, 2024 (A-14)(in Chinese)
411. Liu, M. (2024). Building strategic cooperation with education centers to attract customers, Macao Daily, November 11, 2024 (A-14)(in Chinese)
412. Liu, M. (2024). Adjusting business operation according to market situation, Macao Daily, November 4, 2024 (A-14)(in Chinese)
413. Liu, M. (2024). Introducing customer referral campaign and promoting celebrity doctors, Macao Daily, October 28, 2024 (A-14)(in Chinese)
414. Liu, M. (2024). Introducing lunch sets with different dining area to increase revenue, Macao Daily, October 21, 2024 (A-14)(in Chinese)
415. Liu, M. (2024). Saving costs and increasing revenue in many ways, Macao Daily, October 14, 2024 (A-14)(in Chinese)
416. Liu, M. (2024). Recruiting and training suitable employees, Macao Daily, October 7, 2024 (A-14)(in Chinese)
417. Liu, M. (2024). Attracting customers by promotion campaign and incentives, Macao Daily, September 30, 2024 (A-18)(in Chinese)
418. Liu, M. (2024). Offering diversified courses and increasing parents’ involvement, Macao Daily, September 23, 2024 (A-14)(in Chinese)
419. Liu, M. (2024). Building brand awareness is the first priority, Macao Daily, September 16, 2024 (A-14)(in Chinese)
420. Liu, M. (2024). Strengthening e-commerce and pet product promotion, Macao Daily, September 9, 2024 (A-14)(in Chinese)
421. Liu, M. (2024). Keeping customers through diversified marketing campaign, Macao Daily, September 2, 2024 (A-14)(in Chinese)
422. Liu, M. (2024). Rebuilding brand image in retailing sector, Macao Daily, August 26, 2024 (A-14)(in Chinese)
423. Liu, M. (2024). Making brand IP outstanding and enhancing promotion, Macao Daily, August 19, 2024 (A-10)(in Chinese)
424. Liu, M. (2024). Clear brand positioning and structure help to marketing, Macao Daily, August 12, 2024 (A-14)(in Chinese)
425. Liu, M. (2024). Increasing service for seniors and home caring service for postpartum women, Macao Daily, August 5, 2024 (A-10)(in Chinese)
426. Liu, M. (2024). Emphasizing on high-tech testing and differentiation, Macao Daily, July 29, 2024 (A-14)(in Chinese)
427. Liu, M. (2024). Consolidate local customers and attract non-local customers, Macao Daily, July 22, 2024 (A-14)(in Chinese)
428. Liu, M. (2024). Emphasizing the never-closed brand spirit and feature, Macao Daily, July 15, 2024 (A-14)(in Chinese)
429. Liu, M. (2024). Expanding business in hotel to increase revenue, Macao Daily, July 8, 2024 (A-14)(in Chinese)
430. Liu, M. (2024). Maintaining product quality and innovation, Macao Daily, July 1, 2024 (A-14)(in Chinese)
431. Liu, M. (2024). Improving customer experience and retaining customer through membership, Macao Daily, June 24, 2024 (A-14)(in Chinese)
432. Liu, M. (2024). Creating a ‘must-eat shaved ice destination’ for visitors in Macao, Macao Daily, June 17, 2024 (A-14)(in Chinese)
433. Liu, M. (2024). Retaining talents by increasing salary or opening to join as franchisee, Macao Daily, June 10, 2024 (A-10)(in Chinese)
434. Liu, M. (2024). Building brand image about ‘Macau select’, Macao Daily, June 3, 2024 (A-10)(in Chinese)
435. Liu, M. (2024). Helping construction companies inspect old buildings, Macao Daily, May 27, 2024 (A-10)(in Chinese)
436. Liu, M. (2024). Adding new service items and expanding in cities with high consumption power in greater bay area, Macao Daily, May 20, 2024 (A-10)(in Chinese)
437. Liu, M. (2024). Using professional instruments to improve the treatment effects and brand image, Macao Daily, May 13, 2024 (A-10)(in Chinese)
438. Liu, M. (2024). Establishing awareness through organizing competitions and exhibitions, Macao Daily, May 6, 2024 (A-10)(in Chinese)
439. Liu, M. (2024). Improving customer experience and product selection, Macao Daily, April 29, 2024 (A-14)(in Chinese)
440. Liu, M. (2024). Providing dessert catering services for the convention and exhibition industry, Macao Daily, April 22, 2024 (A-10)(in Chinese)
441. Liu, M. (2024). Shortening menu, focusing on featured products and promoting to tourists, Macao Daily, April 15, 2024 (A-14)(in Chinese)
442. Liu, M. (2024). Highlighting brand story and diversified promotions, Macao Daily, April 8, 2024 (A-10)(in Chinese)
443. Liu, M. (2024). Setting pop-up store to test market in Zhuhai, Macao Daily, April 1, 2024 (A-10)(in Chinese)
444. Liu, M. (2024). Beauty center and medical clinic have different selling points, Macao Daily, March 25, 2024 (A-14)(in Chinese)
445. Liu, M. (2024). Enhancing collaboration and providing additional services for revenue growth, Macao Daily, March 18, 2024 (A-14)(in Chinese)
446. Liu, M. (2024). Strengthening wholesale business and considering building logistics team, Macao Daily, March 11, 2024 (A-14)(in Chinese)
447. Liu, M. (2024). Joining e-commerce platform and building self-owned online shop, Macao Daily, March 4, 2024 (A-14)(in Chinese)
448. Liu, M. (2024). Enhancing promotion and customized markets, Macao Daily, February 26, 2024. (A-14)(in Chinese)
449. Liu, M. (2024). Collaborate to increase brand positioning and awareness, Macao Daily, February 19, 2024. (A-10)(in Chinese)
450. Liu, M. (2024). Carefully selecting and bringing popular brands to Macau community, Macao Daily, February 5, 2024. (A-10)(in Chinese)
451. Liu, M. (2024). Increasing online sessions and enhancing promotion through APP, Macao Daily, January 29, 2024. (A-10)(in Chinese)
452. Liu, M. (2024). Developing business market and group order, Macao Daily, January 22, 2024. (A-10)(in Chinese)
453. Liu, M. (2024). Emphasizing award-winning quality to win clients, Macao Daily, January 15, 2024. (A-14)(in Chinese)
454. Liu, M. (2024). Constantly developing big business clients, Macao Daily, January 8, 2024. (A-10)(in Chinese)
455. Liu, M. (2024). Focusing on target customers and establishing brand awareness, Macao Daily, January 1, 2024. (A-14)(in Chinese)
456. Liu, M. (2023). Testing market before expansion, Macao Daily, December 25, 2023. (A-10)(in Chinese)
457. Liu, M. (2023). Strengthening the brand image of Japanese cafe (Kissaten), Macao Daily, December 18, 2023. (A-18)(in Chinese)
458. Liu, M. (2023). Attracting business buyers by promotion and professional, Macao Daily, December 11, 2023. (A-14)(in Chinese)
459. Liu, M. (2023). Setting pop-up shops to test new markets, Macao Daily, December 4, 2023. (A-10)(in Chinese)
460. Liu, M. (2023). Enhancing business collaboration and AI teaching mode, Macao Daily, November 27, 2023. (A-10)(in Chinese)
461. Liu, M. (2023). Highlighting product features and considering transformation, Macao Daily, November 20, 2023. (A-14)(in Chinese)
462. Liu, M. (2023). Promoting selling proposition and enhancing non retailing parts, Macao Daily, November 13, 2023. (A-14)(in Chinese)
463. Liu, M. (2023). Meeting casino and resorts’ rigid demand about non-gaming elements, Macao Daily, November 6, 2023. (A-10)(in Chinese)
464. Liu, M. (2023). Enlarging market share and increasing revenue, Macao Daily, October 30, 2023. (A-10)(in Chinese)
465. Liu, M. (2023). Enhancing brand features to increase revenue, Macao Daily, October 23, 2023. (A-10)(in Chinese)
466. Liu, M. (2023). Applying two approaches to expand two different markets, Macao Daily, October 16, 2023. (A-10)(in Chinese)
467. Liu, M. (2023). Bistros can emphasize on unique selling proposition to win markets, Macao Daily, October 9, 2023. (A-10)(in Chinese)
468. Liu, M. (2023). Enhancing souvenir and customized market to increase revenue, Macao Daily, October 2, 2023. (A-10)(in Chinese)
469. Liu, M. (2023). Introducing new products and enhancing oversea market expansion, Macao Daily, September 25, 2023. (A-10)(in Chinese)
470. Liu, M. (2023). Striving for group orders and non-operating revenue, Macao Daily, September 18, 2023. (A-10)(in Chinese)
471. Liu, M. (2023). Collaborating with cooperates and institutes is the first priority, Macao Daily, September 11, 2023. (A-10)(in Chinese)
472. Liu, M. (2023). Making brand features and core value outstanding, Macao Daily, September 4, 2023. (A-6)(in Chinese)
473. Liu, M. (2023). Empathizing featured products to win larger markets, Macao Daily, August 28, 2023. (A-10)(in Chinese)
474. Liu, M. (2023). Enhancing to collaborate with major clients, Macao Daily, August 21, 2023. (A-10)(in Chinese)
475. Liu, M. (2023). Enhancing brand image and increasing brand awareness, Macao Daily, August 14, 2023. (A-10)(in Chinese)
476. Liu, M. (2023). Introducing experiential activities to increase revenue, Macao Daily, August 7, 2023. (A-10)(in Chinese)
477. Liu, M. (2023). Increasing enrollment benefits creating impact, Macao Daily, July 31, 2023. (A-10)(in Chinese)
478. Liu, M. (2023). Enhancing distribution channel to increase revenue, Macao Daily, July 24, 2023. (A-10)(in Chinese)
479. Liu, M. (2023). Creating communities to increase revenue, Macao Daily, July 17, 2023. (A-10)(in Chinese)
480. Liu, M. (2023). Introducing exclusive products and promoting through effective online platform, Macao Daily, July 10, 2023. (A-10)(in Chinese)
