Our Department jointly organized the First Asia-Pacific Marketing Academy Conference with Sun Yat-sen University on September 22-24, 2023. The conference was initiated by the Guangdong-Hong Kong-Macao University Alliance for Marketing with the founding members from nine universities, namely the University of Hong Kong, the Chinese University of Hong Kong, the City University of Hong Kong, Hong Kong Baptist University, the University of Macau, the Macau University of Science and Technology, Sun Yat-sen University, South China University of Technology, and Shenzhen University.
The theme of the conference was ‘Marketing Theory and Practice Innovations in the Digital Era’. More than 400 representatives from over 100 mainland and international universities participated in the event. More than 200 research papers were presented in 25 panel sessions, and nearly 50 renowned scholars, including editors-in-chief and associate editors of prestigious journals on marketing from the United States, Europe, Australia, and Singapore, participated in the conference and exchanged views. Several faculty members from Marketing and their PhD students had shared their latest research findings in the conference.
