Four marketing professors from Department of Management and Marketing, Professor Xinyue Zhou, Professor Qianqian Liu, Professor Li Yan and Professor Kao Si, will organize a Workshop on Frontiers in Marketing Research on January 27th at 9am. This workshop showcases the latest research in understanding consumer behavior and developing effective marketing strategies. Three leading scholars from Tsinghua University (Professor Yacheng Sun), Hong Kong Polytechnic University (Professor Yuwei Jiang) and City University of Hong Kong (Professor Zhilin Yang) will present their work, exploring how technology, culture, and societal attitudes are reshaping the marketing landscape. This workshop offers a glimpse into the future of marketing research and its potential to address important societal issues.
