Methods and Advances in Experimental Research in Management Science
Prof. Da SHI
Professor,
Surrey International Institute,
Dongbei University of Finance and Economics
Date: 13 October 2025 (Monday)
Time: 18:30-20:00
Venue: E22-1029 & 1030
Host: Prof. Yuansi HOU, Associate Professor in Integrated Resort and Tourism Management
Abstract
The main content includes a systematic introduction to the methodological evolution and cutting-edge trends of experimental research in management science, with a focus on the core value of experimental methods in theory building and causal inference. It covers the basic design types of experimental research, including laboratory experiments, field experiments, natural experiments, and their respective applicable scenarios, advantages, and disadvantages. The discussion elaborates on key design principles such as random assignment, manipulation checks, and control of placebo effects, as well as common internal and external validity challenges and their corresponding strategies. The lecture also highlights the latest technological trends, such as the application of neuroscience tools (fMRI, eye-tracking) and big data analytics, to enhance experimental precision and ecological validity. Furthermore, it addresses disciplinary standardization issues, including strengthening theoretical contributions and improving research transparency.
Speaker
Dr. Da SHI is a Professor of Business and Tourism Management and currently serves as the Dean of the Surrey International Institute at Dongbei University of Finance and Economics. With 28 years of experience in teaching and research, his academic interests include consumer behavior, human resource management, and the application of technology in business and tourism. As Dean, he leads the institute in achieving academic excellence and fulfilling its social responsibilities, while actively promoting international collaboration with six universities across four countries, including the University of Surrey, University of Ulster, University of Mainz, University of Applied Sciences Cologne, Western University, and Curtin University. Dr. Shi is a member of the Education and Instruction Committee for the Tourism Management Programme under China’s Ministry of Education, and has held visiting professorships at the University of Manchester (UK) and Western University (Canada). He also serves as Associate Editor of the Journal of Hospitality and Tourism Insights (JHTI).
All are welcome!
