FBA Seminar Series: “The Hidden Science of Social-Media Creatives: Optimizing Visuals and Content for Impact” by Prof. Canice KWAN
12 月 15 | 週一
11:30-13:00 / E22-G010
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FBA Seminar Series: “The Effect of Characterization on Narrative Enjoyment: An Empirical Investigation of Personality Rating Dispersion in Movie Characters” by Prof. Qiang ZHANG GalleryFBA Seminar Series: “The Effect of Characterization on Narrative Enjoyment: An Empirical Investigation of Personality Rating Dispersion in Movie Characters” by Prof. Qiang ZHANG
FBA Seminar Series: “Political Ideology and Customer Reviews” by Prof. Yunhui HUANG
12 月 12 | 週五
14:00-16:00 / E22-G013
FBA Seminar Series: “A Dialectical Perspective on How Sponsorship Disclosure Affects Influencer Marketing” by Prof. Jun PANG
12 月 12 | 週五
10:00-11:30 / E22-G015
FBA Seminar Series: “Victoria’s “Secret”? The Effect of Romantic Cues on Probabilistic Product Preference” by Prof. Rui CHEN
11 月 13 | 週四
11:30-13:00 / E22-2014
FBA Seminar Series: “Technologies in Consumer Behavior” by Prof. Sara KIM
11 月 13 | 週四
10:00-11:30 / E22-2014
FBA Seminar Series: “Preference Elicitation for Algorithmic Personalization” by Prof. Phyliss Jia Gai
5 月 20 | 週二
10:30-12:00 / E22-G015
FBA Seminar Series: “Pitching Persuasion and Effectiveness Using AI Finetuning” by Prof. Yanto Chandra
4 月 25 | 週五
14:30-16:00 / E22-4004
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FBA Seminar Series: “Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness” by Prof. Xue Wang GalleryFBA Seminar Series: “Consumers’ In-group Preference Enlarges when Seeking Healthcare for Mental Illness versus Physical Illness” by Prof. Xue Wang
FBA Seminar Series: “Visual Optimization of Quantity Display in Online Retailing” by Prof. Echo Wen Wan
4 月 07 | 週一
10:30-12:00 / E22-G015