Pitching Persuasion and Effectiveness Using AI Finetuning
Prof. Yanto Chandra
Associate Professor, Department of Public and International Affairs,
City University of Hong Kong
Date: 25 April 2025 (Friday)
Time: 14:30 to 16:00
Venue: E22-4004
Host: Prof. Joseph SY-CHANGCO, Assistant Professor in Marketing
Abstract
In this study, we explore the possibility of using generative AI as a new methodology to study entrepreneurial storytelling. Using finetuning technique and a dataset from Shark Tank, we studied the televised pitch competition that we finetuned to achieve the qualities of winning pitches. Using computational techniques and in-depth interviews, we probed deeper to see patterns in our data, and found several characteristics of the finetuning process. The study concludes with a reflection on what this study means to entrepreneurship storytelling scholarship and for practice.
Speaker
Prof. Yanto Chandra is an Associate Professor at the City University of Hong Kong’s Department of Public and International Affairs, where he co-directs the Technology, Policy, and Law Lab. His research focuses on the mechanisms of performance of entrepreneurship and innovation in the social and public sector, and how new technologies, including artificial intelligence, affect the economy, civil society, and policy and ways to govern them.
His research has appeared in Journal of International Business Studies, Journal of Business Venturing, Journal of Business Ethics, and Journal of Business Venturing Insights, as well as Public Administration Review, Public Management Review and World Development. He also published the first comics on entrepreneurship and sustainability.
He serves in the editorial board member of the Academy of Management Perspectives, and an associate editor for Journal of Business Venturing Insights, among others.
All are welcome!