481. Liu, M. (2023). Keeping differentiated and promoting precisely, Macao Daily, July 3, 2023. (A-10)(in Chinese)
482. Liu, M. (2023). Knowing target customers and focusing on differentiation, Macao Daily, June 26, 2023. (A-10)(in Chinese)
483. Liu, M. (2023). Focusing on production/sales and establishing tourist farm, Macao Daily, June 19, 2023. (A-10)(in Chinese)
484. Liu, M. (2023). Enhancing promotion to attract young consumers in GBA, Macao Daily, June 12, 2023. (A-10)(in Chinese)
485. Liu, M. (2023). Enhancing promotion and attracting customers based on professional features, Macao Daily, June 5, 2023. (A-10)(in Chinese)
486. Liu, M. (2023). Strengthening professional image and building brand competition advantage, Macao Daily, May 29, 2023. (A-10)(in Chinese)
487. Liu, M. (2023). Promoting rope skipping with events and collaborating with companies, Macao Daily, May 22, 2023. (A-10)(in Chinese)
488. Liu, M. (2023). Collaborating with IR and big companies is the first priority, Macao Daily, May 15, 2023. (A-10)(in Chinese)
489. Liu, M. (2023). Collaborating with schools and educational institutions, Macao Daily, May 8, 2023. (A-10)(in Chinese)
490. Liu, M. (2023). Middle to high end market in stylish barbershop is workable in specific segments, Macao Daily, May 1, 2023. (A-10)(in Chinese)
491. Liu, M. (2023). Enhancing word of mouth promotion and regional cooperation to increase revenue, Macao Daily, April 24, 2023. (A-10)(in Chinese)
492. Liu, M. (2023). Adjusting product portfolio based on customers’ needs, Macao Daily, April 17, 2023. (A-10)(in Chinese)
493. Liu, M. (2023). Providing customized solutions, Macao Daily, April 10, 2023. (A-10)(in Chinese)
494. Liu, M. (2023). Positioning ‘Lite version of Moutai in Macau’ to attract tourists from mainland, Macao Daily, April 3, 2023. (A-10)(in Chinese)
495. Liu, M. (2023). Promoting ‘United Nations of craft beer’ brand image, Macao Daily, March 27, 2023. (A-10)(in Chinese)
496. Liu, M. (2023). Expanding business market and promoting popular products, Macao Daily, March 20, 2023. (A-10)(in Chinese)
497. Liu, M. (2023). Promoting Pu’er tea and night-time drinking to enhance sales, Macao Daily, March 13, 2023. (A-14)(in Chinese)
498. Liu, M. (2023). Adjusting business and marketing focus after pandemic, Macao Daily, March 6, 2023. (A-14)(in Chinese)
499. Liu, M. (2023). Emphasizing on customer value to expand customer base, Macao Daily, February 27, 2023. (A-10)(in Chinese)
500. Liu, M. (2023). Enhancing community management and course promotion, Macao Daily, February 20, 2023. (A-10)(in Chinese)
501. Liu, M. (2023). Expanding customer base to earn more revenue, Macao Daily, February 13, 2023. (A-10)(in Chinese)
502. Liu, M. (2023). Making the store a ‘must-visit’ site through internet promotion, Macao Daily, February 6, 2023. (A-10)(in Chinese)
503. Liu, M. (2023). Targeting different segments with different selling propositions, Macao Daily, January 30, 2023. (A-10)(in Chinese)
504. Liu, M. (2023). Trying shop in shop to help each other, Macao Daily, January 16, 2023. (A-10)(in Chinese)
505. Liu, M. (2023). Purchasing commodities precisely with regular promotion to increase sales, Macao Daily, January 9, 2023. (A-10)(in Chinese)
506. Liu, M. (2023). Winning more business and recognition from clients outside Macau, Macao Daily, January 2, 2023. (A-10)(in Chinese)
507. Liu, M. (2022). Creating economies of scale through franchising, Macao Daily, December 26, 2022. (A-10)(in Chinese)
508. Liu, M. (2022). Continuing business collaboration and brand promotion, Macao Daily, December 19, 2022. (A-10)(in Chinese)
509. Liu, M. (2022). Strengthening brand value and professional image, Macao Daily, December 12, 2022. (A-14)(in Chinese)
510. Liu, M. (2022). Enriching product line and expanding to business market, Macao Daily, December 5, 2022. (A-10)(in Chinese)
511. Liu, M. (2022). Emphasizing Macao’s characteristics to win market recognition, Macao Daily, November 28, 2022. (A-10)(in Chinese)
512. Liu, M. (2022). Emphasizing professional identification and genuine products, Macao Daily, November 21, 2022. (A-10)(in Chinese)
513. Liu, M. (2022). Increasing wholesale business with precision marketing in retailing sector, Macao Daily, November 14, 2022. (A-14)(in Chinese)
514. Liu, M. (2022). Enhancing experiential teaching and promotion, Macao Daily, November 7, 2022. (A-10)(in Chinese)
515. Liu, M. (2022). Expanding markets with flexible pricing strategies, Macao Daily, October 31, 2022. (A-10)(in Chinese)
516. Liu, M. (2022). Collaborating and promoting with organizations to reduce cost, Macao Daily, October 24, 2022. (B-10)(in Chinese)
517. Liu, M. (2022). Enhancing customized experience and promotion, Macao Daily, October 17, 2022. (B-14)(in Chinese)
518. Liu, M. (2022). Promoting sport and exercise science by professionals, Macao Daily, October 10, 2022. (A-10)(in Chinese)
519. Liu, M. (2022). Enhancing professional and promotion to increase revenue, Macao Daily, October 3, 2022 (A-10)(in Chinese)
520. Liu, M. (2022). Get ready for market recovery and growth after pandemic, Macao Daily, September 26, 2022. (A-10)(in Chinese)
521. Liu, M. (2022). Expanding steadily to increase revenue, Macao Daily, September 19, 2022. (A-13)(in Chinese)
522. Liu, M. (2022). Increasing net profit with quick turnover and small unit profit, Macao Daily, September 12, 2022. (A-10)(in Chinese)
523. Liu, M. (2022). Building brand awareness to increase revenue, Macao Daily, September 5, 2022. (A-10)(in Chinese)
524. Liu, M. (2022). Increasing sales revenue through various approaches, Macao Daily, August 29, 2022. (A-10)(in Chinese)
525. Liu, M. (2022). A brand from Macau + made in China, Macao Daily, August 22, 2022. (A-14)(in Chinese)
526. Liu, M. (2022). Enhancing customer experience and online promotion, Macao Daily, August 15, 2022. (A-22)(in Chinese)
527. Liu, M. (2022). Introducing affordable standardized package, Macao Daily, August 8, 2022. (A-10)(in Chinese)
528. Liu, M. (2022). Adjusting sales focus in a dynamic way, Macao Daily, August 1, 2022. (A-10)(in Chinese)
529. Liu, M. (2022). Rejuvenating the brand to enlarge customer base, Macao Daily, July 25, 2022. (A-10)(in Chinese)
530. Liu, M. (2022). Delivering online courses to maintain customer relationships under pandemic, Macao Daily, July 11, 2022. (A-10)(in Chinese)
531. Liu, M. (2022). Operating in ‘online shop’ or ‘in-shop’ to save cost, Macao Daily, July 4, 2022. (A-10)(in Chinese)
532. Liu, M. (2022). Lowering cost to defend under pandemic, Macao Daily, June 27, 2022. (A-10)(in Chinese)
533. Liu, M. (2022). Expanding market to Greater Bay Area based on professional background, Macao Daily, June 20, 2022. (A-10)(in Chinese)
534. Liu, M. (2022). Introducing very popular limited edition to create brand awareness, Macao Daily, June 13, 2022. (A-10)(in Chinese)
535. Liu, M. (2022). Empathizing product features and healing functions, Macao Daily, June 6, 2022. (A-10)(in Chinese)
536. Liu, M. (2022). Increasing sales by leveraging electronic consumption benefits plan, Macao Daily, May 30, 2022. (A-10)(in Chinese)
537. Liu, M. (2022). Minimizing operating risk to survive is the first priority under COVID-19 pandemic, Macao Daily, May 23, 2022. (A-10)(in Chinese)
538. Liu, M. (2022). Establishing a herbal tea brand that young consumers like, Macao Daily, May 16, 2022. (A-10)(in Chinese)
539. Liu, M. (2022). Moderate diversified business helps to revenue generation, Macao Daily, May 9, 2022. (A-10)(in Chinese)
540. Liu, M. (2022). Introducing featured product/service to attract customers by following trend, Macao Daily, May 2, 2022. (A-10)(in Chinese)
541. Liu, M. (2022). Hang in there with many approaches during pandemic, Macao Daily, April 25, 2022. (A-14)(in Chinese)
542. Liu, M. (2022). Emphasizing brand spirit and value, Macao Daily, April 18, 2022. (A-10)(in Chinese)
543. Liu, M. (2022). Increasing sales revenue through various approaches, Macao Daily, April 11, 2022. (A-10)(in Chinese)
544. Liu, M. (2022). Changing business model helps to market expansion and revenue growth, Macao Daily, April 4, 2022. (A-10)(in Chinese)
545. Liu, M. (2022). Moderate transforming business attracts bigger markets, March 28, 2022. (A-10)(in Chinese)
546. Liu, M. (2022). Organizing theme activities and collaborating with others, March 21, 2022. (A-10)(in Chinese)
547. Liu, M. (2022). Introducing signature courses to create brand awareness, March 14, 2022. (A-10)(in Chinese)
548. Liu, M. (2022). Multi-business operation helps revenue increase, March 7, 2022. (A-14)(in Chinese)
549. Liu, M. (2022). Promoting unsought product in different ways, February 28, 2022. (A-10)(in Chinese)
550. Liu, M. (2022). Reducing product line and introducing new promotion to keep/attract customers, February 21, 2022. (A-10)(in Chinese)
551. Liu, M. (2022). Celebrity effect and expansion in mainland China increase revenue, February 14, 2022. (A-10)(in Chinese)
552. Liu, M. (2022). Expanding market by emphasizing added values, Macao Daily, January 31, 2022.(A-10)(in Chinese)
