Macau’s concert economy is on the rise after the pandemic, with live performances becoming a key attraction for tourists and an important cornerstone of gaming operators’ business models. To this end, Macau Business has created a special collection of reports to explore this issue in depth, and invited Prof. Glenn McCartney, Associate Dean (Curriculum and Teaching) and Associate Professor of Integrated Resort and Tourism Management, to give his views.
“How about we watch the show online?”
This article summarizes previous research and perspectives on the concert economy, including the insights of Prof. Glenn McCartney, and Bobo LEE, a graduate of the Department of Integrated Resorts and Tourism Management. The article pointed out that online concerts not only solve the regret of some audience members who cannot attend the scene due to distance and financial reasons but also significantly improve the overall image of the tourist destination and stimulate the willingness of potential tourists to visit in the future.
“The new kids in town”
Prof. Glenn McCartney stressed the need for further research on how Macau can use the concert economy to attract younger tourists. He believes that it is important to gain an in-depth understanding of how young tourists perceive the image of Macau and what factors influence their perception of the destination. At the same time, he pointed out that Macau does not necessarily need to rebrand its image as a destination, but can achieve more effective promotion based on its current image by adjusting its marketing focus. In addition, Prof. Glenn McCartney also mentioned that studying young tourists’ perceptions of Macau and what they share on social media can provide insight into young tourists’ consumption behavior. These studies are of great significance in persuading concert tourists to extend their stay, increase their consumption and explore the future development direction of Macau’s concert economy.
