Email

hyunsukim@um.edu.mo

Tel

+853 8822-9235

Office

E22-3036
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Assistant Professor in Integrated Resort and Tourism Management

Academic Qualifications

  • Ph.D in Hospitality Management, University of South Carolina, USA (2022)
  • M.S in Convention & Exhibition Management, Kyung Hee University, Korea (2018)
  • B.S in International Studies, Kyung Hee University, Korea (2016)

Related Working Experiences

  • Assistant Professor, College of Business and Economics, California State University Fullerton (Aug. 2022 – May. 2025)
  • Research and teaching assistant, College of Hospitality, Retail and Sport Management, University of South Carolina (Aug. 2018 – May. 2022)

Awards

  • Scholar Award – College of Business and Economics, California State University Fullerton (May. 2024)
  • Continued Excellence in Publication Award – College of Business and Economics, California State University Fullerton (May. 2024)
  • Best Conference Paper Award – The 27th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism (Jan. 2022)
  • Breakthrough Graduate Scholar Award – The Office of the Vice President for Research, University of South Carolina (May. 2022)
  • Outstanding Graduate Student Researcher Award – Graduate Student Association & Graduate School, University of South Carolina (May. 2022)

Teaching

  • Festival and Event Management (IRTM3005)
  • Food, Eating and Culture (GESB2001)
  • Food and Beverage Management (IRTM 3009)

Research Projects

  • 2024-2025 Co-PI, Employee Perspectives on the Involvement of Artificial Intelligence (AI) in Human Resource Management, Research Grant of Hospitality and Tourism Research Centre (HTRC Grant), Hospitality and Tourism Research Centre, The Hong Kong Polytechnic University, MOP 257,000
  • 2022-2023 Co-PI, An Economic Impact and Visitor Profile Study for the Five Points District, The Five Points Association, MOP 17,800
  • 2021-2022 PI, Customer Touchpoints: Conceptualization, Index Development, and Nomological Validation, University of South Carolina, MOP 32,000
  • 2021-2022 PI, Post-Disaster Recovery Strategies in Tourism Destinations, University of South Carolina, MOP 41,000

