‘YANHUO CHI’: AN EVERYDAY AESTHETIC TOURISM EXPERIENCE

Date: 16 October 2024 (Wednesday)
Time: 13:00-14:00
Venue: E22-1029 Hospitality Lab
Moderator: Prof. Faye CHEN

Judy, HU Jing Jing
PhD Student

Abstract

‘Yanhuo Chi’ (烟火气), rooted in Chinese culture, symbolizes the aesthetically rich atmosphere of everyday life. This study conceptualizes Yanhuo Chi as a unique everyday tourism experience, expanding the boundaries of the ‘everyday’ in Everyday Aesthetics to include non-routine settings like tourism. By integrating Eastern Living Aesthetics with Western Everyday Aesthetics, it enriches the discourse and challenges Western ideological frameworks in tourism aesthetics studies. The research also broadens borderline aesthetic experiences by identifying diverse aesthetic tensions within tourists’ Yanhuo Chi experiences. This phenomenological exploration reveals how Yanhuo Chi offers a nuanced understanding of aesthetic experiences in tourism, contributing to a more inclusive and culturally diverse appreciation of everyday aesthetics.

Speaker Bio

Ms. Hu obtained her master’s degree in International Integrated Resort Management from the University of Macau. Under the supervision of Prof. Li Miao, a research article revised from her master’s thesis was recently accepted for publication in Annals of Tourism Research. She has also participated in several of Prof. Miao’s research projects, with some of the findings published in international journals. Her research focuses on tourism experience, particularly the aesthetic aspects of tourism and their connection to Chinese culture.

All are welcome!