Prof. Haitao Yu and Prof. Jacky Hong have been awarded the Best Paper Award in the track of Multinational Enterprises (MNEs) and Supply Chains at the Academy of International Business (AIB) Asia Pacific Regional Conference, held in Hanoi, Vietnam, from December 9 to 12, 2025.

The award recognizes their paper, co-authored with Dr. Wenjie Liu of the City University of Hong Kong, entitled “Developing Transnational Social Space in an Emerging Market: How a Chinese NGO Led Apple to Clean Up Local Supply Chains.”. This qualitative research study offers insights into how non-governmental organizations in emerging markets can shape the behavior of multinational enterprises and improve sustainability practices across global supply chains. This recognition highlights the Department of Management and Marketing’s growing research impact in the areas of environmental, social and governance (ESG).