Email

fionayang@um.edu.mo

Tel

+853 8822-4730

Office

E22-3032
Faculty of Business Administration
University of Macau, E22
Avenida da Universidade,
Taipa, Macau, China

Associate Professor of Integrated Resort and Tourism Management
Programme Coordinator for the IIRM (Postgraduate) Programme

Academic Qualifications

  • Ph.D. in Industrial Engineering and Logistics Management, The Hong Kong University of Science and Technology, Hong Kong SAR
  • B.Sc. in Probability and Statistics, School of Mathematical Sciences, Peking University, Beijing, China

Awards

  • 2022-2025     Stanford University World’s Top 2% Scientists List (Sport, Leisure & Tourism)
  • 2024                Best Article Award for the most outstanding research article published in 2023, Journal of Hospitality & Tourism Research
  • 2023                UM Teaching Excellence Award 2022/2023, University of Macau
  • 2023                FBA Teaching Excellence Award 2022/2023, Faculty of Business Administration, University of Macau
  • 2022                FBA Outstanding Research Award 2021/2022 (research track), Faculty of Business Administration, University of Macau
  • 2022                Merit prize in the 6th Macao Humanities and Social Sciences Research Competition, Macao Foundation
  • 2021                FBA Outstanding Research Award 2020/2021 (research track), Faculty of Business Administration, University of Macau
  • 2019                Third prize in the 5th Macao Humanities and Social Sciences Research Competition, Macao Foundation

Teaching

Undergraduate Courses

  • Human Resource Management in Integrated Resort (IRTM 3006)
  • Convention and Exhibition Management (IRTM 3002)

Graduate Courses

  • Managing Human Resources and Personnel Psychology in Integrated Resorts (IRTM 7012)
  • Retail Management in Integrated Resorts (IRTM 7038)

Research Interests

  • Personnel psychology
  • Experience management in tourism and hospitality
  • Destination branding

Research Projects

  • 2023-2025 Co-PI, The key technology research of the metaverse and its application for smart tourism and smart home, funded by University of Macau (MYRG-CRG2022-00013-IOTSC), MOP 1,106,000
  • 2023-2024 PI, Employees’ impression management on social media platforms, funded by University of Macau (MYRG2022-00065-FBA), MOP 250,000
  • 2020-2022 PI, Determinants of Chinese outbound tourism flow: A political economy perspective, funded by Macao Government Higher Education Fund (TET-UMAC-2020-01), MOP 312,500
  • 2019-2022 PI, Cross-boundary interpersonal relationships in the hotel industry, funded by University of Macau (SRG2019-00170-FBA), MOP 150,000

