Increasing research impact and interest through media collaboration
Prof. Glenn James MCCARTNEY
Associate Professor in Integrated Resort and Tourism Management, FBA, UM
&
Mr. José Carlos Matias
Director of Macau Business
Director of Macau News Agency
Date: 7 November 2023 (Tuesday)
Time: 1:00pm to 2:00pm
Venue: FBA Lobby
Abstract
There is much discussion on impactful research and the need for business schools to reach out, influence and provide further input and sustainable solutions to challenges facing society, businesses, and the environment today. Collaboration with the media provides the ability to communicate and engage with wider audiences including the government, community, and industry – locally, regionally, and internationally. Media publications can also be further shared, such as student discussion and on social media.
This practical discussion on engaging with the media, will highlight a few ways that media collaboration is possible – and in building a continued rapport with the media.
We hope the session will be fun and useful!
Speaker
In addition to academia and curriculum and teaching development, Glenn has worked for many years in different operational, strategic and consultancy roles within the tourism, hospitality, and gaming industry. He regularly provides professional journal and media commentaries to local and international media, particularly on Macao’s tourism and casino development. He received MBE (Member of the Most Excellent Order of the British Empire) in 2016. He is the author of 2 textbooks on tourism and event management in Asia published by McGraw-Hill.
José is a renowned media expert in Macao, with a wealth of experience working in media, from journalism to media production. He is CEO of Project Asia Corp overseeing the flagship magazines Macau Business (English language) and Business Intelligence (Chinese language), including MB.tv and Essential Macau online, and the daily news portal Macau News Agency (MNA). He is visiting faculty at University of Macau and University of Saint Joseph, Macao.
All are welcome!
