FBA Seminar Series : 2024

FBA Seminar Series: “The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown” by Prof. Jayson Shi JIA
11 月 06 | 週三

The Physical Basis of Digital Lifestyles: Evidence from China’s COVID-19 Pandemic Lockdown Prof. Jayson Shi JIA Associat ...

FBA Seminar Series: “Content for Value: Optimizing Influencer Content Strategy for Enhanced User Engagement” by Prof. Lingling ZHANG
8 月 28 | 週三

Content for Value: Optimizing Influencer Content Strategy Prof. Lingling ZHANG Associate Professor of Marketing China Eu ...

FBA Seminar Series: “Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives” by Prof. Leonard LEE
8 月 27 | 週二

Dimensions of Risk and Risk Management: Perceptions, Perils, and Perspectives Prof. Leonard LEE Professor of Marketing, ...

FBA Seminar Series: “The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors” by Prof. Huachao GAO
5 月 24 | 週五

The Paradox of a Pandemic: How Infectious and Restriction Saliences Shape Consumer Food Waste Behaviors Prof. Huachao GA ...

FBA Seminar Series: “Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents” by Prof. Junhong CHU
3 月 26 | 週二

Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents Prof. Junhong CHU Professor The University ...

FBA Seminar Series: “Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery” by Prof. Yann CORNIL
3 月 11 | 週一

Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery Prof. Yann CORNIL Ass ...

FBA Seminar Series: “The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry” by Prof. Francisco Cisternas
2 月 23 | 週五

The Effects of Microtargeting on Conversion Rates and the Role of Information Asymmetry Prof. Francisco Cisternas Assist ...

FBA Seminar Series: “Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence Decisions” by Dr. Linying (Sophie) FAN
1 月 15 | 週一

Neighbors as Strangers or Friends? How Consumer’s Self-Construal Affects the Weight of Neighbor Information in Residence ...