553. Liu, M. (2022). Enhancing customized product and delivery service, Macao Daily, January 24, 2022.(A-10)(in Chinese)
554. Liu, M. (2022). Preparing popular products based on customer preference and needs, Macao Daily, January 17, 2022.(A-10)(in Chinese)
555. Liu, M. (2022). Expanding to mainland Chinese market with selected products, Macao Daily, January 10, 2022. (A-10)(in Chinese)
556. Liu, M. (2022). Crossover collaboration helps prompt promotion, Macao Daily, January 3, 2022. (A-10)(in Chinese)
557. Liu, M. (2021). Increasing customer retention helps business diversification, Macao Daily, December 27, 2021. (A-10)(in Chinese)
558. Liu, M. (2021). Developing in a robust way first and expanding later, Macao Daily, December 20, 2021. (B-10)(in Chinese)
559. Liu, M. (2021). Expanding scales to enhance platform economics, Macao Daily, December 13, 2021. (A-14)(in Chinese)
560. Liu, M. (2021). Empathizing on product features and promoting brand, Macao Daily, December 6, 2021. (A-14)(in Chinese)
561. Liu, M. (2021). Improving intellectual property (IP) features based on market needs, Macao Daily, November 29, 2021. (A-14)(in Chinese)
562. Liu, M. (2021). Enhancing to explore customized markets, Macao Daily, November 22, 2021. (A-10)(in Chinese)
563. Liu, M. (2021). Highlighting main products with precise customer profiling, Macao Daily, November 15, 2021. (A-10)(in Chinese)
564. Liu, M. (2021). Creating market needs by expanding business in Zhuhai, Macao Daily, November 8, 2021. (A-10)(in Chinese)
565. Liu, M. (2021). Considering adjusting market position after COVID-19 pandemic, Macao Daily, November 1, 2021. (A-10)(in Chinese)
566. Liu, M. (2021). Cutting cost through various approaches, Macao Daily, October 25, 2021. (A-10)(in Chinese)
567. Liu, M. (2021). Improving product portfolio to keep original customers and attract new customers, Macao Daily, October 18, 2021. (A-14)(in Chinese)
568. Liu, M. (2021). Developing customized gift market which helps clients to express appreciations, Macao Daily, October 11, 2021. (A-10)(in Chinese)
569. Liu, M. (2021). Collaborating with online shops and supermarkets and enhancing group orders, Macao Daily, October 4, 2021. (A-10)(in Chinese)
570. Liu, M. (2021). Providing diversified courses and strengthening personal training programs, Macao Daily, September 27, 2021. (A-10)(in Chinese)
571. Liu, M. (2021). Continuing promotion campaign to ensure sales and revenue under COVID-19 pandemic, Macao Daily, September 20, 2021. (A-10)(in Chinese)
572. Liu, M. (2021). Focusing on unique selling propositions under pandemic, Macao Daily, September 13, 2021. (A-10)(in Chinese)
573. Liu, M. (2021). Maintaining professional position but slightly adjusting product lines and pricing, Macao Daily, September 6, 2021. (A-14)(in Chinese)
574. Liu, M. (2021). Decent transformation helps to go through hard time, Macao Daily, August 30, 2021. (A-10)(in Chinese)
575. Liu, M. (2021). Introducing specific promotion to overcome difficulties together during COVID-19 pandemic, Macao Daily, August 23, 2021. (A-10)(in Chinese)
576. Liu, M. (2021). Increasing price with good service and customized products, Macao Daily, August 16, 2021. (A-10)(in Chinese)
577. Liu, M. (2021). Building reputation through featured promotion campaign, Macao Daily, August 9, 2021. (A-10)(in Chinese)
578. Liu, M. (2021). Adjusting marketing mix, Macao Daily, August 2, 2021. (A-10)(in Chinese)
579. Liu, M. (2021). Changing brand image and developing design business, Macao Daily, July 26, 2021. (A-10)(in Chinese)
580. Liu, M. (2021). ‘Made in Macau’ is a good selling point for beer, Macao Daily, July 19, 2021. (A-10)(in Chinese)
581. Liu, M. (2021). Adjusting business model and target markets, Macao Daily, July 12, 2021. (A-10)(in Chinese)
582. Liu, M. (2021). Making scented candle one of daily necessities, Macao Daily, July 5, 2021. (A-10)(in Chinese)
583. Liu, M. (2021). Changing to focus on business market and niche retailing market, Macao Daily, June 28, 2021. (A-10)(in Chinese)
584. Liu, M. (2021). Targeting business market and introducing the products customers need, Macao Daily, June 21, 2021. (A-10)(in Chinese)
585. Liu, M. (2021). Price can be doubled when a craft piece turns into an art piece, Macao Daily, June 14, 2021. (A-10)(in Chinese)
586. Liu, M. (2021). Cultivating experiential marketing and customized products, Macao Daily, June 7, 2021. (A-10)(in Chinese)
587. Liu, M. (2021). Building featured image, lowering cost, and expanding to group buying market, Macao Daily, May 31, 2021. (A-10)(in Chinese)
588. Liu, M. (2021). Adjusting product and price based on market demand, Macao Daily, May 24, 2021. (A-10)(in Chinese)
589. Liu, M. (2021). Enhancing word-of-mouth marketing and expanding business market, Macao Daily, May 17, 2021. (A-10)(in Chinese)
590. Liu, M. (2021). Promoting with emotional appeal and expanding B2B market, Macao Daily, May 10, 2021. (A-10)(in Chinese)
591. Liu, M. (2021). Enhancing middle to high end handmade leather shoe business, Macao Daily, May 3, 2021. (A-10)(in Chinese)
592. Liu, M. (2021). Emphasizing interpersonal communication and human feeling as major brand positioning elements, Macao Daily, April 26, 2021. (A-10)(in Chinese)
593. Liu, M. (2021). Focusing on featured selling proposition to attract customers, Macao Daily, April 19, 2021. (A-10)(in Chinese)
594. Liu, M. (2021). Maintaining core competence with high price–performance ratio, Macao Daily, April 12, 2021. (A-10)(in Chinese)
595. Liu, M. (2021). Empathizing five major elements in promotion, Macao Daily, April 5, 2021. (A-10)(in Chinese)
596. Liu, M. (2021). Satisfying customers’ needs through leveraging policy advantage, Macao Daily, March 29, 2021. (A-10)(in Chinese)
597. Liu, M. (2021). Promoting through featured and theme activities, Macao Daily, March 22, 2021. (A-10)(in Chinese)
598. Liu, M. (2021). Mind cost control when SMEs are building new distribution channels, Macao Daily, March 15, 2021. (A-10)(in Chinese)
599. Liu, M. (2021). Clarifying market position to focus on target market segments, Macao Daily, March 8, 2021. (A-10)(in Chinese)
600. Liu, M. (2021). Enlarging enrollment to increase revenue and increasing salary to keep talents, Macao Daily, February 22, 2021. (A-10)(in Chinese)
601. Liu, M. (2021). Introducing robot to help and expanding to pet owner community, Macao Daily, February 15, 2021. (A-10)(in Chinese)
602. Liu, M. (2021). Maintaining differentiated features and introducing promotion under COVID-19 pandemic, Macao Daily, February 8, 2021. (A-10)(in Chinese)
603. Liu, M. (2021). Promoting product benefits and developing group orders, Macao Daily, February 1, 2021. (A-10)(in Chinese)
604. Liu, M. (2021). Emphasizing on marketing and product features, Macao Daily, January 25, 2021. (A-10)(in Chinese)
605. Liu, M. (2021). Empathizing on legal operation and quality assurance, Macao Daily, January 18, 2021. (A-10)(in Chinese)
606. Liu, M. (2021). Empathizing on business partnering and customer value, Macao Daily, January 11, 2021. (A-10)(in Chinese)
607. Liu, M. (2021). Adjusting strategy or finding the way out, Macao Daily, January 4, 2021. (A-10)(in Chinese)
608. Liu, M. (2020). Good communication enhances win-win development (SMEs and Sands China), Macao Daily, December 29, 2020. (A-12)(in Chinese)
609. Liu, M. (2020). Empathizing on featured activities with ‘bringing in & going out’ strategy, Macao Daily, December 28, 2020. (A-10)(in Chinese)
610. Liu, M. (2020). LIVE broadcasting and group orders help to increase revenue; location change helps to decrease rental, Macao Daily, December 21, 2020. (A-10)(in Chinese)
611. Liu, M. (2020). Empathizing on children’s potential development and art creation elements, Macao Daily, December 14, 2020. (A-10)(in Chinese)
612. Liu, M. (2020). Promoting product features and benefits to increase sales, Macao Daily, December 7, 2020. (A-10)(in Chinese)
613. Liu, M. (2020). Emphasizing differentiated market position to avoid competition convergence, Macao Daily, November 30, 2020. (A-10)(in Chinese)
614. Liu, M. (2020). Enhancing sales in non-peak hours and group orders to increase sales, Macao Daily, November 23, 2020. (A-10)(in Chinese)
615. Liu, M. (2020). The mascot could include Macau featured element, Macao Daily, November 16, 2020. (A-10)(in Chinese)
616. Liu, M. (2020). Increasing training services and enhancing promotion in non-peak seasons, Macao Daily, November 9, 2020. (A-10)(in Chinese)
617. Liu, M. (2020). Establishing tourist factory for telling a good story about the brand, Macao Daily, November 2, 2020. (A-10)(in Chinese)
618. Liu, M. (2020). Focusing on design cases about old brand/store rejuvenation to win new customers, Macao Daily, October 26, 2020. (A-10)(in Chinese)
619. Liu, M. (2020). Promoting special offers to get through difficult times, Macao Daily, October 19, 2020. (A-10)(in Chinese)
620. Liu, M. (2020). A good location boosts revenue, Macao Daily, October 12, 2020. (A-10)(in Chinese)
