As we start the new semester with new record numbers of student enrolments at FBA, we reflect on a previous record of 2865 students recruited in 2019/2020, generating MOP62.71 million, a year-on-year 23% increase. Understanding the competitive situation of FBA, a few issues have been key – we have been updating our curricula with current trends, case studies, and increasing industry links and international aspects.
Another factor spearheading our popularity has been the development and launch of new degrees – again keeping in step with industry needs and global trends. In September 2019 FBA launched the Doctor of Business Administration (DBA), attracting a large number of applications – although only 20 could be chosen in the end, most senior executives from industry with an EMBA or MBA from top-ranked universities in China and worldwide. The Bachelor of Science in Business Intelligence and Data Analytics (BIDA) was also launched in September 2019, enrolling 63 students, a mix of local and non-local students – and an admission score one of the highest across the University. These two news programmes have already become FBA new flagship programmes as well as the University’s.
Following the successful launch of DBA in 2019, FBA has launched brand new EMBA in October 2020. It is one more major success amid COVID-19. The programme has attracted very good quality applications and 31 students are finalised admitted, all of them have significant professional experience and are graduates from major Chinese universities and worldwide.
The establishment of the Department of Integrated Resort and Tourism Management (DRTM) has meant the undergraduate and postgraduate courses in International Integrated Resort Management have expanded. At the core of classroom learning, is student experience, were a detailed teaching and learning strategy guides curriculum development and teaching delivery. As nearly half of the University’s exchange students are at FBA, a testament to the growing international recognition of the courses – many faculty now in this semester deliver hybrid classes due to COVID-19 – a mix of physical class and students online from all parts of the world at the same time. In the midst of this challenge, FBA remains determined to innovate and forge ahead with further curriculum and programme revisions to remain competitive, appealing and relevant going into 2021.