Prof. Yeongbae CHOE

Assistant Professor in Integrated Resort and Tourism Management
Associate Head of Department of Integrated Resort and Tourism Management

Faculty of Business Administration
University of Macau, E22
Avenida da Universidade, Taipa, Macau, China

Contact Information

Room:E22-3033
Telephone:(853) 8822-4626
E-mail:ychoe
  • Ph.D. in Recreation, Parks and Tourism, University of Florida, USA, 2017
  • M.H.T. in Convention and Exhibition, Kyung Hee University, South Korea, 2012
  • B.B.A in Convention Management and Business Administration (Double Major), Kyung Hee University, South Korea, 2010
  • Assistant Professor, Faculty of Business Administration, University of Macau (Jan. 2018 – Present)
  • Assistant Professor, Faculty of Hospitality and Tourism Management, Macau University of Science and Technology (Sep. 2017 – Dec. 2017)
  • Teaching/Research Assistant, National Laboratory for Tourism and e-Commerce, Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, FL, USA (Aug. 2014 – Aug. 2017)
  • Teaching/Research Assistant, National Laboratory for Tourism and e-Commerce, School of Sport, Tourism, and Hospitality Management, Temple University, Philadelphia, PA, USA (Aug. 2012 – Jul. 2014)
  • Research Assistant, MICE Statistics and Information Center, College of Hotel and Tourism Management, Kyung Hee University, Seoul, Korea (Oct. 2010 – Jul. 2012)
  • Undergraduate Courses
    • Development of Games and Gambling (GESB005)
    • Strategic Management for the Resort and Gaming Industries (GAHM401)
  • Information technology in Hospitality and Tourism industries
  • Travelers decision-making process
  • Unplanned/Impulsive behaviors
  • Online review and social media marketing
  • Mega events (e.g., Olympic, Expo)
  • 2017 IFITT Journal Paper of the Year Award (2nd Place), ENTER 2018 Conference, Jonkoping, Sweden
  • Best Poster Award, ENTER 2018 conference. Jonkoping, Sweden
  • Best Conference Paper Award, The 2016 Academy of Global Hospitality and Tourism Conference. Seoul, South Korea.
  • 2016 – 2017 Herman W. Schnell Memorial Scholarship College of Health & Human Performance, University of Florida, Gainesville, FL, USA
  • 2015 – 2016 Dr. Linda “Dr. T” Thornton Endowed Scholarship, College of Health & Human Performance, University of Florida, Gainesville, FL, USA
  • 2016 IFITT Best Ph.D. Research Proposal Award – The First place International Federation for IT and Travel & Tourism, Dublin, Ireland
  • 2010 – 2012, Kyung Hee Sprit & Pride (Full fellowship), Kyung Hee University, Seoul, South Korea
  1. Choe, Y., Kim, J.J., & Fesenmaier, D.R. (2017). Use of Social Media across the Trip Experience: An Application of Latent Transition Analysis. Journal of Travel & Tourism Marketing. 34(4), 431-443. doi: 10.1080/10548408.2016.1182459
  2. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2017). Measuring Destination Marketing: Comparing Four Models of Advertising Conversion. Journal of Travel Research. 56(2), 143-157. doi: 10.1177/0047287516639161.