Selected Journal Papers

  1. Lin, G., Wan, Y., Yang, F. X., & Li, M., (2026) Lost in choice? The limits of domestic food socialization in children’s eating-out decisions, International Journal of Hospitality Management, 133, 104483. (ABS3, ABDC A*, Q1)
  2. Gao, L., Liu, Y., Yang, F. X., Liu, H., & Wang, Y. (2025) Perspectives of resilience in mega-event studies in the context of urban development: A systematic literature review. Cities, 163, 106058. (ABS2, Q1)
  3. Huang, H., Yang, F. X.*, Lian, W., & Wu, S. (2025) Slow motion, fast impact: Enhancing food video marketing with cinematic techniques, International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-01-2025-0129. (ABS3, ABDC A, Q1)
  4. Miao, L., Yang, F. X.*, Zhang, Q., & Wang, K.Y. (2025) Synthetic tourist experience, Annals of Tourism Research, 113, 103977. (ABS4, ABDC A*, Q1)
  5. Xiong, X., Wong, I. K. A., & Yang, F. X. (2025) Bodily feelings as information: The embodied cognition perspective on robotic services, European Journal of Marketing, 59(3), 782-819. (ABS3, ABDC A*, Q1)
  6. Yang, F. X.* & Wang, Y. (2025) Rethinking metaverse tourism: A taxonomy and an agenda for future research. Journal of Hospitality and Tourism Research, 49(1), 3-12. (ABS2, ABDC A, Q1)
  7. Lin, C. J. Z., Wong, I. K. A. & Yang, F. X. (2025) Hotel quarantine and trip-induced wellbeing: The buffering effect of online crisis support, Tourism Recreation Research, 50(4), 971-978. (ABS2, ABDC A, Q2)
  8. Miao, L., Yang, F. X.*, Hu, J., Wang, K.Y., & Zhang, Q. (2024) Sense of place of tourism destinations in a metaverse paradigm, Tourism Management, 105, 104958. (ABS4, ABDC A*, Q1)
  9. Miao, L., Yang, F. X.*, Im, J., & Zhang, Q. (2024) Flexwork and flextravel, Annals of Tourism Research, 106, 103763. (ABS4, ABDC A*, Q1)
  10. Yang, F. X., Li, X., Cai, J. B., Xiong, X. & Wong, I. K. A. (2024) Kindness for kindness: A dual appraisal of international support in response to COVID-19. Journal of Travel Research, 63, 818-840. (ABS4, ABDC A*, Q1)
  11. Lei, M. I. T., Huang, H., & Yang, F. X. (2024) When and why do cuteness cues intensify the power of message framing in promoting pro-environmental behaviors? International Journal of Hospitality Management,123, 103894. (ABS3, ABDC A*, Q1)
  12. Lin, C. J. Z., Wong, I. K. A., Yang, F. X., & Huang, G. I. (2024) Transcending psychological unease with coveted home-state travel: The role of homesickness, regret, and place attachment. International Journal of Tourism Research, 26(4), e2720. (ABS2, ABDC A, Q1)
  13. Ren, L., Henrique, F. B. N., Yang, F. X., Yan, K. K., & Law, R. (2024), An anatomy of the dilution of a local cuisine in a post-colonial destination – evidence from Macao, Journal of Tourism and Cultural Change, 22, 44-60.
  14. Wong, I. K. A., Lin, Z., Yang, F. X. & Kou, I. T. E. (2024) From shattered assumptions to fantasy realization: The role of meaning search in pleasure travel during the COVID era, Current Issues in Tourism, 27(11), 1750-1768. (ABS2, ABDC A, Q1)
  15. Xu, Y. H., Yang, F. X., & Leong, M. K. (2024) In-destination online shopping: A new tourist shopping mode and innovation for cross-border tourists. Tourism Recreation Research, 49(6), 1427-1440. (ABS2, ABDC A, Q2)
  16. Miao, L. & Yang, F. X.* (2023) Text-to-image AI tools and tourism experiences, Annals of Tourism Research, 102, 103642. (ABS4, ABDC A*, Q1)
  17. Yang, F. X., Li X. & Wong I. K. A. (2023) What happens on Facebook stays on Facebook? Virtual surface acting in cyberspace­–workplace relationship transition. International Journal of Hospitality Management, 114, 103538. (ABS3, ABDC A*, Q1)
  18. Li, X., Lau, V. M. C., & Yang, F. X. (2023) Buffering job demands and burnout during a crisis: The interplay between personal and job resources. Tourism Analysis, 28, 545-563. (ABS2, ABDC A, Q3)
  19. Yang, F. X.*, Yang, G., Li, Y., & Liu, Y. (2023) Friends with money? A political–economic analysis of Chinese foreign aid-induced tourism demand. Tourism Analysis, 28, 603-624. (ABS2, ABDC A, Q3)
  20. Yang, F. X.*, Li, L. S. Z, Yang, G. Y. & Yuan, J. (2023) Political ideological distance and tourism demand: The cultural–political interplay. Annals of Tourism Research, 98, 103525. (ABS4, ABDC A*, Q1)
  21. Li, X., Boley, B. B. & Yang, F. X. (2023) Resident empowerment and support for gaming tourism: Comparisons of resident attitudes pre- and amid-COVID-19 pandemic. Journal of Hospitality and Tourism Research, 47(8), 1503-1529. (ABS2, ABDC A, Q1)
  22. Yang, F. X.*, Li, Y., Li, X. & Yuan, J. (2022) The beauty premium of tour guides in the customer decision-making process: An AI-based big data analysis. Tourism Management, 93, 104575. (ABS4, ABDC A*, Q1)
  23. Li, X., Boley, B. B. & Yang, F. X. (2022) Empowerment and its divergent influence over mass and alternative tourism. International Journal of Tourism Research, 24(6), 786-799. (ABS2, ABDC A, Q1)
  24. Yang, F. X.*, Li, X. & Choe, Y. (2022) What constitutes a favorable destination brand portfolio? Through the lens of coherence. Tourism Management, 90, 104480. (ABS4, ABDC A*, Q1)
