FBA Seminar Series: “The Hedonic Bias: Why Consumers Perceive Hedonic Consumption as Having Higher Carbon Footprints” by Prof. Lili WANG
5 月 07 | 週四
10:30-12:00 / E22-G015
FBA Seminar Series: “Vertically Differentiated Products and Consumer Decision-Making” by Prof. Michael JIA
4 月 22 | 週三
10:00-11:30 / FBA Lobby
FBA Seminar Series: “The Triumph of Diversity: The Benefits of Emotional Diversity in Online Reviews” by Prof. Fengyan CAI
4 月 15 | 週三
15:30-17:00 / E22-G015
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FBA Seminar Series: “Don’t Make Me Think Twice When I Am to Have Fun: Drawing Attention to Price Promotion Hurts Hedonic Purchase” by Prof. Jessica KWONG GalleryFBA Seminar Series: “Don’t Make Me Think Twice When I Am to Have Fun: Drawing Attention to Price Promotion Hurts Hedonic Purchase” by Prof. Jessica KWONG
FBA Seminar Series: “He Loves the One He Has Invested in: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias” by Prof. Hao SUN
1 月 16 | 週五
10:30-12:00 / E22-2015
FBA Seminar Series: “The Hidden Science of Social-Media Creatives: Optimizing Visuals and Content for Impact” by Prof. Canice KWAN
12 月 15 | 週一
11:30-13:00 / E22-G010
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FBA Seminar Series: “The Effect of Characterization on Narrative Enjoyment: An Empirical Investigation of Personality Rating Dispersion in Movie Characters” by Prof. Qiang ZHANG GalleryFBA Seminar Series: “The Effect of Characterization on Narrative Enjoyment: An Empirical Investigation of Personality Rating Dispersion in Movie Characters” by Prof. Qiang ZHANG
FBA Seminar Series: “Political Ideology and Customer Reviews” by Prof. Yunhui HUANG
12 月 12 | 週五
14:00-16:00 / E22-G013
FBA Seminar Series: “A Dialectical Perspective on How Sponsorship Disclosure Affects Influencer Marketing” by Prof. Jun PANG
12 月 12 | 週五
10:00-11:30 / E22-G015
FBA Seminar Series: “Victoria’s “Secret”? The Effect of Romantic Cues on Probabilistic Product Preference” by Prof. Rui CHEN
11 月 13 | 週四
11:30-13:00 / E22-2014