  3. Choe, Y., Park, H.-Y., & Kim, D.-K. (2017). Holding or Not Holding a Mega Event: Case of the F1 Korea Grand Prix. Asia Pacific Journal of Tourism Research. 22(1), 88-98. doi: 10.1080/10941665.2016.1182036
  4. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Designing Tourism Systems. e-Review of Tourism Research, ENTER 2016: Volume 7. Available at http://agrilife.org/ertr/files/2016/01/ENTER2016_submission_82.pdf
  5. Choe, Y., & Fesenmaier, D.R. (2016). Non-response bias in tourism advertising studies: Further analyses. Tourism Analysis, 21(2), 293-298. doi: 10.3727/108354216X14559233985015
  6. Kim, D.-K., Kim, H.J., Lee, S.M., Choe, Y., & Song, S.Y. (2015). An estimation of the economic contribution of the international meeting industry to the Korean economy based on input-output analysis. Tourism Economics, 21(3), 649-667. doi: 10.5367/te.2013.0356
  7. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2014). Travel distance and response to destination advertising. Tourism Analysis, 19(4), 531-539. doi: 10.3727/108354214X14090817031350
  8. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2014). Prior experience and destination advertising response. Tourism Analysis, 19(3), 351-359. doi: 10.3727/108354214X14029467968600
  9. Choe, Y., Lee, S.M., & Kim, D.-K. (2014). Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors. Journal of Travel & Tourism Marketing, 31(7), 899-914. doi: 10.1080/10548408.2014.890157
  10. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2013). Trip budget and destination advertising response. Tourism Analysis, 18(6), 713-722. doi: 10.3727/108354213X13824558188785
  1. Choe, Y., Fesenmaier, D. R., & Vogt, C. (2017). Twenty-Five Years Past Vogt: Assessing the Changing Information Needs of American Travellers. In Schegg R. & Stangle, B. (Eds.) Information and Communication Technologies in Tourism 2017 (pp. 489-502). Switzerland: Springer International Publishing.
  2. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2016). Smart Tourism and Smart Destinations. In Lowry, L.L. (Ed.) The SAGE International Encyclopedia of Travel and Tourism. Thousand Oaks, CA: Sage.
  3. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Smart Tourism Development. In Xiang, Z. and Fesenmaier, D.R. (Ed.) Analytic in Smart Tourism Design: Concepts and Methods. New York, NY: Springer.
  4. Xiang, Z., Choe, Y., & Fesenmaier, D.R. (2013). Searching the travel network. In McCabe, S. (Ed.) Handbook of Tourism Marketing. London: Routledge, pp. 281-298.
  1. Choe, Y., Lee, Y., Kim, H., & Pennington-Gray, L. (2018). Representation of Food Safety in Online Reviews. ENTER 2018 Conference (Jan. 23 – 26, 2018), Jonkoping, Sweden.
  2. Kim, H., & Choe, Y. (2017). Residents’ Support of the Development of Peace Park in a Conflicted Area: An Extended Theory of Planned Behavior. TTRA Asia-Pacific Annual Conference (Dec. 6 – 8, 2017). Hong Kong.
  3. Kim, H., Yilmaz, S.S., & Choe, Y. (2017). Travel matchmaker: An experimental revisit to Plog’s travel personality in destination promotion. 2017 TTRA International conference (Jun. 20 – 22, 2017). Quebec City, Quebec, Canada.
  4. Choe, Y., Fesenmaier, D.R., & Vogt, C. A. (2017). Twenty-Five Years Past Vogt: Assessing the Changing Information Needs of American Travelers. ENTER 2017 (Jan. 24 – 26). Rome, Italy
  5. Choe, Y., & Fesenmaier, D.R. (2017). Designing a Smart Destination Management system: Foundations and applications. The 22th Annual Graduate Education & Graduate Student Research Conference (Jan. 5 – 7). Houston, Texas.
  6. Baek, J., Choe, Y., & Ok, C. (2016). What do lifestyle hotels uniquely offer to their customers? A future research agenda. Academy of Global Hospitality and Tourism Conference (May 20 – 23). Seoul, South Korea. – Received the Best Paper Award.
  7. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2016). A Smart(er) destination management system: Foundations and applications. International Conference Urban E-Planning: Recent developments, emerging issues and future challenges (Mar. 31 – Apr. 1). Lisbon, Portugal.
  8. Choe, Y., & Fesenmaier, D.R. (2016). The Quantified Traveler: Implications for Designing Tourism Systems. ENTER 2016 (Feb. 2 – 5). Bilbao, Spain.
  9. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2015). Are we measuring destination marketing accurately? Comparing estimates of advertising conversion. The 3rd World Research Summit for Tourism and Hospitality (Dec. 15 – 19). Orlando, Florida.
