Customer Segmentation Methods for Personalised Targeting in Tourism
Dr. Yaoman LI, Albert
Director of Customer Relationship
Management, Wynn Resorts (Macau)
Date: 19 September 2023 (Tuesday)
Time: 13:00 to 14:00pm
Venue: FBA Lobby
Abstract
Customer segmentation is a crucial aspect for businesses to identify the unique characteristics and preferences of their customer base so that they can tailor their marketing strategies accordingly. To delve deeper into the topic, we will be discussing various segmentation methods, including demographic, psychographic, and behavioral approaches, and provide real-life examples of their application in the tourism industry. Our talk will also cover the benefits of personalized targeting and the potential impact it can have on customer satisfaction and loyalty. Our aim is to provide attendees with a more comprehensive understanding of customer segmentation and how it can be effectively used to drive business success in the tourism industry.
Speaker
Dr. Yaoman LI, Albert, is the Director of Customer Relationship Management at Wynn Resorts (Macau). He leads the data science team in conducting business analysis, personalized modeling, campaign management, and more. Prior to joining Wynn, he worked as a Senior Data Scientist at Lenovo, where he led research on automatic machine learning. With extensive knowledge in big data analysis, deep learning, and metalearning, Dr. LI is an expert in the field. His expertise has allowed him to effectively lead teams and conduct research on various topics, making him an invaluable asset to any team.
All are welcome!