621. Liu, M. (2020). Increasing table turnover rate by offering early bird discount and enhancing revenue by offering dessert products, Macao Daily, October 5, 2020. (A-10)(in Chinese)
622. Liu, M. (2020). Winning competitions for top recognition, Macao Daily, September 28, 2020. (A-10)(in Chinese)
623. Liu, M. (2020). Professionals and friendly service forge dental clinic’s business competence, Macao Daily, September 21, 2020. (A-10)(in Chinese)
624. Liu, M. (2020). Establishing quality image to niche market by implementing focus strategy, Macao Daily, September 14, 2020. (A-10)(in Chinese)
625. Liu, M. (2020). Strengthening data analysis to improve sales performance, Macao Daily, September 7, 2020. (A-10)(in Chinese)
626. Liu, M. (2020). Introducing limited edition for differentiated sale, Macao Daily, August 31, 2020. (A-10)(in Chinese)
627. Liu, M. (2020). Enhancing destocking and online selling, Macao Daily, August 24, 2020. (A-10)(in Chinese)
628. Liu, M. (2020)., Working on product development to increase revenue, Macao Daily, August 17, 2020. (A-10)(in Chinese)
629. Liu, M. (2020). Collaborating with professional groups and enhancing promotion, Macao Daily, August 10, 2020. (A-10)(in Chinese)
630. Liu, M. (2020). Enhancing core competency helps ‘crossover’ business operation, Macao Daily, August 3, 2020. (A-10)(in Chinese)
631. Liu, M. (2020). Empathizing on promoting professional features, Macao Daily, July 27, 2020. (A-10)(in Chinese)
632. Liu, M. (2020). Expanding product categories to increase revenue, Macao Daily, July 20, 2020. (A-10)(in Chinese)
633. Liu, M. (2020). Establishing business in major cities in Greater Bay Area to expend revenue, Macao Daily, July 13, 2020. (A-10)(in Chinese)
634. Liu, M. (2020). Consolidating local market and expanding to overseas market, Macao Daily, July 6, 2020. (A-10)(in Chinese)
635. Liu, M. (2020). Building professional image and expanding group buying market, Macao Daily, June 29, 2020. (A-10)(in Chinese)
636. Liu, M. (2020). Limiting rental expenses and expanding group buying markets, Macao Daily, June 22, 2020. (A-10)(in Chinese)
637. Liu, M. (2020). Enhancing product line to increase profit margin, Macao Daily, June 15, 2020. (A-10)(in Chinese)
638. Liu, M. (2020). Emphasizing on unique selling proposition to expand markets, Macao Daily, June 8, 2020. (A-10)(in Chinese)
639. Liu, M. (2020). Expanding to customized products and business markets, Macao Daily, June 1, 2020. (A-10)(in Chinese)
640. Liu, M. (2020). Establishing brand advantage based on expertise, Macao Daily, May 25, 2020. (A-10)(in Chinese)
641. Liu, M. (2020). Improving market penetration and market development, Macao Daily, May 18, 2020. (A-10)(in Chinese)
642. Liu, M. (2020). Strengthening professional image through word of mouth and recognition by participating international competition, Macao Daily, May 11, 2020. (A-10)(in Chinese)
643. Liu, M. (2020). Focusing on core positioning and competitive products, Macao Daily, May 4, 2020. (A-10)(in Chinese)
644. Liu, M. (2020). Cooperating with small clinics to expand e-platform traffic and user base, Macao Daily, April 27, 2020. (A-10)(in Chinese)
645. Liu, M. (2020). Saving cost to weather the storm and capturing market opportunity with differentiation, Macao Daily, April 20, 2020. (A-10)(in Chinese)
646. Liu, M. (2020). Resource integration and complementation making economies of scale, Macao Daily, April 13, 2020. (A-10)(in Chinese)
647. Liu, M. (2020). Developing relevant business to increase revenue, Macao Daily, April 6, 2020. (A-10)(in Chinese)
648. Liu, M. (2020). Introducing theme activities with differentiation to attract new customers, Macao Daily, March 30, 2020. (A-10)(in Chinese)
649. Liu, M. (2020). Getting through the tough times by retailing and group buying, Macao Daily, March 23, 2020. (A-10)(in Chinese)
650. Liu, M. (2020). Capturing potential market segment before promoting the trading platform, Macao Daily, March 16, 2020. (A-10)(in Chinese)
651. Liu, M. (2020). Solving human resource problem helps business expansion, Macao Daily, March 9, 2020. (A-10)(in Chinese)
652. Liu, M. (2020). Organizing theme activities to increase brand awareness, Macao Daily, March 2, 2020. (A-10)(in Chinese)
653. Liu, M. (2020). Inviting previous customers to share their reflections for establishing word-of-mouth effect, Macao Daily, February 24, 2020. (A-10)(in Chinese)
654. Liu, M. (2020). Expanding in Greater Bay Area and optimizing business model to attract venture capital investment, Macao Daily, February 17, 2020. (A-10)(in Chinese)
655. Liu, M. (2020). Introducing health-enhancing product during novel coronavirus period to increase revenue, Macao Daily, February 10, 2020. (A-10)(in Chinese)

656. Liu, M. (2020). Clarifying market position and marketing mix enhances promotion, Macao Daily, February 3, 2020. (A-10)(in Chinese)
657. Liu, M. (2020). Local small, medium and micro suppliers support programme in Macau: A win-win complementary opportunity worth catching for expansion development, Macao Daily, January 28, 2020. (A-12)(in Chinese)
658. Liu, M. (2020). Highlighting ‘R&D in Korea’ helps to promote the new cosmetics brand, Macao Daily, January 27, 2020. (A-10)(in Chinese)
659. Liu, M. (2020). Promoting professional certification/recognition and signing long-term contract to lock market share with focusing on short-tern profit, Macao Daily, January 20, 2020. (A-10)(in Chinese)
660. Liu, M. (2020). Focusing on business market and finding partners in greater bay area, Macao Daily, January 13, 2020. (A-10)(in Chinese)
661. Liu, M. (2020). Targeting specific group with promotion priority, Macao Daily, January 6, 2020. (A-10)(in Chinese)
662. Liu, M. (2019). Cooperating with similar operators in Greater Bay Area to increase revenue, Macao Daily, December 30, 2019. (A-10)(in Chinese)
663. Liu, M. (2019). Enlarge market coverage and increase user numbers, Macao Daily, December 23, 2019. (A-10)(in Chinese)
664. Liu, M. (2019). Inviting endorsers helps to branding, Macao Daily, December 16, 2019. (A-10)(in Chinese)
665. Liu, M. (2019). Offering monthly billing plan for market penetration, Macao Daily, December 9, 2019. (A-10)(in Chinese)
666. Liu, M. (2019). Focusing on customized products and enhancing online selling, Macao Daily, December 2, 2019. (A-10)(in Chinese)
667. Liu, M. (2019). Focusing on featured products and positioning them well by winning awards, Macao Daily, November 25, 2019. (A-10)(in Chinese)
668. Liu, M. (2019). Promoting popular products based on creativity, Macao Daily, November 18, 2019. (A-10)(in Chinese)
669. Liu, M. (2019). Establishing reputation and awareness by developing model enterprises, Macao Daily, November 11, 2019. (A-10)(in Chinese)
670. Liu, M. (2019). Delivering message about life philosophy with sales about florist theme, Macao Daily, November 4, 2019. (A-10)(in Chinese)
671. Liu, M. (2019). Training part-time employees to tackle the labor shortage, Macao Daily, October 28, 2019. (A-10)(in Chinese)
672. Liu, M. (2019). Increasing revenue mainly rely on branding supplemented by original equipment manufacturing, Macao Daily, October 21, 2019. (A-10)(in Chinese)
673. Liu, M. (2019). Examining marketing mix to increase profitability, Macao Daily, October 14, 2019. (A-10)(in Chinese)
674. Liu, M. (2019). Organizing theme activities to build reputation, Macao Daily, October 7, 2019. (A-10)(in Chinese)
675. Liu, M. (2019). Maintaining competitive advantage originated from high quality differentiation, Macao Daily, September 30, 2019. (A-10)(in Chinese)
676. Liu, M. (2019). Enhancing promotion through strategic alliance, Macao Daily, September 23, 2019. (A-10)(in Chinese)
677. Liu, M. (2019). Analyzing demand and preparing commodities precisely, Macao Daily, September 16, 2019. (A-10)(in Chinese)
678. Liu, M. (2019). Fine tuning brand position to make differentiation outstanding, Macao Daily, September 9, 2019. (A-10)(in Chinese)
679. Liu, M. (2019). Building brand image in greater bay area with enhanced sales system, Macao Daily, September 2, 2019. (A-10)(in Chinese)
680. Liu, M. (2019). Introducing reservation service to attract middle-high end market, Macao Daily, August 26, 2019. (A-10)(in Chinese)
681. Liu, M. (2019). Applying installment to improve cash flow, Macao Daily, August 19, 2019. (A-10)(in Chinese)
682. Liu, M. (2019). Leveraging space in rooftop and balcony to tell stories of Macau, Macao Daily, August 12, 2019. (A-10)(in Chinese)
683. Liu, M. (2019). Emphasizing product features and enhancing brand promotion, Macao Daily, August 5, 2019. (A-10)(in Chinese)
684. Liu, M. (2019). The first priority is to enlarge customer base, Macao Daily, July 29, 2019. (A-10)(in Chinese)
685. Liu, M. (2019). Expanding group orders to increase revenue, Macao Daily, July 22, 2019. (A-10)(in Chinese)
686. Liu, M. (2019). Maintaining original advantage and creating unique market position, Macao Daily, July 15, 2019. (A-10)(in Chinese)
687. Liu, M. (2019). Empathizing product differentiation and brand image, Macao Daily, July 8, 2019. (A-10)(in Chinese)