  10. Fesenmaier, D.R., Stienmetz, J.L., Kim, J.J., & Choe, Y. (2015). Design Science in Tourism: The New Science for Designing Tourism Places. Consumer Behavior in Tourism Symposium 2015 (Dec. 2 – 4). Munich, Germany.
  11. Choe, Y., Stienmetz, J.L., Kim, J.J., & Fesenmaier, D.R. (2015). Rethinking tourist mobility within the destination; Implications for experience design and smart tourism. The 2015 TOSOK International Tourism Conference (Jul. 1 – 3). Seoul, South Korea.
  12. Choe, Y., & Fesenmaier, D.R. (2015). A temporal dynamics of tourist movement pattern: A case of South Korea. The 2015 World Hospitality & Tourism Forum (Jun. 25 – 27). Seoul, South Korea.
  13. Choe, Y., Stienmetz, J.L., & Fesenmaier, D.R. (2015). A scenario-based system for advertising design: Extending the destination advertising response (DAR) model. The 46th Travel and Tourism Research Association International Conference (Jun. 15 – 17). Portland, Oregon.
  14. Choe, Y., & Fesenmaier, D.R. (2015). Tourist mobility within the destination: Antecedents, consequences, and practical implications. 2015 WHTER & ICES International Conference (May 20 – 22). Seoul, South Korea.
  15. Choe, Y., & Fesenmaier, D.R. (2015). Use of online social media across the trip experience: An application of Latent Transition Analysis. The 20th Annual Graduate Education & Graduate Student Research Conference (Jan. 8 – 10). Tampa, Florida.
  16. Choe, Y., & Fesenmaier, D.R. (2014). Reconceptualizing traveler’s decision-making process at the destination. The 20th Asia Pacific Tourism Association Conference (Jul. 1 – 4). Ho Chi Minh City, Vietnam.
  17. Choe, Y., & Fesenmaier, D.R. (2014). Deconstructing travelers’ on-site behavior: A case study of Northern Indiana. The 2014 World Hospitality & Tourism Forum (Jun. 26 – 28). Seoul, South Korea.
  18. Choe, Y., & Fesenmaier, D.R. (2014). Assessing structure of online channel use by American travelers. ENTER 2014 (Jan. 21 – 24). Dublin, Ireland.
  19. Choe, Y., & Fesenmaier, D.R. (2014). Why do travelers change their trip? Effects of context, individual, and information factors. ENTER 2014 PhD Workshop (Jan. 21) Dublin, Ireland. – Received Best Ph.D. Proposal Award.
  20. Choe, Y., & Fesenmaier, D.R. (2013). The media repertoires of online trip planners: From Mass markets to Micro markets. The 2013 TOSOK International Tourism Conference (Jul. 3 – 5). Seoul, South Korea.
  21. Choe, Y., & Park, H.Y. (2013). Estimating Visitors’ Consumption Benefits of a Mega Event: The 2011 F1 Korea Grand Prix. The 2013 TOSOK International Tourism Conference (Jul. 3 – 5). Seoul, South Korea. – Best Graduate Research Paper Award– Third Place.
  22. Fesenmaier, D.R. Stienmetz, J.L., Choe, Y., & Bharadwaj, N. (2013). Destination Marketing, Micro Marketing and Big Data: Merging Theory-Driven and Data-Driven Models of Market segmentation. International Academy for the Study of Tourism (Jun. 2 – 6). Algarve, Portugal.
  23. Choe, Y., & Fesenmaier, D.R. (2013). Relationships between the direct and induced effects of destination advertising. The 44th Travel and Tourism Research Association International Conference (Jun. 20 – 23). Kansas City, Missouri.
  • Scientific Committee for the Global Conference on Business, Hospitality and Tourism Research (GLOSEARCH) – October 2-5, 2018 in Ho Chi Minh City, Vietnam.
  • Travel & Tourism Research Association (TTRA)
  • International Federation for IT and Travel & Tourism (IFITT)
  • Tourism Sciences Society of Korea (TOSOK)
  • The Korea Academy Society of Tourism and Leisure (KASTLE)