UM Distinguished Visiting Scholar Seminar “What it takes to build financial brand equity: Evidence from 30 years of brand valuation” by Prof. Simone WIES-SARTORIUS

What it takes to build financial brand equity: Evidence from 30 years of brand valuation

Presented by Prof. Simone WIES-SARTORIUS
Professor, Goethe University Frankfurt

Date: 12 March, 2025 (next Wednesday)
Time: 10:00 am
Venue: E22-G004
Language: English