Research Interests

  • Experimental Psychology
  • Consumer Behavior
  • Service Innovation

Selected Journal Papers

  1. Shin, H. H., & Kim, H. (2026). “Not on purpose? Okay, you are forgiven.”: Consumers’ Different reactions to corporate digital irresponsibility (CDiR). International Journal of Hospitality Management, 134, 104585. https://doi.org/10.1016/j.ijhm.2026.104585 [ABS3]
  2. Kim, H., Shin, H. H., & Hwang, Y. (2025). Narratives of tomorrow: Harnessing artificial intelligence (AI) to encourage tourist support for preservation in tourism. Journal of Hospitality & Tourism Research, 10963480261420283. https://doi.org/10.1177/10963480261420283 [ABS2]
  3. So, K. K. F., Li, J., & Kim, H. (2025). A comparison of cross-sectional and longitudinal data in scale validation: the case of destination brand experience. Journal of Hospitality Marketing & Management, 1-22. https://doi.org/10.1080/19368623.2025.2578656 [ABS1]
  4. Kim, H., Shin, S., & Shin, H. H. (2025). Enhancing the Authenticity of Artificial Intelligence (AI)-Designed Souvenirs. Journal of Hospitality & Tourism Research, 10963480251385697. https://doi.org/10.1177/10963480251385697 [ABS2]
  5. Kim, H., So, K. K. F., Shin, S., & Li, J. (2025). Artificial intelligence in hospitality and tourism: A data-driven examination of trends, predictions, and research agenda. Journal of Hospitality & Tourism Research, 49(2), 366-385.
    https://doi.org/10.1177/10963480241229235 [ABS2]
  6. Kim, H., Choi, S., & Shin, H. H. (2025). Artificial intelligence in the kitchen: can humans be replaced in recipe creation and food production?. International Journal of Contemporary Hospitality Management, 37(5), 1641-1661. https://doi.org/10.1108/IJCHM-04-2024-0549 [ABS3]
  7. Shin, H. H., Choi, S., & Kim, H. (2025). Artificial Intelligence (AI) in Human Resource Management (HRM): A driver of organizational dehumanization and negative employee reactions. International Journal of Hospitality Management, 131, 104230. https://doi.org/10.1016/j.ijhm.2025.104230 [ABS3]
  8. Kim, H., & So, K. K. F. (2024). Customer touchpoints: Conceptualization, index development, and validation. Tourism Management 103, 104881. https://doi.org/10.1016/j.tourman.2023.104881 [ABS4]
  9. So, K. K. F., Kim, H., Liu, S. Q., Fang, X., & Wirtz, J. (2024). Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses. European Journal of Marketing, 58(1), 1-32. https://doi.org/10.1108/EJM-03-2022-0176 [ABS3]
  10. Kim, H., Li, J., & So, K. K. F. (2024). Psychological ownership research in business: a bibliometric overview and future research directions. Journal of Business Research, 174, 114502. https://doi.org/10.1016/j.jbusres.2024.114502 [ABS3]
  11. Li, J., Kim, H., & So, K. K. F. (2024). Understanding psychological ownership in access-based consumption through a theory synthesis: an investigation of Airbnb and hotels. Journal of Hospitality Marketing & Management, 33(4), 499-524. https://doi.org/10.1080/19368623.2023.2265352 [ABS1]
  12. Kim, H., & So, K. K. F. (2023). The evolution of service failure and recovery research in hospitality and tourism: An integrative review and future research directions. International Journal of Hospitality Management, 111, 103457. https://doi.org/10.1016/j.ijhm.2023.103457 [ABS3]
  13. Kim, H., Li, J., & So, K. K. F. (2023). Enhancing consumer confidence and response efficacy in tourism: typology and effectiveness of the hotel industry’s responses to COVID-19. Journal of Travel Research, 62(4), 907-925. https://doi.org/10.1177/00472875221095211 [ABS4]
  14. So, K. K. F., Kim, H., He, Y., & Li, X. (2023). Mapping service innovation research in hospitality and tourism: An integrative bibliometric analysis and research agenda. Cornell Hospitality Quarterly, 64(2), 143-160. https://doi.org/10.1177/19389655221102392 [ABS2]
  15. Kim, H., So, K. K. F., & Wirtz, J. (2022). Service robots: Applying social exchange theory to better understand human–robot interactions. Tourism Management, 92, 104537. https://doi.org/10.1016/j.tourman.2022.104537 [ABS4]
  16. Kim, H., Shin, H. H., & So, K. K. F. (2022). Actor value formation in Airbnb: Insight from multi-source data. International Journal of Contemporary Hospitality Management, 34(7), 2773-2797. https://doi.org/10.1108/IJCHM-10-2021-1208 [ABS3]
  17. Kim, H., So, K. K. F., & Mihalik, B. (2022). Disentangling the dynamics of service failure and service recovery in peer-to-peer accommodations: a triadic perspective. International Journal of Hospitality Management, 100, 103086. https://doi.org/10.1016/j.ijhm.2021.103086 [ABS3]
  18. Kim, H., & So, K. K. F. (2022). Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis. International Journal of Hospitality Management, 100, 103082. https://doi.org/10.1016/j.ijhm.2021.103082 [ABS3]
  19. So, K. K. F., Kim, H., & Min, S. (2022). Creating customer value in the sharing economy: An investigation of Airbnb users and their tripographic characteristics. International Journal of Contemporary Hospitality Management, 34(1), 23-45. https://doi.org/10.1108/IJCHM-12-2020-1500 [ABS3]
  20. So, K. K. F., Kim, H., & King, C. (2021). The thematic evolution of customer engagement research: A comparative systematic review and bibliometric analysis. International Journal of Contemporary Hospitality Management, 33(10), 3585-3609. https://doi.org/10.1108/IJCHM-04-2021-0470 [ABS3]
  21. Kim, H., So, K. K. F., Mihalik, B. J., & Lopes, A. P. (2021). Millennials’ virtual reality experiences pre-and post-COVID-19. Journal of Hospitality and Tourism Management, 48, 200-209. https://doi.org/10.1016/j.jhtm.2021.06.008 [ABS2]
  22. So, K. K. F., Kim, H., & Oh, H. (2021). What makes Airbnb experiences enjoyable? The effects of environmental stimuli on perceived enjoyment and repurchase intention. Journal of Travel Research, 60(5), 1018-1038. https://doi.org/10.1177/0047287520921241 [ABS4]
  23. So, K. K. F., Li, X., & Kim, H. (2020). A decade of customer engagement research in hospitality and tourism: A systematic review and research agenda. Journal of Hospitality & Tourism Research, 44(2), 178-200. https://doi.org/10.1177/109634801989556 [ABS1]

Editorialship/Society Membership

  • Coordinating Editor, International Journal of Contemporary Hospitality Management
  • Editorial board member, Journal of Hospitality & Tourism Research
  • Editorial board member, Journal of Hospitality Marketing & Management
  • Editorial board member, Journal of Hospitality and Tourism Technology