FBA Seminar Series : 2025

FBA Seminar Series: “Destination Visual Marketing: Grounding Theory in Data” by Prof. Zeya HE
4 月 28 | 週一

Destination Visual Marketing: Grounding Theory in Data Prof. Zeya HE Professor Department Chair, Department of Culture a ...

FBA Seminar Series: “Sustainable rural tourism development: Perspectives from an institutional logic” by Prof. Maoying WU
4 月 25 | 週五

Sustainable rural tourism development: Perspectives from an institutional logic Prof. Maoying WU Professor, School of Ma ...

FBA Seminar Series: “Heritage Tourism: A Catalyst for Social Sustainable Development” by Prof. Chaozhi ZHANG
4 月 01 | 週二

Heritage Tourism: A Catalyst for Social Sustainable Development Prof. Chaozhi ZHANG Professor, Department of Tourism Fud ...

FBA Seminar Series: “Tourism research in China: Development trends, challenges and opportunities” by Prof. Songshan HUANG
3 月 18 | 週二

Tourism research in China: Development trends, challenges and opportunities Prof. Songshan HUANG Professor (VC Professor ...

講座預告|呂興洋教授:澳門大學工商管理學院講座系列:「黑暗旅遊的體現效應:黑暗旅遊研究的新視角」
2 月 19 | 週三

澳門大學工商管理學院誠邀呂興洋(Prof. Xingyang LYU) 教授於2025年2月19日作題為「黑暗旅遊的體現效應:黑暗旅遊研究的新視角」的講座。講座資訊如下: 主講嘉賓:呂興洋 (Prof. Xingyang LYU) 教授(西 ...

FBA Seminar Series: “Identity theories in tourism: examples and challenges” by Prof. Xiaoyue ZHANG
1 月 15 | 週三

澳門大學工商管理學院誠邀張曉玥 (Prof. Xiaoyue ZHANG) 副教授於2025年1月15日作題為「旅遊業中的身份理論:實例與挑戰」的講座。講座資訊如下 主講嘉賓:張曉玥 (Prof. Xiaoyue ZHANG) 副教授(英國 ...

FBA Seminar Series: “When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR Affordances and Its Design in Offline Retail” by Prof. Alain Yee Loong CHONG
12 月 05 | 週四

When Virtual and Physical are Brought Together via Augmented Reality (AR): A Mixed-Method Approach of Understanding AR A ...

FBA Seminar Series: “The Impact of Mandatory Assurance on Sustainability Assurance Practices” by Prof. Shan ZHOU
12 月 05 | 週四

The Impact of Mandatory Assurance on Sustainability Assurance Practices Prof. Shan ZHOU Associate Professor, Discipline ...