688. Liu, M. (2019). Organizing more events for more sales and revenue, Macao Daily, July 1, 2019. (A-10)(in Chinese)
689. Liu, M. (2019). Finding business partners to share risks together, Macao Daily, June 24, 2019. (A-10)(in Chinese)
690. Liu, M. (2019). Integrating limited resources and focusing on market with advantage, Macao Daily, June 17, 2019. (A-10)(in Chinese)
691. Liu, M. (2019). Enhancing promotion and increasing brand awareness, Macao Daily, June 10, 2019. (A-10)(in Chinese)
692. Liu, M. (2019). Empathizing intangible and emotional brand value to attract customers, Macao Daily, June 3, 2019. (A-10)(in Chinese)
693. Liu, M. (2019). Telling a good brand story and enhancing promotion, Macao Daily, May 27, 2019. (A-10)(in Chinese)
694. Liu, M. (2019). Strengthening health product and group order development, Macao Daily, May 20, 2019. (A-10)(in Chinese)
695. Liu, M. (2019). Empathizing on product features and expanding business markets, Macao Daily, May 13, 2019. (A-10)(in Chinese)
696. Liu, M. (2019). Considering ‘high low pricing’ to transform and increase revenue, Macao Daily, May 6, 2019. (A-10)(in Chinese)
697. Liu, M. (2019). Focusing on wholesale business with small profits but quick turnover business model, Macao Daily, April 29, 2019. (A-10)(in Chinese)
698. Liu, M. (2019). Expanding to business market for increasing florist sales, Macao Daily, April 22, 2019. (A-10)(in Chinese)
699. Liu, M. (2019). Adjusting marketing strategy by following market trends, Macao Daily, April 15, 2019. (A-10)(in Chinese)
700. Liu, M. (2019). Creating unique selling proposition to expand business, Macao Daily, April 8, 2019. (A-10)(in Chinese)
701. Liu, M. (2019). Being nostalgic but innovative at the same time to attract more customers, Macao Daily, April 1, 2019. (A-10)(in Chinese)
702. Liu, M. (2019). Including two styles in one store to increase customer base and revenue, Macao Daily, March 25, 2019. (A-10)(in Chinese)
703. Liu, M. (2019). Maintaining high end theme brand position and increasing revenue by arranging tournament performances, Macao Daily, March 18, 2019. (A-10)(in Chinese)
704. Liu, M. (2019). Introducing breakfast and lunch set and evaluating catering business, Macao Daily, March 11, 2019. (A-10)(in Chinese)
705. Liu, M. (2019). Introducing featured products without promoting ice cream delivery, Macao Daily, March 4, 2019. (A-10)(in Chinese)
706. Liu, M. (2019). Altering brand image and emphasizing natural features to expand market, Macao Daily, February 25, 2019. (A-10)(in Chinese)
707. Liu, M. (2019). Promoting culture, allocating resources, and getting right position, Macao Daily, February 18, 2019. (A-10)(in Chinese)
708. Liu, M. (2019). Setting online shops saves cost; expanding to international markets increases revenue, Macao Daily, February 11, 2019. (A-10)(in Chinese)
709. Liu, M. (2019). Moderately adjusting product line helps to increase revenue, Macao Daily, February 4, 2019. (A-10)(in Chinese)
710. Liu, M. (2019). Maintaining high quality market position with differentiated image, Macao Daily, January 28, 2019. (A-10)(in Chinese)
711. Liu, M. (2019). Leveraging legal and branding advantages to expand markets in mainland China, Macao Daily, January 21, 2019. (A-10)(in Chinese)
712. Liu, M. (2019). Maintaining featured product and enhancing new product development, Macao Daily, January 14, 2019. (A-10)(in Chinese)
713. Liu, M. (2019). Clarifying business position and enhancing business buyers, Macao Daily, January 7, 2019. (A-10)(in Chinese)
714. Liu, M. (2018). Shutting down physical store and repositioning marketing/business, Macao Daily, December 31, 2018. (A-10)(in Chinese)
715. Liu, M. (2018). Maintaining existing operation in Macau but expanding business in Greater Bay Area markets, Macao Daily, December 24, 2018. (A-10)(in Chinese)
716. Liu, M. (2018). Enlarging dried seafood sales and considering moving store location, Macao Daily, December 17, 2018. (A-10)(in Chinese)
717. Liu, M. (2018). ‘Made in Macau’ enhances sales through CEPA, Macao Daily, December 10, 2018. (A-10)(in Chinese)
718. Liu, M. (2018). Suggesting to transform business focus while expanding to tourist market is difficult, Macao Daily, December, 3, 2018. (A-10)(in Chinese)
719. Liu, M. (2018). Focusing on takeaway snack business and exploring possible business in upstream of industrial chain, Macao Daily, November, 26, 2018. (A-10)(in Chinese)
720. Liu, M. (2018). Making delivery coverage includes Macau and Taipa is the first priority, Macao Daily, November, 19, 2018. (A-10)(in Chinese)
721. Liu, M. (2018). Gradually increasing sales percentage from self-designed products, Macao Daily, November, 12, 2018. (A-10)(in Chinese)
722. Liu, M. (2018). Promoting unique selling proposition to expand market, Macao Daily, November, 5, 2018. (A-10)(in Chinese)
723. Liu, M. (2018). Developing business market and entering Greater Bay area, Macao Daily, October 29, 2018. (A-10)(in Chinese)
724. Liu, M. (2018). Hiring more teachers to enlarge business capacity and increase revenue, Macao Daily, October 22, 2018. (A-10)(in Chinese)
725. Liu, M. (2018). Focusing on consistent management and quality control in business expansion, Macao Daily, October 15, 2018. (A-10)(in Chinese)
726. Liu, M. (2018). Expanding to tourist market, business market, Greater Bay area, Macao Daily, October 8, 2018. (A-10)(in Chinese)
727. Liu, M. (2018). Focusing on business market and adjusting business model, Macao Daily, October 1, 2018. (A-10)(in Chinese)
728. Liu, M. (2018). Entering international markets to increase sales and lower unit cost, Macao Daily, September 24, 2018. (A-10)(in Chinese)
729. Liu, M. (2018). Empathizing professionalism helps to develop business market, Macao Daily, September 17, 2018. (A-10)(in Chinese)
730. Liu, M. (2018). Outsourcing can be considered based on different cases, Macao Daily, September 10, 2018. (A-10)(in Chinese)
731. Liu, M. (2018). Conducting survey to identify market position before developing new dessert product line, Macao Daily, September 3, 2018. (A-10)(in Chinese)
732. Liu, M. (2018). Market and product expansion for revenue increase, Macao Daily, August 27, 2018. (A-10)(in Chinese)
733. Liu, M. (2018). Excellent product and service increase customer satisfaction, Macao Daily, August 20, 2018. (A-10)(in Chinese)
734. Liu, M. (2018). Low pricing packages help to attract SMEs and household market, Macao Daily, August 13, 2018. (A-10)(in Chinese)
735. Liu, M. (2018). Cooperating with fashion brand and enhancing high end tailor-made business, Macao Daily, August 6, 2018. (A-10)(in Chinese)
736. Liu, M. (2018). Adjusting pricing and promotion campaign and introducing new value added service, Macao Daily, July 30, 2018. (A-10)(in Chinese)
737. Liu, M. (2018). Enhancing quality, increasing price, and expanding to Greater Bay area market, Macao Daily, July 23, 2018. (A-10)(in Chinese)
738. Liu, M. (2018). Emphasizing ratio of sales per square foot of selling space when expanding new stores, Macao Daily, July 16, 2018. (A-10)(in Chinese)
739. Liu, M. (2018). Decreasing rental cost by or implementing none-store retailing or sharing store with others, Macao Daily, July 9, 2018. (A-10)(in Chinese)
740. Liu, M. (2018). Examining sales structure and improving product line mix, Macao Daily, July 2, 2018. (A-10)(in Chinese)
741. Liu, M. (2018). Increasing revenue through various approaches, Macao Daily, June 25, 2018. (A-10)(in Chinese)
742. Liu, M. (2018). Expanding to dinner time to increase revenue without opening new store, Macao Daily, June 18, 2018. (A-10)(in Chinese)
743. Liu, M. (2018). Expanding to mature or potential markets in Greater Bay Area, Macao Daily, June 11, 2018. (A-10)(in Chinese)
744. Liu, M. (2018). Setting more vending machines which are necessary distribution channels, Macao Daily, June 4, 2018. (A-10)(in Chinese)
745. Liu, M. (2018). SMEs may be under pressure when gaming industry recovers from recess, Macao Daily, May 31, 2018. (A-10)(in Chinese)
746. Liu, M. (2018). Increasing brand awareness and attracting middle class in Guangdong-Hong Kong-Macau Greater Bay Area, Macao Daily, May 30, 2018. (A-10)(in Chinese)
747. Liu, M. (2018). Keeping existing customers and attracting new customers through various approaches, Macao Daily, May 21, 2018. (A-10)(in Chinese)
748. Liu, M. (2018). Slightly adjusting business structure to expand business in non-peak hours, Macao Daily, May 14, 2018. (A-10)(in Chinese)
749. Liu, M. (2018). Increasing revenue and customer base through employee benefit promotion and group orders, Macao Daily, May 7, 2018. (A-10)(in Chinese)
750. Liu, M. (2018). Expanding mainland market by promoting accredited product/service, Macao Daily, April 30, 2018. (A-10)(in Chinese)
751. Liu, M. (2018). Introducing creative courses to overcome revenue gap between peak season and normal season, Macao Daily, April 23, 2018. (A-10)(in Chinese)
752. Liu, M. (2018). Promoting brand with celebrity effect, Macao Daily, April 16, 2018. (A-10)(in Chinese)
