Social Media Marketing Models in Digital Economy Prof. Xingyu CHEN Associate Professor Shenzhen University Date: 15 Sept ...
Quantifying the Effect of Visual and Content Features on Social Media Engagement with Marketer Generated Content Prof. C ...
Boosting Strengths or Fixing Weaknesses? A Preference Mismatch between Product Providers and Choosers in Product Improve ...
Speed or Skip: How Consumers’ Fast-forwarding Behaviors for Efficiency Influence Video Evaluations Prof. Yixia SUN, ZJU1 ...
FBA SEMINAR SERIES The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Inn ...
FBA SEMINAR SERIES Hooked: Consumer addiction and digital product design Prof. Xing ZHANG, Assistant Professor in Market ...
FBA SEMINAR SERIES Big Brother and a Green Society: Information Privacy Concerns Promote Green Behavior Prof. Boyoun (Gr ...
FBA SEMINAR SERIES The Effect of Social Jetlag on Conspicuous Consumption Prof. Zhongqiang HUANG, Associate Professor, U ...
FBA SEMINAR SERIES The Stability Effect for Weight Judgments Prof. Dengfeng Yan, Associate Professor of Marketing, New Y ...
