Decoding the ‘Book Now, Think Later’ Phenomenon: The Neuroscience Behind Impulsive Travel
Prof. Han SHEN, Professor, Fudan University
Date: 5 December 2025 (Friday)
Time: 10:30-12:00
Venue: E22-1030
Host: Prof. Stella Xing LIU, Assistant Professor in Integrated Resort and Tourism Management
Abstract
In an era of TikTok travel influencers and one-click bookings, traditional tourism models fail to explain why 89% of travelers now make spontaneous, emotion-driven decisions. This lecture unveils a groundbreaking framework that cracks the code of “impulse travel” – a behavior that defies rational choice theories and dominates the digital age.
Speaker
Professor Han Shen is a professor of Tourism Management at Fudan University. She is the Director of Culture and Tourism Brand Studies Base, the Academy of Tourism Research Institute, Deputy Director of the Technology Innovation Center of Calligraphy and Painting Digitization, the Ministry of Culture and Tourism of China. Committee Member of Geographical Society of China, Co-founder of China Tourism Behavior Research Academic Alliance.
Dr. Shen’s expertise area is consumer behavior, digital marketing and branding. She has published more than 100 academic research papers and 10 academic monographs. She has conducted 20 research grants at national and provincial levels as Principle Investigator, and more than 30 research grants as Co-PI. Dr. Shen serves as the Tourism Expert for many think tanks and provincial governments in China. Dr. Shen is honored with the “Outstanding Talent of Fudan University 2025”, “Expert of Tourism” by the Ministry of Culture and Tourism of China. She won the “Best Author Contribution Award” by the Emerald Publishing Group in 2016, and many best paper awards.
All are welcome!