753. Liu, M. (2018). Making the store a “must-visit” attraction of tourists in Macau first, Macao Daily, April 9, 2018. (A-10)(in Chinese)
754. Liu, M. (2018). Improving price-performance ratio to stimulate more sales, Macao Daily, March 26, 2018. (A-10)(in Chinese)
755. Liu, M. (2018). Expanding business market and enhancing industrial corporation, Macao Daily, March 19, 2018. (A-10)(in Chinese)
756. Liu, M. (2018). Promoting brand and enlarging customer base by introducing new products, Macao Daily, March 12, 2018. (A-10)(in Chinese)
757. Liu, M. (2018). Making product feature outstanding by following ‘boutique approach’, Macao Daily, March 5, 2018. (A-10)(in Chinese)
758. Liu, M. (2018). Original fashion brands need to promote brand identity and spirit, Macao Daily, February 26, 2018. (A-10)(in Chinese)
759. Liu, M. (2018). Analyzing industry development in the future and renting new store to release financial pressure, Macao Daily, February 19, 2018. (A-10)(in Chinese)
760. Liu, M. (2018). Spending time rather on market development than product development, Macao Daily, February 12, 2018. (A-10)(in Chinese)
761. Liu, M. (2018). Insisting “quality first” to win professional recognition, Macao Daily, February 5, 2018. (A-10)(in Chinese)
762. Liu, M. (2018). Flexible pricing strategy helps revenue increase without establishing more branches, Macao Daily, January 29, 2018. (A-10)(in Chinese)
763. Liu, M. (2018). Tangible store is not necessary in Macau at this moment; expanding to mainland by focusing on kids’ market, Macao Daily, January 22, 2018. (A-10)(in Chinese)
764. Liu, M. (2018). making special/feature products outstanding through internet promotion, Macao Daily, January 15, 2018. (A-10)(in Chinese)
765. Liu, M. (2018). The tip for operating a small shop: Increasing revenue and decrease cost, Macao Daily, January 8, 2018. (A-10)(in Chinese)
766. Liu, M. (2018). Reinforcing unique service quality/experience and expand gradually, Macao Daily, January 1, 2018. (A-10)(in Chinese)
767. Liu, M. (2017). Extending/leveraging brand image to beauty salon service, Macao Daily, December 25, 2017. (A-10)(in Chinese)
768. Liu, M. (2017). Opening new branches for market expansion, Macao Daily, December 18, 2017. (A-10)(in Chinese)
769. Liu, M. (2017). Applying for international accreditation for global market expansion, Macao Daily, December 11, 2017. (A-10)(in Chinese)
770. Liu, M. (2017). Charging differently in different time period to increase and moderate customer traffic, Macao Daily, December 4, 2017. (A-10)(in Chinese)
771. Liu, M. (2017). Leveraging internet and word-of-mouth effect to expand market, Macao Daily, November 27, 2017. (A-10)(in Chinese)
772. Liu, M. (2017). Utilizing new viewpoint and resource from a new industry, Macao Daily, November 20, 2017. (A-10)(in Chinese)
773. Liu, M. (2017). Making natural brand image outstanding enhances business expansion, Macao Daily, November 13, 2017. (A-10)(in Chinese)
774. Liu, M. (2017). Making ‘100% natural’ brand image helps to expansion, Macao Daily, November 6, 2017. (A-10)(in Chinese)
775. Liu, M. (2017). Finding a precise market position for establishing brand(s), Macao Daily, October 23, 2017. (A-10)(in Chinese)
776. Liu, M. (2017). Conducting focusing marketing and promoting by offering classes with rented venue, Macao Daily, October 16, 2017. (A-10)(in Chinese)
777. Liu, M. (2017). Regulating business operation and expanding help to financing, Macao Daily, October 9, 2017. (A-10)(in Chinese)
778. Liu, M. (2017). Rethinking business model, Macao Daily, October 2, 2017. (A-10)(in Chinese)
779. Liu, M. (2017). Balancing supply in high/low seasons to expand business, Macao Daily, September 25, 2017. (A-10)(in Chinese)
780. Liu, M. (2017). Promoting health and convenience to expand decently, Macao Daily, September 18, 2017. (A-10)(in Chinese)
781. Liu, M. (2017). Price discount is a short-tern way; bundle selling can be consider, Macao Daily, September 11, 2017. (A-10)(in Chinese)
782. Liu, M. (2017). Business scale depends on how much resources you have, Macao Daily, September 4, 2017. (A-10)(in Chinese)
783. Liu, M. (2017). Franchising helps to expand market and increase revenue, Macao Daily, August 28, 2017. (A-10)(in Chinese)
784. Liu, M. (2017). Moderately diversify product lines in middle-end market position, Macao Daily, August 21, 2017. (A-10)(in Chinese)
785. Liu, M. (2017). Expanding product category and teaching capacity decently, Macao Daily, August 14, 2017. (A-10)(in Chinese)
786. Liu, M. (2017). Building brand helps to revenue increase and long-term development, Macao Daily, August 7, 2017. (A-10)(in Chinese)
787. Liu, M. (2017). Collaborating with celebrity to build brand image, Macao Daily, July 31, 2017. (A-10)(in Chinese)
788. Liu, M. (2017). Promoting more about convenience and added value for market expansion, Macao Daily, July 24, 2017. (A-10)(in Chinese)
789. Liu, M. (2017). Promoting differentiated and high quality products helps to market expansion, Macao Daily, July 17, 2017. (A-10)(in Chinese)
790. Liu, M. (2017). Expanding markets for revenue growth, Macao Daily, July 10, 2017. (A-10)(in Chinese)
791. Liu, M. (2017). Differentiation creates larger market, Macao Daily, July 3, 2017. (A-10)(in Chinese)
792. Liu, M. (2017). Empathizing convenience and added value, Macao Daily, June 26, 2017. (A-10)(in Chinese)
793. Liu, M. (2017). Empathizing customer experience and enhancing business market, Macao Daily, June 19, 2017. (A-10)(in Chinese)
794. Liu, M. (2017). Maintaining unique selling proposition (USP) to expand decently, Macao Daily, June 12, 2017. (A-10)(in Chinese)
795. Liu, M. (2017). Keeping advantage to expand gradually, Macao Daily, June 5, 2017. (A-10)(in Chinese)
796. Liu, M. (2017). Enhancing promotion and global expansion after stable revenue flow, Macao Daily, May 29, 2017. (A-10)(in Chinese)
797. Liu, M. (2017). Re-positioning and adjusting business operation, Macao Daily, May 22, 2017. (A-10)(in Chinese)
798. Liu, M. (2017). Adjusting operation to increase business capacity, Macao Daily, May 15, 2017. (A-10)(in Chinese)
799. Liu, M. (2017). Market development helps to revenue increase, Macao Daily, May 8, 2017. (A-10)(in Chinese)
800. Liu, M. (2017). Finding right market position first then promote the brand, Macao Daily, May 1, 2017. (A-10)(in Chinese)
801. Liu, M. (2017). Developing new market and new product enhances sales, Macao Daily, April 24, 2017. (A-10)(in Chinese)
802. Liu, M. (2017). Seeking for overseas distribution channels to increase sales, Macao Daily, April 17, 2017. (A-10)(in Chinese)
803. Liu, M. (2017). Introducing unique product/service or exclusive business model, Macao Daily, April 10, 2017. (A-10)(in Chinese)
804. Liu, M. (2017). Improving marketing mix to increase revenue, Macao Daily, April 3, 2017. (A-10)(in Chinese)
805. Liu, M. (2017). Focusing on middle to high end business markets, Macao Daily, March 27, 2017. (A-10)(in Chinese)
806. Liu, M. (2017). Emphasizing on added value to keep existing customers and to attract new customers, Macao Daily, March 20, 2017. (A-10)(in Chinese)
807. Liu, M. (2017). Decreasing cost by lower rental and enlarging service scope, Macao Daily, March 13, 2017. (A-10)(in Chinese)
808. Liu, M. (2017). Adjusting business model for long-term development, Macao Daily, March 6, 2017. (A-10)(in Chinese)
809. Liu, M. (2017). Improving marketing mix for revenue generation, Macao Daily, February 27, 2017. (A-10)(in Chinese)
810. Liu, M. (2017). Unmanned aerial vehicles: Focusing on business-to-business market first, Macao Daily, February 20, 2017. (A-10)(in Chinese)
811. Liu, M. (2017). Apply product-market expansion grid to increase revenue, Macao Daily, February 13, 2017. (A-10)(in Chinese)
812. Liu, M. (2017). Middle to high end limited offering makes difference, Macao Daily, February 6, 2017. (A-10)(in Chinese)
813. Liu, M. (2017). Precise positioning: balancing between reality and dream, Macao Daily, January 30, 2017. (A-10)(in Chinese)
814. Liu, M. (2017). Developing new customers for increasing revenue, Macao Daily, January 23, 2017. (A-10)(in Chinese)
815. Liu, M. (2017). Mini beauty salon emphasizes on excellent and considerate service, Macao Daily, January 16, 2017. (A-10)(in Chinese)
816. Liu, M. (2017), Depending on professionals to involve animation industrial chain in mainland China, Macao Daily, January 9, 2017. (A-10)(in Chinese)
817. Liu, M. (2017). Improving promotion and online sales, Macao Daily, January 2, 2017. (A-10)(in Chinese)
818. Liu, M. (2016). Enhancing online sales to further market development, Macao Daily, December 26, 2016. (A-10)(in Chinese)
819. Liu, M. (2016). Thinking about new business model and new market, Macao Daily, December 19, 2016. (A-10)(in Chinese)
820. Liu, M. (2016). Leveraging professional market to expand to mass market, Macao Daily, December 12, 2016. (A-10)(in Chinese)
821. Liu, M. (2016). Balancing mission and reality to clarify market position, Macao Daily, December 5, 2016. (A-10)(in Chinese)