  25. Chen, P.J., Ren, L., Li, X., & Yang, F. X. (2022) Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS), Journal of Global Scholars of Marketing Science, 22(1), 1-15. (Guest editorial)
  26. Li, X., Yang, F. X. & Lau, V. M. C. (2021) Antecedents and consequences of souvenir authenticity. Tourism Analysis, 26(4), 363-376. (ABS2, ABDC A, Q3)
  27. Lau, V. M. C., Ren, L. & Yang, F. X. (2021) CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness. Journal of Hospitality and Tourism Management, 49, 375-384. (ABS2, ABDC A, Q1)
  28. Xiong, X., Wong, I. K. A., & Yang, F. X. (2021) Are we behaviorally immune to COVID-19 through robots? Annals of Tourism Research, 91, 103312. (ABS4, ABDC A*, Q1)
  29. Yang, F. X., Xu Y. & Wong I. K. A. (2021) Too close to work together? Identity conflicts induced by coworker friendships in cyberspace. International Journal of Hospitality Management, 99, 103060. (ABS3, ABDC A*, Q1)
  30. Chen, J. J., Ko, S. I. M., Li, L. S. Z. & Yang, F. X.* (2021) Are better-connected CEOs more socially responsible? Evidence from the U.S. restaurant industry. Tourism Management, 85, 104304. (ABS4, ABDC A*, Q1)
  31. Li X., Kong, W.H., & Yang, F. X. (2021) Authentic food experiences bring us back to the past: An investigation of a local food night market, Journal of Travel & Tourism Marketing, 38(3), 233-246. (ABS2, ABDC A, Q1)
  32. Yang, F. X.*, Li, X., Lau, V. M. C., & Zhu, V. Z. (2021) To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis. International Journal of Hospitality Management, 94, (ABS3, ABDC A*, Q1)
  33. Yang, F. X., & Wong, I. K. A. (2021) The social crisis aftermath: Tourist well-being during the COVID-19 outbreak. Journal of Sustainable Tourism, 29(6), 859-878. (ABS3, ABDC A*, Q1)
  34. Wong, I. K. A., & Yang, F. X.* (2020) A quarantined lodging stay: The buffering effect of service quality. International Journal of Hospitality Management, 91, 102655. (ABS3, ABDC A*, Q1)
  35. Yang, F. X., Wong, I. K. A., Tan, S. X. & Wu, D. C. W. (2020) The role of food festivals in branding culinary destinations. Tourism Management Perspective, 34, (ABS2, ABDC A, Q1)
  36. Yang, F. X.*, Ren, L. & Lau, V. M. C. (2020) An original sin of casino hotels? Consequences of CSR misfit and remedies. International Journal of Hospitality Management, 87, 102500. (ABS3, ABDC A*, Q1)
  37. Yang, F. X.* (2020) Subordinate–supervisor friendship in cyberspace: A typological and comparative analysis of hotel employees. Cornell Hospitality Quarterly, 61, 271-286. (ABS2, ABDC A, Q1)
  38. Yang, F. X., & Wong, I. K. A. (2020) How do cyberspace friendships transition to favorable workplace outcomes? The self-team joint influence. International Journal of Hospitality Management, 85, 102363. (ABS3, ABDC A*, Q1)
  39. Yang, F. X.* (2020) Social media friending in building coworker guanxi: A study in the hotel industry. International Journal of Hospitality Management, 84, 102183. (ABS3, ABDC A*, Q1)
  40. Yang, F. X.*, & Lau, V. M. C. (2019) Evil customers, an angel boss and coopetitive coworkers: Burnout of frontline employees. International Journal of Hospitality Management, 83, 1-10. (ABS3, ABDC A*, Q1)
  41. Yang, F. X.*, & Lau, V. M. C. (2019) Experiential learning for children at World Heritage Sites: The joint moderating effect of brand awareness and generation of Chinese family travelers. Tourism Management, 72, 1-11. (ABS4, ABDC A*, Q1)
  42. Li, L. S. Z., Yang, F. X. & Cui, C. (2019) High-speed rail and tourism in China: An urban agglomeration perspective. International Journal of Tourism Research, 21(1), 45-60. (ABS2, ABDC A, Q1)
  43. Ngan, H. F. B. &Yang, F. X. (2019) Transit advertising in corporate branding: A multilevel study. International Journal of Contemporary Hospitality Management, 31(3), 1452-1468. (ABS3, ABDC A, Q1)
  44. Yang, F. X.* &Tan, S. X. (2017) Event innovation induced corporate branding. International Journal of Contemporary Hospitality Management, 29(3), 862-882. (ABS3, ABDC A, Q1)
  45. Yang, F. X., Zhang, R. Q. & Zhu, K. (2017) Should purchasing activities be outsourced along with production? European Journal of Operational Research, 257(2), 468-482. (ABS4, ABDC A*, Q1)
  46. Yang, F. X.* (2017). Effects of restaurant satisfaction and knowledge sharing motivation on eWOM intentions: The moderating role of technology acceptance factors. Journal of Hospitality & Tourism Research, 41(1), 93-127. (ABS2, ABDC A, Q1)
  47. Yang, F. X.* (2016) Tourist co-created destination image. Journal of Travel and Tourism Marketing, 33 (4), 425-439. (ABS2, ABDC A, Q1)
  48. Yang, F. X.*, & Lau, V. M. C. (2015) “LuXurY” hotel loyalty – A comparison of Chinese Gen X and Y tourists to Macau. International Journal of Contemporary Hospitality Management, 27(7), 1685-1706. (ABS3, ABDC A, Q1)
  49. Yang, F. X.*, & Lau, V. M. C. (2015) Does workplace guanxi matter to hotel career success? International Journal of Hospitality Management, 47, 43-53. (ABS3, ABDC A*, Q1)

*Corresponding author

Editorialship/Society Membership

  • Editorial board member, Journal of Travel Research (March 2022-present)
  • Editorial board member, Tourism Analysis (March 2022-present)