822. Liu, M. (2016). Developing business with beneficial policies and franchise opportunities, Macao Daily, November 28, 2016. (A-10)(in Chinese)
823. Liu, M. (2016). Diversifying customer bases through decent product mix, Macao Daily, November 21, 2016. (A-10)(in Chinese)
824. Liu, M. (2016). Optimizing operational process and building strategic alliance, Macao Daily, November 14, 2016. (A-10)(in Chinese)
825. Liu, M. (2016). Adjusting price and exploring new markets for revenue increase, Macao Daily, November 7, 2016. (A-10)(in Chinese)
826. Liu, M. (2016). Introducing brand management with original advantage and features, Macao Daily, October 31, 2016. (A-10)(in Chinese)
827. Liu, M. (2016). Setting unified price range in contract to avoid internal competition, Macao Daily, October 24, 2016. (A-10)(in Chinese)
828. Liu, M. (2016). Improving brand positioning for better expansion, Macao Daily, October 17, 2016. (A-11)(in Chinese)
829. Liu, M. (2016). Changing store image and attracting high end business clients, Macao Daily, October 10, 2016. (A-10)(in Chinese)
830. Liu, M. (2016). Focusing on branding first then expanding markets for more revenue, Macao Daily, October 3, 2016. (A-10)(in Chinese)
831. Liu, M. (2016). Applying country-of-origin effect to enhance branding, Macao Daily, September 26, 2016. (A-10)(in Chinese)
832. Liu, M. (2016). Introducing unique products to attract customers’ purchase, Macao Daily, September 19, 2016. (A-10)(in Chinese)
833. Liu, M. (2016). Developing frequent visitors for branding is the first priority, Macao Daily, September 12, 2016. (A-10)(in Chinese)
834. Liu, M. (2016). Improving online marketing would be an alternative of establishing new store, Macao Daily, September 5, 2016. (A-10)(in Chinese)
835. Liu, M. (2016). Applying reservation system to win middle to high end customers in mainland China, Macao Daily, August 29, 2016. (A-10)(in Chinese)
836. Liu, M. (2016). Enhancing human resource and product portfolio to enter catering market, Macao Daily, August 22, 2016. (A-10)(in Chinese)
837. Liu, M. (2016). Expanding customer base and considering new product introduction, Macao Daily, August 15, 2016. (A-10)(in Chinese)
838. Liu, M. (2016). Following the trend when operating a specific e-commerce, Macao Daily, August 8, 2016. (A-10)(in Chinese)
839. Liu, M. (2016). Putting business clients in first priority with different sale plans, Macao Daily, August 1, 2016. (A-10)(in Chinese)
840. Liu, M. (2016). Positioning correctly for target customers, Macao Daily, July 25, 2016. (A-10)(in Chinese)
841. Liu, M. (2016). Increasing sales gross profit by offering unique design, Macao Daily, July 18, 2016. (A-10)(in Chinese)
842. Liu, M. (2016). Differentiated pricing develops new customers, Macao Daily, July 11, 2016. (A-10)(in Chinese)
843. Liu, M. (2016). Catching the timing and improving business market promotion, Macao Daily, July 4, 2016. (A-10)(in Chinese)
844. Liu, M. (2016). Diversifying business and promoting more to increase revenue, Macao Daily, June 27, 2016. (A-10)(in Chinese)
845. Liu, M. (2016). Confirming business theme and features to attract target customers, Macao Daily, June 20, 2016. (A-10)(in Chinese)
846. Liu, M. (2016). Targeting on right segments with decent market position, Macao Daily, June 13, 2016. (A-10)(in Chinese)
847. Liu, M. (2016). Increasing added value through professional and award-winning image, Macao Daily, June 6, 2016. (A-10)(in Chinese)
848. Liu, M. (2016). Expanding appropriately at the right time, Macao Daily, May 30, 2016. (A-10)(in Chinese)
849. Liu, M. (2016). Making differentiation outstanding so customers can recognize, Macao Daily, May 23, 2016. (A-10)(in Chinese)
850. Liu, M. (2016). Targeting right market segments and introducing featured products, Macao Daily, May 16, 2016. (A-10)(in Chinese)
851. Liu, M. (2016). Adjusting business model to increase revenue and decrease cost, Macao Daily, May 9, 2016. (A-10)(in Chinese)
852. Liu, M. (2016). Becoming more professional to win consumers’ recognition, Macao Daily, May 2, 2016. (A-10)(in Chinese)
853. Liu, M. (2016). Establishing consumer preference, Macao Daily, April 25, 2016. (A-10)(in Chinese)
854. Liu, M. (2016). Maintaining high quality to keep existing customers and waiting for word-of-mouth effect to attract new customers, Macao Daily, April 18, 2016. (A-10)(in Chinese)
855. Liu, M. (2016). Expanding to franchise business after stable development of first store, Macao Daily, April 11, 2016. (A-10)(in Chinese)
856. Liu, M. (2016). Focusing on business clients and high-end families first, Macao Daily, April 4, 2016. (A-10)(in Chinese)
857. Liu, M. (2016). Cooperating with others to enrich brand equality, Macao Daily, March 28, 2016. (A-10)(in Chinese)
858. Liu, M. (2016). Adjusting business: keep the best and give up the under-performed one, Macao Daily, March 21, 2016. (A-10)(in Chinese)
859. Liu, M. (2016). Entrepreneurship: Starting your business with your expertise and do it after carefully evaluation, Macao Daily, March 14, 2016. (A-10)(in Chinese)
860. Liu, M. (2016). A new brand needs to empathize on differentiation, Macao Daily, March 7, 2016. (A-10)(in Chinese)
861. Liu, M. (2016). Strengthening brand and upgrading product portfolio, Macao Daily, February 29, 2016. (A-10)(in Chinese)
862. Liu, M. (2016). Maintaining current business model and improving promotion, Macao Daily, February 22, 2016. (A-10)(in Chinese)
863. Liu, M. (2016). Focusing on developing business market, Macao Daily, February 15, 2016. (A-10)(in Chinese)
864. Liu, M. (2016). Re-positioning brand first, considering expansion carefully, Macao Daily, February 8, 2016. (A-10)(in Chinese)
865. Liu, M. (2016). Increasing capacity with minor operational adjustment, Macao Daily, February 1, 2016. (A-10)(in Chinese)
866. Liu, M. (2016). Modifying marketing strategies base on consumer habits, Macao Daily, January 25, 2016. (A-10)(in Chinese)
867. Liu, M. (2016). Establishing high-end market position by winning awards, Macao Daily, January 18, 2016. (A-10)(in Chinese)
868. Liu, M. (2016). Promoting brand to establish professional image, Macao Daily, January 11, 2016. (A-10)(in Chinese)
869. Liu, M. (2016). Corporate with educational institutes for more influence, Macao Daily, January 4, 2016. (A-10)(in Chinese)
870. Liu, M. (2015). Establishing a complex for cultural and creative industries, Macao Daily, December 28, 2015. (A-10)(in Chinese)
871. Liu, M. (2015). Differentiation makes corporate competitiveness outstanding, Macao Daily, December 21, 2015. (A-10)(in Chinese)
872. Liu, M. (2015). Re-positioning for better development, Macao Daily, December 14, 2015. (A-10)(in Chinese)
873. Liu, M. (2015). Expansion through franchising to increase brand awareness, Macao Daily, December 7, 2015. (A-10)(in Chinese)
874. Liu, M. (2015). Improving promotion to expand new markets, Macao Daily, November 30, 2015. (A-10)(in Chinese)
875. Liu, M. (2015). Keep ‘high price-performance ratio’ strategy for business expansion, Macao Daily, November 23, 2015. (A-10)(in Chinese)
876. Liu, M. (2015). Exploring business clients and adjusting price, Macao Daily, November 16, 2015. (A-10)(in Chinese)
877. Liu, M. (2015). Keep promoting high quality products enhances branding, Macao Daily, November 9, 2015. (A-10)(in Chinese)
878. Liu, M. (2015). Added product/service enhances revenue, Macao Daily, November 2, 2015. (A-10)(in Chinese)
879. Liu, M. (2015). Cooperating with local associations to accumulate customer and revenue, Macao Daily, October 26, 2015. (A-10)(in Chinese)
880. Liu, M. (2015). Adding service to attract customer visits on weekdays, Macao Daily, October 19, 2015. (A-10)(in Chinese)
881. Liu, M. (2015). Maintaining key success factors for market expansion, Macao Daily, October 12, 2015. (A-10)(in Chinese)
882. Liu, M. (2015). Introducing promotion deals in economic recession, Macao Daily, October 5, 2015. (A-10)(in Chinese)
883. Liu, M. (2015). Developing in stable pace in economic recession, Macao Daily, September 28, 2015. (A-10)(in Chinese)
884. Liu, M. (2015). Expanding of the scale moderately and improving publicity, Macao Daily, September 21, 2015. (A-10)(in Chinese)
885. Liu, M. (2015). Maintaining high quality product and expanding carefully, Macao Daily, September 14, 2015. (A-10)(in Chinese)
886. Liu, M. (2015). Increase professional image and awareness, Macao Daily, September 7, 2015. (A-10)(in Chinese)
887. Liu, M. (2015). Cooperating with mature partners, Macao Daily, August 31, 2015. (A-10)(in Chinese)
888. Liu, M. (2015). Promoting service with professional image is the key, Macao Daily, August 24, 2015. (A-10)(in Chinese)
889. Liu, M. (2015). Empathizing added value through brand alliance, Macao Daily, August 17, 2015. (A-10)(in Chinese)
890. Liu, M. (2015). Strengthening promotion to increase recognition, Macao Daily, August 10, 2015. (A-10)(in Chinese)
891. Liu, M. (2015). Insisting marketing differentiation and unique selling proposition, Macao Daily, August 3, 2015. (A-10)(in Chinese)
892. Liu, M. (2015). Increasing revenue by utilizing space or up-scaling business, Macao Daily, July 27, 2015. (A-10)(in Chinese)
893. Liu, M. (2015). Expanding business and seeking talents outside local market, Macao Daily, July 20, 2015. (A-10)(in Chinese)
894. Liu, M. (2015). Enhancing business development and mass promotion, Macao Daily, July 13, 2015. (A-10)(in Chinese)
895. Liu, M. (2015). Cooperating with associations with motivation-related themes, Macao Daily, July 6, 2015. (A-10)(in Chinese)
896. Liu, M. (2015). Enhancing horizontal alliances to increase awareness, Macao Daily, June 29, 2015. (A-10)(in Chinese)
897. Liu, M. (2015). Developing marketing mix and expanding to adult educational market, Macao Daily, June 22, 2015. (A-10)(in Chinese)
898. Liu, M. (2015). Establishing a しんやしょくどう-styled food stand, Macao Daily, June 15, 2015. (A-10)(in Chinese)
899. Liu, M. (2015). Expanding business capacity appropriately, Macao Daily, June 8, 2015. (A-10)(in Chinese)
900. Liu, M. (2015). Carefully evaluating market potential before expanding, Macao Daily, June 1, 2015. (A-10)(in Chinese)
901. Liu, M. (2015). Establishing brand with organic concept, Macao Daily, May 25, 2015.(A-10)(in Chinese)
902. Liu, M. (2015). Keeping delivering excellent service to increase sales, Macao Daily, May 18, 2015.(A-10)(in Chinese)
903. Liu, M. (2015). Making unique features outstanding and adjusting revenue-cost structure, Macao Daily, May 11, 2015.(A-10)(in Chinese)
904. Liu, M. (2015). Creating economy of scale by expanding market, Macao Daily, May 4, 2015.(A-10)(in Chinese)
905. Liu, M. (2015). Developing by following product/market expansion grid, Macao Daily, April 27, 2015. (A-10)(in Chinese)
906. Liu, M. (2015). Conducting different marketing strategies for high/low season, Macao Daily, April 20, 2015. (A-10)(in Chinese)
907. Liu, M. (2015). Attracting customer with clear positioning, Macao Daily, April 13, 2015. (A-10)(in Chinese)
908. Liu, M. (2015). Expanding sales points and offering diversified payment methods, Macao Daily, April 6, 2015. (A-10)(in Chinese)
909. Liu, M. (2015). Attracting young and business clients with promotion, Macao Daily, March 30, 2015. (A-10)(in Chinese)
910. Liu, M. (2015). Repositioning by adjusting product lines, Macao Daily, March 23, 2015. (A-10)(in Chinese)
911. Liu, M. (2015). Providing excellent service for building brand, Macao Daily, March 16, 2015. (A-10)(in Chinese)
912. Liu, M. (2015). Enhance first-mover advantage and increase capacity, Macao Daily, March 9, 2015. (A-10)(in Chinese)
913. Liu, M. (2015). Increasing sales by leveraging word-of-mouth and celebrity endorsement, Macao Daily, March 2, 2015. (A-10)(in Chinese)
914. Liu, M. (2015). Maintaining advantage, avoiding potential risk, Macao Daily, February 23, 2015. (A-10)(in Chinese)
915. Liu, M. (2015). Expanding steadily by accumulating customer, Macao Daily, February 16, 2015. (A-10)(in Chinese)
916. Liu, M. (2015). Developing new products and expanding new markets, Macao Daily, February 9, 2015. (A-10)(in Chinese)
917. Liu, M. (2015). Continuing cultural course when it enhances sales, Macao Daily, February 2, 2015. (A-10)(in Chinese)
918. Liu, M. (2015). Keeping unique selling proposition and conducting brand extension, Macao Daily, January 26, 2015. (A-10)(in Chinese)
919. Liu, M. (2015). Properly adjusting selling model and focusing online sales, Macao Daily, January 19, 2015. (A-10)(in Chinese)
920. Liu, M. (2015). Insisting original taste to win customer support, Macao Daily, January 12, 2015. (A-10)(in Chinese)
921. Liu, M. (2015). Introducing exclusive products and developing new customers, Macao Daily, January 5, 2015.(A-10)(in Chinese)
922. Liu, M. (2014). Adjusting marketing mix to increase profit, Macao Daily, December 29, 2014.(A-10)(in Chinese)
923. Liu, M. (2014). Cultural & Creative Industries: Combining with market need for sustainable development, Macao Daily, December 22, 2014.(A-10)(in Chinese)
924. Liu, M. (2014). Keeping fashion taste for long term development, Macao Daily, December 15, 2014.(A-10)(in Chinese)
925. Liu, M. (2014). Taking policy advantage to help SMEs to expand, Macao Daily, December 8, 2014.(A-10)(in Chinese)
926. Liu, M. (2014). Beware cost control and quality content, Macao Daily, December 1, 2014.(A-10)(in Chinese)
927. Liu, M. (2014). Using first-mover advantages to create market value, Macao Daily, November 24, 2014.(A-10)(in Chinese)
928. Liu, M. (2014). Implementing focus strategy shapes professional image, Macao Daily, November 17, 2014.(A-10)(in Chinese)
929. Liu, M. (2014). Reasonable expansion creates economy of scale , Macao Daily, November 10, 2014.(A-10)(in Chinese)
930. Liu, M. (2014). Making professional characteristics outstanding to win customers, Macao Daily, November 3, 2014.(A-10)(in Chinese)
931. Liu, M. (2014). Excellent internal marketing keeps employees, Macao Daily, October 27, 2014.(A-10)(in Chinese)
932. Liu, M. (2014). Differentiated marketing strategies to different consumer segments, Macao Daily, October 20, 2014.(A-10)(in Chinese)
933. Liu, M. (2014). Complex operation model with unique selling proposition works, Macao Daily, October 13, 2014.(A-10)(in Chinese)
934. Liu, M. (2014). Providing high quality and exclusive product to win customer, Macao Daily, October 6, 2014.(A-10)(in Chinese)
935. Liu, M. (2014). Product diversification with quality standardization, Macao Daily, September 29, 2014.(A-10)(in Chinese)
936. Liu, M. (2014). Promoting concept and product simultaneously, Macao Daily, September 22, 2014.(A-10)(in Chinese)
937. Liu, M. (2014). Enhancing promotion and multichannel distribution, Macao Daily, September 15, 2014.(A-10)(in Chinese)
938. Liu, M. (2014). Learning from industrial successful players and investing on branding, Macao Daily, September 8, 2014.(A-10)(in Chinese)
939. Liu, M. (2014). International market first, local market second, Macao Daily, September 1, 2014.(A-10)(in Chinese)
940. Liu, M. (2014). Leveraging brand value for market expansion, Macao Daily, August 25, 2014.(A-10)(in Chinese)
941. Liu, M. (2014). Rethinking unique selling proposition to find new customers, Macao Daily, August 18, 2014.(A-10)(in Chinese)
942. Liu, M. (2014). Focusing on value added niche market by creating differentiation, Macao Daily, August 11, 2014.(A-10)(in Chinese)
943. Liu, M. (2014). Price adjusting and value-added branding, Macao Daily, August 4, 2014.(A-10)(in Chinese)
944. Liu, M. (2014). Promoting business through entertainment and experience approaches, Macao Daily, July 28, 2014.(A-10)(in Chinese)
945. Liu, M. (2014). Leveraging added value to promote business, Macao Daily, July 21, 2014.(A-10)(in Chinese)
946. Liu, M. (2014). Establishing brand awareness helps revenue generation, Macao Daily, July 14, 2014.(A-10)(in Chinese)
947. Liu, M. (2014). Building brand with product innovation and promotion, Macao Daily, July 7, 2014.(A-10)(in Chinese)
948. Liu, M. (2014). Building consumer preference, Macao Daily, June 30, 2014.(A-10)(in Chinese)
949. Liu, M. (2014). Decreasing cost by building strategic partnership, Macao Daily, June 23, 2014.(A-10)(in Chinese)
950. Liu, M. (2014). Promoting leisure skiing experience, Macao Daily, June 16, 2014.(A-10)(in Chinese)
951. Liu, M. (2014). Cooperating with industry players for market expansion, Macao Daily, June 9, 2014.(A-10)(in Chinese)
952. Liu, M. (2014). Enhancing business to business marketing for expansion, Macao Daily, June 2, 2014.(A-10)(in Chinese)
953. Liu, M. (2014). Increasing revenue by expanding markets and products, Macao Daily, May 26, 2014.(A-10)(in Chinese)
954. Liu, M. (2014). Enhancing profitability by increasing revenues and cutting costs through channel strategy, Macao Daily, May 19, 2014.(A-10)(in Chinese)
955. Liu, M. (2014). Conducting buzz marketing enhances customer base; involving business agent business increases revenue, Macao Daily, May 12, 2014.(A-10)(in Chinese)
956. Liu, M. (2014). Should internet shops develop physical stores? Macao Daily, April 28, 2014.(A-10)(in Chinese)
957. Liu, M. (2014). Promoting business culture and selling product, Macao Daily, April 21, 2014.(A-10)(in Chinese)
958. Liu, M. (2014). Re-purposing of unused space and developing culinary school, Macao Daily, April 14, 2014.(A-10)(in Chinese)
959. Liu, M. (2014). Choosing right direction before branding, Macao Daily, April 7, 2014.(A-10)(in Chinese)
960. Liu, M. (2014). Building strategic alliance and co-branding and help promotion, Macao Daily, March 31, 2014.(A-10)(in Chinese)
961. Liu, M. (2014). Customization and marketing strategy modification, Macao Daily, March 24, 2014.(A-10)(in Chinese)
962. Liu, M. (2014). Decreasing inventory, increasing convergence rate, introducing group buying, Macao Daily, March 17, 2014.(A-10)(in Chinese)
963. Liu, M. (2014). Implementing customer loyalty program increases repurchase, Macao Daily, March 10, 2014.(A-10)(in Chinese)
964. Liu, M. (2014). Conducting market survey before starting business, Macao Daily, March 6, 2014.(A-10)(in Chinese)